Are you looking to level up your social media content creation? Instagram’s latest release might be just what you need. While social media is changing fast, especially in the US market, Instagram has launched Edits, a powerful mobile video editing app to change how you produce and share content. The first version of Edits includes all the editing tools necessary for effective video editing on mobile devices.
Announced by Instagram head Adam Mosseri on January 20, 2025, Edits arrive when creators seek new tools to keep their creative juices flowing. Whether you’re an experienced creator or just starting, this comprehensive guide will walk you through everything you need to know to get the most out of Instagram’s new creative suite.
What is Edits Video Editing App?
Edits is Instagram’s new video creation app designed to help creators turn their ideas into videos directly on their phones. Launching March 13, 2025, Edits can be pre-ordered on the Apple App Store, with the Android app anticipated to be available soon. Edits offers a comprehensive suite of creative tools, making it more than just a video editor.
Why Use Instagram Edits?
Seamless Integration
Unlike third-party editing apps that require multiple export and import steps, Edits works directly with your Instagram account. That means faster publishing, better quality retention, and access to Instagram’s latest features right from your editing space.
Cost-Effective
While many professional editing tools charge hefty subscription fees, Edits offers its core features for free. This is perfect for creators who want high-quality content without breaking the bank.
Professional-Grade Creative Tool Features
From advanced camera controls to AI-powered editing tools, Edits brings professional capabilities to mobile editing. Edits offer a full suite of creative tools, including a higher-quality camera for enhanced video content. You’ll have access to features that previously required desktop software or expensive apps.
Core Features of Instagram Edits & Vidpros’ Pro Tips
As a writer at Vidpros, I’ve been reviewing Meta’s upcoming video editing app, Edits, which is specifically designed for video content creation and editing. The app launches on March 13, 2025. Our team of professional video editors has reviewed the official features and announced capabilities, and we’re sharing insights based on our experience in content creation and post-production.
We can’t wait to get our hands on Edits, but in the meantime, our editing team has shared their perspective on each feature. Drawing from their experience in video editing across different platforms and tools, they’ve given practical tips to help you make the most of these new features when the app launches.
Below, you’ll find each official feature of Instagram Edits, along with pro tips from our video editing team. These tips combine Instagram’s innovations with tried-and-true editing principles.
1. Export Without Limitations
Feature: Export videos without watermarks to any platform.
Vidpros Editors’ Tip: While watermark-free exports give you flexibility, maintain consistent branding through subtle visual elements like corner logos or branded intro/outro sequences. Consider creating a template in Edits to ensure brand consistency across platforms.
2. Project Management
Feature: Centralized management of drafts and videos.
Vidpros Editors’ Tip: Create a clear folder structure from the start. We recommend organizing by content type (e.g., tutorials, behind-the-scenes, promos) and date. This becomes crucial as your content library grows. Consider backing up your drafts regularly, especially for longer projects.
3. Extended Recording
Feature: Record high-quality clips up to 10 minutes in length.
Vidpros Editors’ Tip: Even with a 10-minute limit, break your recording into smaller segments. This makes editing easier and provides backup options if something goes wrong. When recording longer content, use a tripod or stabilizer, your future self will thank you during the editing phase.
4. Instagram Integration
Feature: Direct sharing to Instagram in 1080p quality.
Vidpros Editors’ Tip: While 1080p is excellent for Instagram, consider your end-use platforms before recording. Some platforms may benefit from different aspect ratios or resolutions. Always record in the highest quality possible, you can downscale later but can’t upscale quality.
5. Frame-Precise Editing
Feature: Edit videos with single-frame precision.
Vidpros Editors’ Tip: Use this precision to create seamless transitions and perfect timing in your cuts. When editing dialogue, cut on natural speech breaks rather than exact word endings for a more natural flow. Keep an eye on the audio waveform while making precise cuts.
