As mentioned, there’s a good reason for businesses turning to videos and video content to promote their brands because it is believed to make people decide to buy their products and services, with evidence to show that 83% of businesses have benefitted from good returns on investment.
But why?
A marketing technology company found two compelling reasons that drive the popularity of videos – whether it was made by any random video editing company or a solitary movie editor – based on an analysis of 430 billion views of a variety of video content and 100,000 consumer data points.
The two factors researchers established were psychological response, which determines how the content elicits a sense of feeling, and social motivation, which drives why people want to share content with others.
The study also showed that the greater the intensity the content evokes, the more likely it is for people to share it with others. This action makes it an effective form of promotional advertising.
Video production company Wyzowl released a 2022 market study involving video marketing and the results show proof of the market’s love for videos.
The results of the study – in a nutshell – indicated that videos help establish trust between brands and consumers, appeal to mobile users, can simplify product descriptions, engage buyers across all ages and lifestyles, motivate social shares, work wonders for ads and revolutionized digital marketing.
Is investing in video content worth it?
The answer is a resounding “yes!”
It’s not because everyone is doing it, but mainly because of the compelling benefits it has afforded businesses.
Whether for business or personal use, video production is a critical step in the video marketing process that requires creative and skilled content creators to do the work.
From a business perspective, branding is a key element in promoting a product or service and videos are very effective delivery vehicles that can help boost businesses.
Here are three vital reasons why.
Increases conversions and sales
Videos have been money makers for businesses and having a product video on a landing page has been found to increase conversions by as much as 80% and 74% of consumers who watched explainer videos regarding a product or service made the decision to purchase after the video views.
Helps boost Google search rankings
The first platform that comes to mind when it comes to videos is Youtube and there’s no doubt it is the go-to social media site if you need your products or services to reach out to a broad audience global network.
Aside from the fact that Youtube boasts of a massive user base of 2.6 billion and counting, Google owns Youtube and there’s no better way than to take advantage of that “partnership”.
A survey found that websites with videos embedded on their pages, especially on the landing page, are 53 times more likely to rank on Google search results and the number increases when videos used are linked to Youtube.
Of course, it is important to incorporate SEO into your videos to increase the chances of ranking on Google.
Video ads generate higher CTR
If you talk about ad results, consider this. Video ads have an average CTR of 1.84%, the highest rate among other digital ad formats.
Youtube skippable video ads have a completion rate of 9%, but non-skippable 15-second video ads have a whopping completion rate of 92%.
A similar trend is seen with Facebook video ads, where it was found that 74% of total ad recall is achieved within the first 10 seconds of a video ad played on the platform.
Excited about video content? Get it done right!
If you are a business, you should be because the numbers indicate that you will get your money’s worth. Never underestimate the capability of a movie editor or a video editing company in claiming that video content can get your business to greater heights.
But taking and recording videos is one thing and video editing is a whole different ball game.
Professional video editing is a complex and daunting process that demands a combination of technical knowledge, skills and time.
Editing videos is not easy and editors need to have a keen eye for detail and require high-performance video editing equipment to provide amazing video content.
As complex and technical as it is, video editing needs lots of practice, creativity and technological knowledge, which makes it prone to errors with one misstep that could affect the final video output.
It is, therefore, critical to get your videos done right by professionals who are equipped with the skills, technical tools and expertise of video editing. A reputable video editing company would be your best bet in outsourcing your video ads or content.
Table of Contents
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