Vertical Video 

Vertical videos are becoming more popular because people watch videos on their phones. These videos are now considered normal, even though they used to be unusual. This article discusses how vertical videos have changed and how they’re important for people who make videos and companies. It also tells you about some good tools you can use to make these videos, including the best one for editing them.

Understanding the Shift to Vertical Video

Many people now use their phones to go online, so videos that fit the shape of a phone screen are better. Social media juggernauts like Facebook have embraced vertical video formats in recent years. Even YouTube dabbles in vertical video.

YouTube Vertical Video: The Game-Changer

YouTube vertical video has become increasingly popular as more people watch videos on their mobile devices. YouTube introduced a vertical video viewing format compatible with mobile screens for Android in 2015; the new format was rolled out to all mobile devices two years later. By the late 2010s, many online video platforms began embracing the use of vertical video due to the growing use of mobile devices. Mobile users find vertical videos intuitive. Over 75% of videos are watched on mobile devices, so companies focus on making their content mobile-friendly.

Creators like Zach King and brands like Nike have effectively utilized vertical videos on YouTube. Zach King makes short, magical videos that are perfect for watching on phones. Nike has also made interesting ads that are also good for watching on phones.

Why Vertical Video Works

Vertical video is not just a trend; it’s a strategic approach to content creation. Here’s why best practices for creating vertical videos works:

Increased Engagement

Videos that are captured in a vertical orientation attract attention as they occupy the entire screen meaning that there is less distraction. This engaging full-screen experience leads to better retention of viewers. Typically Facebook mobile viewers prefer muted video . However, full screen vertical video is engaging enough to encourage audio.

Mobile Optimization

With most social media users accessing platforms via mobile, vertical videos are designed for easy consumption. This format aligns with the way people naturally hold their phones, making it more user-friendly.

Better Social Media Integration

Platforms like Instagram, Snapchat, and TikTok are built around vertical content. For brands and creators, using vertical video ensures their content looks native to the platform, increasing its effectiveness.

While most platforms now prefer vertical video, they each have different standards for vertical video dimensions. The most common aspect ratio for vertical video dimensions is 9:16. This ratio is often used for social media platforms like Instagram, TikTok, and Snapchat, as it fits well with the dimensions of mobile screens.

Vertical format videos for mobile users offer several benefits. This format is more compatible with the vertical orientation of smartphones, making them easier to watch and less likely to require screen rotations. Additionally, the vertical format can be more effective for storytelling, as it allows for a more immersive and focused viewing experience.

Choosing the Best Vertical Video Editor

To create compelling vertical videos, you need the right tools. To ensure your vertical videos look their best on mobile devices, it’s crucial to focus on video quality. Here’s a look at some of the best vertical video editors available:

Adobe Premiere Rush

For video editing on mobile phones, Adobe Premiere Rush is a great piece of software. Because it’s meant for cell-phone vertical videos, it can be called perfect. Moreover, even if you switch from horizontal to vertical the app will automatically adjust the video in such a way that actions are always at the center. Additionally, Premiere Rush integrates smoothly and efficiently with other applications from Adobe hence making it an ideal choice among professional videographers.

InShot

InShot is a user-friendly app designed for creating videos for social media platforms. It offers a range of features that are particularly well-suited for producing vertical frame videos. These include the ability to add music, apply filters, and incorporate text overlays. Many individuals and small businesses favor InShot due to its simplicity and its effectiveness in helping them quickly create high-quality vertical frame videos.

CapCut

CapCut is a fantastic app for vertical video editing. The same group of people who created TikTok created it. Numerous TikTok users prefer CapCut because it is simple to use and contains so many features such as effects, transitions, speed controls among other things. Furthermore, CapCut is also compatible with TikTok making it more than easy to create and share your videos.

Examples of Vertical Video Success

Several brands have mastered the art of vertical video, using it to connect with their audiences more effectively. For instance:

Airbnb

The company’s vertical video campaigns on Instagram have showcased beautiful travel destinations, optimized for mobile viewing. These videos are short, visually appealing, and designed to inspire viewers to book their next trip. By adhering to the right dimensions for vertical videos, the company has ensured that its content is displayed effectively on smartphone screens, capturing the attention of its target audience.

Burberry

The luxury brand used vertical video to livestream their fashion shows on Instagram, providing an immersive experience that feels more personal and engaging than traditional formats.

Comparing Vertical Video to Horizontal Video

While horizontal videos remain dominant on platforms like YouTube, vertical videos have carved out a significant niche. Vertical videos often result in higher engagement rates due to their compatibility with the natural orientation of smartphones. This alignment eliminates the need for screen rotations, providing a more seamless and immersive viewing experience. Additionally, vertical videos can effectively incorporate important elements like captions, text overlays, and calls to action in a way that is less intrusive and more visually appealing than in horizontal videos. The choice between the two formats often depends on the platform and the target audience. For example:

Platform: Horizontal videos are better suited for YouTube and Vimeo, where viewers often watch on larger screens. In contrast, vertical videos are more effective on Instagram, TikTok, and Snapchat, where mobile viewing is the norm. There is a growing demand for vertical video for platforms like Instagram and TikTok and various mobile ad placements.

Content Type: For storytelling, tutorials, or long-form content, horizontal video might be more appropriate. However, for ads, quick tips, or behind-the-scenes footage, vertical videos can deliver a more immersive experience.

Conclusion: Embrace the Vertical Video Revolution

Vertical video is more than just a trend; it’s a reflection of how content consumption is evolving. As more platforms prioritize mobile-first experiences, the importance of mastering vertical video cannot be overstated. Whether you’re a content creator or a brand, leveraging the best vertical video editor is crucial to producing high-quality, engaging content that resonates with your audience.

If you’re looking to take your vertical video content to the next level, partnering with a professional video editing service can make all the difference. Vidpros offers expert video editing solutions tailored to meet the demands of today’s digital landscape. Contact Vidpros today and elevate your content creation strategy!