The internet is awash with popular video editing apps for social media that influencers and social media managers use to edit their content. However, you must choose an app that meets your specific social media video editing needs and quality standards.
One of the main concerns of social media content creation is quality. There are several ways of achieving the highest video quality possible, including enlisting the help of professional video editors.
Even if you are diligent when recording the footage, you have to put extra effort into your video edits for social media to ensure they meet the necessary standards. It helps to use the best social media video maker available that offers an assortment of features.
Key Features of a Professional Video Editing App
There are certain key features and functionalities that every video editing software for social media should have to enable you to do professional video edits, including:
Video Templates
The editing software should have video templates to help you create quick social media videos. These templates will turn your clips into flawless stories that you can instantly share on your social media pages. They reduce the amount of work you have to do to generate a professional-looking video that’s ready for uploading.
Transitions
Video editing involves cutting footage, removing unnecessary sections, and joining relevant clips to make sure a story follows a logical sequence. This requires tools for smoothing the transitions from one scene or shot to another. Clever transitions also help grab the attention of the audience, keeping them glued to your videos from beginning to end.
Color Leveling and Correction
The color of your images contributes to how the overall quality of your videos is judged. Therefore, you have to devote enough time to grading and correcting the colors of your social media videos. Your preferred video editing software should have advanced features for grading and correcting colors.
Popular Social Media Video Editing Programs
We’ve scouted out some of the most popular video editing programs to save you the trouble of analyzing dozens of apps. Here are some you can use to create professional-grade social media videos:
Canva
This app has a free version with key features that can help you customize your social media content. It isn’t the most powerful video editor, but has many of the features, tools, and functionalities needed to fine-tune videos. Here are some of Canva’s main features:
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In-app video recorder
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Voiceover integration tool
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Video templates
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Library of free music and images
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Tools for resizing, cutting, trimming, and cropping
iMovie
This is a free video production and editing app designed for iOS clients. It’s known for its friendly interface, which allows beginners to edit their videos like professionals. With this app, you can add transitions, licensed music, and special effects to your videos. Other features of iMovie include:
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Video trimming tools
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Video templates
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Video recording tools
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Speed adjustment tools
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Customization tools
Final Cut Pro
Final Cut Pro is a paid video editing app used by professional editors and social media content creators. Although its interface can be challenging for beginners, it’s full of amazing features that can be used to enhance video quality. Its key features include:
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360-degree video editing
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Motion graphics and special effects
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Object tracker
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Cutting-edge color grading and correction
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Multi-camera editing
Another Video Editing Option
The good news is that you don’t have to master these apps–you can rely on professional video editors like Vidpros for your social media video editing needs. Our team of professional video editors is well-versed in the techniques that can be used to massage raw footage into top-quality, branded videos that attract and retain followers on your social media platforms!
