Creating engaging videos has never been more challenging or more important. With short-form videos now taking up 90% of all internet traffic and the average person consuming 17 hours of online video per week, creators are under tremendous pressure to create content that grabs attention in 8 seconds.
Have you ever struggled to find a good B-roll or been overwhelmed by the $400 to $2,000 per minute cost of traditional video production? You’re not alone. The good news is that artificial intelligence is changing how we approach B-roll creation, making professional-quality footage and creating stunning videos accessible to creators.
What creators face today in terms of B-roll
Let’s be real: Traditional B-roll production has become a nightmare for most creators. The numbers are crazy: early-stage businesses spend under $1,900 per minute on video production, while established brands spend over $3,100 to get high-quality videos. For indie creators and small businesses, that’s just not sustainable.
But the problems don’t stop at cost. The legal complexity of licensing footage has become a big problem; 68% of marketers say it’s “legally fraught.” You need model releases, location permits, and copyright regulations while trying to keep your creative momentum.
The result? Many creators recycle duplicate stock footage repeatedly, resulting in generic, forgettable content when they need to find free B-roll and stock footage.
How AI is solving the B-Roll problem
This is where artificial intelligence comes in as a game-changer. AI B-roll tools work through two primary approaches that are changing content creation:
- AI-Curated B-Roll uses sophisticated algorithms to search through massive libraries of existing footage and find the royalty-free images and footage you need. Type in “urban sunrise” and watch the AI find stunning drone footage of city skylines at golden hour.
- AI-Generated B-Roll is the bleeding edge of this technology, creating new footage from text prompts alone. Want a busy Tokyo street at dusk? The AI generates it, allowing creators to add b-roll seamlessly without cameras, crew, or location costs, reducing production costs by up to 90%. The change is happening. 51% of video marketers already use AI tools for editing, and 68% see higher engagement rates than manually produced content. 68% of new video marketers plan to use AI this year.
The numbers speak for themselves: indie filmmakers using AI-generated B-roll have reduced post-production time by 40% and maintained professional quality. Small businesses can finally compete with big brands because AI has never leveled the playing field like this.
Here’s why it matters now
At Vidpros, we’ve seen firsthand how AI B-roll tools are changing video production for our clients. We’ve tested dozens of platforms, worked with creators across various industries, and know what works in real-world scenarios.
This guide covers the seven best AI B-roll tools in 2025. We’ll explore each platform’s AI technology, pricing, and honest assessments of value and limitations, no sugarcoating the downsides.
Whether you’re a solo content creator on a tight budget, a marketing team at a growing business, or an agency managing multiple clients, this guide will help you find the perfect AI B-roll solution for your needs.
Top 7 AI B-Roll Software Solutions
1. Opus Clip
Opus Clip has emerged as a top solution using advanced AI to automatically identify moments in long-form videos that need visual enhancement through B-roll. The platform’s AI analyzes speech patterns, audio cues, and on-screen action to detect segments that need additional context or visual interest, boosting engagement and watch time, helping creators edit videos more effectively.
How it works
The system performs natural language processing on speech and audio content to understand keywords, topics, and emotional tone. Based on this analysis, it suggests or automatically inserts relevant B-roll footage, either AI-generated or sourced from stock libraries, that matches your video’s narrative.
Opus Clip’s machine learning model, trained on thousands of successful social media videos, ranks potential B-roll by relevance and viewer engagement potential. This optimization ensures placement keeps viewer interest and improves retention rates.
Key features
- One-click auto-generation of contextually relevant B-roll.
- Custom mode for uploading personal B-roll libraries.
- Seamless integration, avoiding app-hopping between platforms.
- Direct posting and scheduling to social media platforms.
Pricing
- Free Tier. Limited B-roll clips per video with watermarked exports.
- Starter Plan. $15/month – Removes watermarks, increases B-roll limits, HD quality.
- Pro Plan. $29/month ($14.50/month annually) – Unlimited B-roll selections, higher resolution, advanced AI customization.
- Enterprise. Custom pricing with AI training and dedicated support.
For Pro users producing 10+ clips monthly, the effective cost per enhanced clip drops below $3, making it very cost-effective for regular content creators.
2. Submagic AI B-Roll feature
Submagic has changed the game for B-roll integration by analyzing video transcripts and content context to add relevant footage with just a few clicks. The platform understands spoken words and video themes and selects from thousands of royalty-free clips, GIFs, images, or user-uploaded assets to enrich primary footage.
Key features
What sets Submagic apart is its caption-synchronized B-roll placement. The AI places B-roll exactly where the captions and subtitles are generated from transcripts. This synchronization reinforces key messages and dramatically improves viewer comprehension and engagement.
The platform’s machine learning interprets video context, keywords, and tone to suggest B-roll clips that match your narrative. It considers emotional tone and pacing to choose footage that complements your educational, comedic, or promotional message content for any YouTube channel.
