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Your 7 Best Tools for Instagram Video Editing

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Whether you’re a social media pro or just starting, creating engaging Instagram videos can be challenging. Luckily, some great tools are out there to help make the process easier. Here are seven of our favorites!

Making videos for Instagram can be a lot of fun, but it can also be challenging to get the look and feel just right. So if you’re looking for tools to help make the process a bit easier, you’ve come to the right place. 

In this post, we’ll share seven of the best tools for Instagram video editing. So whether you’re new to video editing or a pro, there’s sure to be something here that will suit your needs. So let’s take a closer look!

Why Instagram is Essential for Business

Instagram Video Editing is essential for business because it allows businesses to create engaging and visually appealing videos that can capture the attention of their target audience. Instagram is one of the most popular social media platforms, with over a billion active users. This means that there is a vast potential market for businesses on Instagram. 

However, businesses need to create exciting and visually appealing videos to take advantage of this potential. Instagram video editing can help businesses to do this by allowing them to add filters, music, and other effects to their videos. This can make them more stylish and exciting, which will help to engage viewers and make them more likely to become customers or clients. 

Therefore, Instagram video editing is essential for businesses because it can help them to reach a wider audience and increase their sales.

Best Instagram Video Editing Tools

Several Instagram video editing tools are available to help you create beautiful, engaging videos for your followers. Here are some of the best options:


Magisto is an Instagram video editing tool made with artificial intelligence. Magisto’s AI creates videos based on sound and face recognition, landscapes, and action sequences. With Magisto, your goal is to trigger emotional responses from viewers with eye-catching videos made by this software.

Unlike the other tools in this list, Magisto can automatically offer more customization options via AI. As a result, it’s even considered one of the most feature-rich tools for Instagram video editing. 

Adobe Premiere Rush

Formerly known as Adobe Premiere Clip, Adobe Premiere Rush is a free video editing app bundled with Adobe Premiere Pro. 

We offer two editing formats, freeform and automatic, to suit your needs. Freeform mode allows you to control and make all your edits. Auto mode creates a video with smooth transitions and selected footage. 

Like Magisto, AI enhances Adobe Premiere Rush, also called Adobe Sensei. This AI captures the best moments of the clip and automatically stitches them together. However,  cutting into different clips at random moments can break the footage a bit, so the video might not make sense at all.


If you’re interested in photography, you may already have a VSCO account or at least have heard of it. In 2017, VSCO enhanced the game by creating a video editor. It’s relatively new, but it’s an excellent tool for  Instagram videos. 

Your VSCO account also allows you to access the VSCO community and access a massive network of other creative users. VSCO offers a 7-day free trial, so you can decide if it’s worth it. Then, after a free trial, go to your video and image editor and pay a low price of $19.99 a year.

Some of the best features of VSCO include a library with more than 200 presets, advanced editing tools, sharing options, and the ability to upload 4K videos of up to 30 fps. 


FilmoraGo is a free video editing app that you can use to spice up your Instagram videos. This free app doesn’t add brand watermarks or ads to your videos, so it’s worth mentioning. Also, there is no limit to the length of video you can record, edit, or share. 

FilmoraGo contains all the elements to create a visually appealing and fun Instagram video. Plus, the video has no watermarks, ads, or time limits is all you need to know about this video editing platform. 

The paid option is available only if you need additional unique features such as holidays or retro effects. The tool also provides a royalty-free music library, allowing you to set reel tones with the right background music and evoke viewer emotions with your content.


Designed for iOS users, iMovie may be the most accessible Instagram video editing tool to use. This well-organized and user-friendly platform helps you create high-quality videos with many great editing features. For example, you can use the movie options to control and edit it yourself or the trailer options to let iMovie AI edit it.

Some of the best features of iMovie include the ability to organize your clips in different media libraries, access to more than 30 and 20 audio filters, HD and 4K support, and a stability feature that other Instagram video editing software offers don’t have. 


Portrait videos are great for reels. However, you can use InShot to handle the editing process if you’re uploading a landscape video. You can add a bar above the horizontal video to make it vertical. With just a few taps, you can change the video aspect ratio to 9:16 (recommended reel ratio). 

The InShot video editing app allows iPhone and Android users to edit videos quickly on the go. However, “editing on the go” means that the app’s functionality is limited,  simple, and easy for everyone to use. In addition to video editing, you can create photo collages and apply filters to your images. 

With InShot, you can also add transitions, titles, and custom text captions to create beautiful movie sequences. In addition, you can trim, merge, speed up, filter, and add background music to your footage. InShot is a very easy-to-use tool like any other ringtone maker. 

InShot cannot replace software technology such as Adobe Premiere Pro. But if you want a fun and easy video that doesn’t need to be very professional on Instagram, it’s best to start with InShot.


Clips make it easy to add fun and eye-catching built-in captions to your reels. For example, if you want to make a 15-second movie that shows subtitles when you’re talking (similar to subtitles), you should use this tool. Clips does an excellent job of transcribing precisely what you say. 

The captions are customizable, and you can choose the text color, font, and size. Clips are also great for creating reels that contain intro or outro messages that appear at the beginning or end of a video clip. 

Clips are straightforward to use, and it helps viewers understand the content, even when the sound is muted. You can also use this tool to add emojis, animated characters, fun stickers, and more.


As you can see, various tools are available to help you with your Instagram video editing. Which one will work best for you depends on your personal preferences and the type of content you’re creating. However, we hope this list has helped give you a good starting point as you craft your next fantastic video. 

Don’t know what editing software to use for your Instagram videos, we have a breakdown of some of the best paid and free editing software in one of our blogs, check it out.

You can also check out our article on how to craft your social media strategy for your video campaigns.

If you’re still struggling with producing Instagram videos on top of managing your business operations, we’re here to help. So book a call with us, and let’s work together so you can stay on top of your online marketing game. 

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