6. Advanced Camera Controls
Feature: Adjustable resolution, frame rate, dynamic range, flash, and zoom.
Vidpros Editors’ Tip: Don’t just default to the highest settings. Consider your content type:
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Use 24fps for a more cinematic feel.
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30fps for standard content.
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60fps when you plan to include slow-motion segments.
For dynamic range, slightly underexpose rather than overexpose, you can recover shadow detail but not blown-out highlights.
7. AI Animation
Feature: Bring images to life with AI animation.
Vidpros Editors’ Tip: While AI animation can be impressive, use it sparingly and purposefully. It works best for subtle movements that enhance your story rather than dominate it. Consider using it for background elements or transitional moments.
8. Background Manipulation
Feature: Green screen and video overlay capabilities.
Vidpros Editors’ Tip: When using the green screen:
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Ensure even lighting on your background.
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Keep subjects at least 6 feet from the green screen.
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Wear colors that contrast with green.
For video overlays, maintain a consistent style across your content for professional results.
9. Audio Enhancement
Feature: Voice clarity improvement and background noise reduction.
Vidpros Editors’ Tip: While the app offers good audio cleanup, nothing beats sound initial recording:
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Use an external microphone when possible.
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Record in a quiet environment.
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Test audio levels before long recordings.
Use the enhancement tools to polish rather than fix major audio issues. Edits may also include trending audio features to enhance video content.
10. Automated Captions
Feature: Generate and customize captions automatically.
Vidpros Editors’ Tip: Always review auto-generated captions for accuracy. Position captions thoughtfully, we recommend the lower third of the screen where they won’t interfere with key visual elements. Consider using different caption styles for other speakers.
11. Analytics Integration
Feature: Real-time insights dashboard with engagement metrics.
Vidpros Editors’ Tip: Use these metrics to inform your editing decisions:
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Monitor average view duration to optimize video length.
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Track skip rates to identify where viewers lose interest.
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Use follower vs. non-follower engagement data to balance content for both audiences.
Advanced Tips from Vidpros’ Editors
Pre-Production
Before you hit a record, successful content starts with preparation. Map out your content structure, and give your video direction and purpose. For content you create regularly, develop reusable templates to save time. Your shooting environment is crucial to video quality, so take the time to set up proper lighting and minimize disruptions. Run through all your technical settings before you start recording.
During Production
Shooting requires attention to detail and patience. Start each recording with a few seconds of buffer footage to give yourself editing points later. Don’t rush through takes, if it doesn’t feel right, record again to get the perfect shot. Keep an eye on your audio levels throughout recording; good sound is just as important as good visuals. Throughout your shoot, focus on steady, composed frames that will give you the best foundation for editing.
Post-Production Workflow
When you start editing, do a rough cut to establish the overall flow and pacing of your video. This gives you a solid base before you get into the nitty-gritty. Once you have your structure, use precise editing tools to fine-tune your timing and transitions. Audio should be built up gradually, layer by layer, for the best results. Before finalizing your project, always preview it on multiple devices to ensure it looks and sounds excellent everywhere your audience watches.
For Complex Projects
When your content requires more sophisticated editing, or you’re scaling your content production, consider partnering with professional editing services. While Edits provides excellent tools for many editing needs, some projects benefit from specialized expertise and advanced post-production capabilities.
The best tools serve your creative vision. Whether you use Edits for quick edits or work with professional editors for more complex projects, focus on telling your story effectively.
Capping off
What’s exciting about Edits is that it could become the central hub for content creation. As social media evolves, having a professional-grade editing tool deeply integrated into Instagram could be a big deal for creators.
While Edits has many features, the key to great content is your creativity and understanding of your audience. Whether you’re handling editing in-house or partnering with professional services like Vidpros, these tools should amplify your message, not bury it.
Ready to change your content game? Mark your calendar for March 2025 to try out the new editing app, or book a call with Vidpros today to discover how professional editing services can help you scale your content strategy.