Social media optimization
Submagic’s AI B-roll is optimized for platform-specific formats like TikTok, Instagram Reels, and YouTube Shorts. It automatically adjusts aspect ratios, applies viral zoom effects, and inserts trendy transitions to maximize engagement on each platform.
Pricing
- Starter Plan. $12/month – Limited B-roll clips and basic AI features.
- Professional Plan. $23/month – Unlimited B-roll access, premium stock footage, advanced AI customization.
- Business Plans. $41+/month – Team collaboration features and custom B-roll libraries.
By automating B-roll insertion and editing, creators save 5-7 hours per video, a significant cost and time saving compared to traditional manual editing workflows.
3. Capsule.video
Capsule.video is team-centric AI B-roll generation designed for collaborative video production environments. The platform learns from company-wide brand guidelines and visual standards to maintain brand consistency across multiple team members’ B-roll selections. The AI trains on company brand guidelines – color palettes, fonts, logo usage, and visual themes – to suggest B-roll footage that fits within brand aesthetics. This reduces manual oversight and rework, speeds up video production, and maintains brand integrity.
Capsule.video has AI-assisted workflows for team review and approval of B-roll selections. The system routes B-roll proposals to designated approvers based on project roles and deadlines, tracks feedback in real-time, and provides version control for collaboration.
Brand asset integration
The platform’s AI integrates company footage and brand assets into B-roll suggestions, prioritizes proprietary content to maximize brand authenticity, and reduces external stock footage.
Pricing
- Business Free—$0. This program is designed for small teams that need to create quick, professional videos for work without any cost barriers.
- Enterprise – Custom Pricing. Built for organizations that require comprehensive video creation capabilities with full brand customization and advanced collaboration features for their teams.
4. Kapwing AI B-Roll generator
Kapwing turns text prompts or video transcripts into visual B-roll content through browser-based AI processing, acting as a comprehensive video editor. The platform analyzes video speech and scripts to identify key topics and themes and matches them with relevant stock footage or images.
Stock integration
Kapwing has partnerships with leading stock providers iStock, Pexels, and Pixabay and has access to millions of copyright-free clips and images within its editor. The AI selects B-roll from these vast libraries based on video content context to ensure relevance and quality.
Browser-based
The cloud-powered AI runs entirely in the browser, requiring no software installation. This means instant B-roll generation and editing on any device with internet access—desktops and mobile platforms—for flexible workflows for distributed teams.
Collaboration
Kapwing supports multi-user collaboration. Teams can share projects, suggest B-roll clips, and approve edits within the platform, streamlining workflows for marketing teams and agencies managing multiple stakeholders.
Pricing
- FREE – $0. 4-minute videos with watermark, 10 min auto-subtitling/month, 720p quality.
- PRO—$16/month (Most Popular). It offers no watermark, 120-minute videos, 300 minutes, subtitling/translation, 4K quality, and a brand kit.
- BUSINESS – $50/month. 900 min subtitling/translation, Voice cloning, lip sync, Advanced AI features.
- ENTERPRISE – Custom. Unlimited usage, Dedicated support, and SSO integration.
5. Hypernatural AI B-Roll
Hypernatural uses cutting-edge machine learning and generative AI models to create custom B-roll footage that matches input text, audio, or video scripts. Unlike traditional tools that use generic stock clips, Hypernatural generates AI-driven video backgrounds and elements that match narrative, pacing, and style.
AI technology
The AI analyzes scripts or audio to extract key themes, emotions, and pacing cues and creates or selects B-roll footage that visually matches the story. This includes dynamic backgrounds, scene transitions, and thematic imagery that increases viewer engagement and retention.
Customization
Hypernatural has over 200 customizable video styles and templates so users can tailor the visual output to their brand or creative vision. The platform supports consistent character creation, custom color palettes, logos, captions, and voice narration, giving users total control over the final video look.
Innovation
The platform combines text-to-video, AI narration, and AI-generated B-roll in one browser-based platform available on iOS and Android. It can generate personalized characters and maintain style consistency across scenes, which is a big leap forward from competitors.
Pricing
- FREE – $0. 100 lifetime credits, 60-second videos with watermark, six basic AI narrators.
- CREATOR – $6.50/month (Recommended). 6,000 credits/year, four custom characters, no watermark, unlimited length.
- PRO – $14/month. 18,000 credits/year, 12 custom characters, 10 hours transcription.
- ULTIMATE – $48/month. 96,000 credits/year, 48 custom characters, Premium features.
6. VEED.io AI B-Roll Generator
VEED.io is an all-in-one online video editing suite with powerful AI tools, including the AI B-Roll Generator. Users can automatically generate B-roll clips from long-form video content and create engaging short-form videos optimized for social media platforms.
Accessibility
VEED.io focuses on accessibility by automatically generating accurate subtitles and supporting multi-language translations with AI voiceovers. This means videos remain understandable when muted and accessible to a broader global audience.
Ecosystem
The AI B-Roll Generator integrates with VEED’s entire ecosystem, including AI-powered video editing tools like Magic Cut (automatic clip trimming), text-to-video generation, AI avatars, voice cloning, and a massive royalty-free stock library plus background music options.
Globalization
VEED supports extensive language ranges and regional formats, making it suitable for international teams and content creators. AI-powered translation and subtitle tools help users effectively reach global markets.
Pricing
- LITE – $9/month. There is no watermark, 1080p exports, Auto-subtitles (144 hr/yr), Basic brand kit, or up to 3 editors.
- PRO – $24/month (Recommended). All AI tools, 4K exports, Video translation (4 hr/yr), AI avatars, full stock library.
- ENTERPRISE – Custom. Custom templates & avatars, Team management & analytics, Priority support & SSO.
7. Fliki
Fliki turns text into video by combining text-to-video with realistic AI voiceovers for professional-looking videos. Users can convert blogs, presentations, tweets, product descriptions, and more into video in minutes without video editing skills.
Voice integration
Fliki combines AI voice narration with automatically matched stock B-roll footage to create coherent video stories. Choose from over 1,300 ultra-realistic voices in 80+ languages and 100+ dialects. The AI synchronizes voiceovers with dynamic video clips, stock media, and AI avatars to engage the viewer.
Content marketing focus
Designed for content creators, marketers, educators, and enterprises, Fliki simplifies video production for social media, training, product demos, and explainer videos. It converts blogs and product URLs into videos for scalable content marketing, five times more productive than traditional methods.
Accessibility
Fully web-based, no downloads or technical skills required. Four simple steps: input text, choose AI voice, select or auto-generate media, preview/edit before export. Features like auto subtitles, voice cloning, and AI avatars make it more accessible and personalizable.
Pricing
- FREE – $0. For beginners trying AI video, no credit card required
- STANDARD – $21/month. For creators venturing into AI video, $28, 25% off
- PREMIUM – $66/month. For experienced creators & teams, $88, 25% off
- ENTERPRISE – Custom. Tailored to the organization’s needs, billed yearly
Choosing the right AI B-roll tool
With so many AI B-roll tools out there, it’s both a blessing and a curse for content creators. 73% of marketers use AI video tools, and the global AI video market is projected to reach $4.9 billion by 2025. So, how do you choose the right one?
Decision framework for AI B-Roll tool selection
Budget and ROI expectations
The financial calculations for AI B-roll adoption are subscription cost, operational expense, and production scale. Submagic’s entry-level plan for basic features is $12/month, so solo creators can get started.
However, an accurate ROI analysis must consider credit systems, team collaboration costs, and output quality premiums.
Technical requirements
Modern AI video tools require specific technical configurations to be efficient. Key considerations include API integration, local rendering, and DRM compliance for enterprise use. Teams should do render stress tests to compare cloud vs. local processing times. Submagic’s cloud-based system processes 5-minute clips 40% faster than local AI tools on mid-range workstations.
Team size and collaboration
Collaboration features impact production velocity across organisational scales:
- Solo Creators (1-3). Prioritise single-click exports and mobile editing.
- Small Agencies (5-10). Require client approval workflows and version history.
- Enterprises (50+). Need SSO, audit logs, and SLA guarantees.
Capping off
At Vidpros, we’ve tested dozens of AI B-roll platforms and worked with creators across industries. Our verdict: AI tools are powerful complements to professional video editing services, making editors more efficient while allowing focus on creative storytelling rather than technical tasks.
AI automates time-consuming work like scene detection, color correction, audio enhancement, and B-roll insertion. But human creativity remains essential for narrative development, emotional impact, and nuanced editing decisions that AI can’t replicate.
When to use AI vs human creativity
AI handles precision tasks— upscaling video quality, stabilizing footage, and generating captions. Human creativity drives emotional resonance, brand storytelling, and the subtle decisions that turn good videos into great ones.
Integration strategies for best results
We recommend a hybrid approach: AI tools handle routine technical tasks while human editors focus on creative refinement and storytelling. This combination maximizes productivity and quality, enabling teams to meet tight deadlines without compromising creativity.
The future of video content is AI-enhanced, but the most successful creators marry AI efficiency with human creativity to create content that genuinely connects with their audience. The AI B-roll revolution democratizes professional-quality video production; solo creators can now compete with major brands.
Ready to transform your video content strategy? At Vidpros, we help creators navigate the AI video industry while maintaining the human touch that makes content engaging.
Book a call with our team to discover how AI technology and human expertise can elevate your content.
