Homeownership has become a dream for many, and a new breed of influencers is emerging.
Meet the real estate YouTubers who are changing the game.
With their authentic voices and relatable personalities, these digital leaders change how we think about buying, selling, and investing in property.
From luxury mansions to fixer-uppers, they take us on a journey through the evolving real estate.
Join us as we explore the top 10 real estate YouTubers redefining influence, one property at a time.
Meet the 10 Best Real Estate YouTube Channels
Graham Stephan
YouTuber Graham Stephan talks about real estate and money matters.
He has sold properties worth more than $125 million since he began working as a real estate agent at a young age.
In 2016, Graham started a YouTube channel sharing advice on investing, buying homes, and managing finances.
His channel quickly gained popularity because he explained money topics clearly and concisely. Graham has over 4 million subscribers as of this writing. He earns money from YouTube and sells online courses, sponsorships, and other business deals.
He also appeared on Netflix shows about real estate and has his podcast.
While building his successful career, he has also been in a long-term relationship with another YouTuber, Macy Savannah.
Ryan Serhant
Ryan Serhant’s path to real estate stardom was an unconventional one. Before becoming the “King of New York Real Estate,” Ryan was a struggling actor trying to make it big.
He even landed a role on a soap opera, only to be let go during the writer’s strike. With his acting dreams fading, Ryan turned to real estate in 2008– the same day the housing market crashed.
Ryan’s first year in real estate earned a meager $9,000, but he refused to give up. With relentless hustle and brilliant branding, he went from a nobody to closing an $8.5 million deal within a year. The 2008 housing crash that ruined many launched Ryan’s meteoric rise.
In 2012, Ryan’s life and real estate humor was changed when he landed a spot on Bravo’s Million Dollar Listing New York, replacing another agent. His entertainment talent combined perfectly with his real estate prowess. Ryan and his co-star Fredrik Eklund were the show’s icons for nine seasons.
Some doubted Ryan when he launched his brokerage Serhant during the pandemic in 2020. But he proved the naysayers wrong yet again.
Serhant sold over $2 billion wholesale real estate in 2022 alone and listed a $250 million property.
With its all-in-one services, Serhant continues to push the boundaries.
From a broke actor to a top real estate investor and mogul, Ryan Serhant’s success showcases the power of unwavering persistence and bold entrepreneurship. As the real estate world keeps shifting, one can be certain Ryan will continue redefining the rules and reaching greater heights.
BiggerPockets
What started as a simple message board in 2004 is now one of the largest and most influential real estate investing communities worldwide.
Founded by Joshua Dorkin, BiggerPockets was born out of his struggles as a rental property owner in search of trustworthy advice on real-life landlord challenges.
Today, BiggerPockets boasts over 1.17 million subscribers on real estate YouTube channel, a top-rated real estate podcast, a publishing arm, and a full range of tools and resources for investors. With a team of nearly 30 employees and $7 million in annual revenue, BiggerPockets has cemented its position as an industry leader.
From the beginning, BiggerPockets rejected the traditional “guru-driven” model, instead building a community where members could learn from each other’s experiences.
This authentic, value-first approach has been instrumental in building a loyal following of investors at all levels, from beginners to seasoned professionals.
Flipping Mastery TV
From digging holes as a construction worker earning minimum wage in rural Michigan, Jerry Norton defied all odds to become a self-made millionaire by age 30.
His path?
Real estate investing – mastering real estate agent,wholesaling, fix-and-flips, and building multi-million dollar new construction homes.
With over 20 years of experience, Jerry is the nation’s leading expert on wholesaling and flipping properties.
Through his real estate coach education company, Flipping Mastery, he has mentored thousands, helping students flip over $100 million in real estate deals.
But Jerry’s impact extends far beyond the classroom.
With 488K YouTube subscribers, his straight-talking, no-fluff video lessons have made him an online real estate celebrity.
Jerry believes his true calling is empowering others to achieve “financial freedom” through real estate.
More than just a mogul, Jerry is a devoted family man with nine children. From boating to hiking to a year-long RV road trip, he cherishes quality time and “designing” an exceptional lifestyle for his loved ones.
Jerry’s rags-to-riches story shows that anything is possible with grit, determination, and a passion for helping others.
Mark J. Kohler
Mark J. Kohler is a true Renaissance man – a best-selling author, sought-after speaker, radio host, Entrepreneur.com personality, and accomplished attorney and CPA.
But what sets him apart is his mission to empower Americans through tax and legal strategies.
With legitimacy from his robust credentials, Kohler provides trustworthy advice that cuts through the noise of unqualified “influencers.” As a practicing CPA and attorney with over 10,000 client consultations, he speaks from real-world experience.
Kohler’s impact extends far beyond seminars that guide clients through financial maze.
His powerful digital presence, boasting over 398,000 YouTube subscribers and 16 million downloads, continuously changes lives nationwide. His teachings unlock retirement account secrets and wealth-building tactics often obscured.
A voice of authority in real estate investing, Kohler practices what he preaches, following his mantra: “Buy a rental property every year.”
Yet his expertise surpass even this era, venturing into the limits of the Metaverse and Cryptocurrency.
Through four Amazon best-sellers, including “What Your CPA Isn’t Telling You” and “The Tax and Legal Playbook,” Kohler cements his legacy as a light of financial empowerment.
His varied journey exemplifies the power of dedication, integrity, and a passion for helping others navigate the road to prosperity.
Max Maxwell
Max Maxwell’s path to success was anything but easy.
Born to Jamaican immigrants, he found himself homeless and living in a park after a series of failed business ventures and personal struggles.
With just $300 in his bank account, most would have given up. But Max’s firm determination moved him forward.
Max immersed himself in the industry, applying lessons from his failures to build a multi-million dollar real estate investment company in under three years when he discovered real estate investing.
His relentless drive and radical strategies allowed him to soar, becoming one of the top real estate investors in the United States.
Max’s entrepreneurial spirit refused confinement to just one industry. He became the first African American sports agent for Professional Bull Riders (PBR) in 2018, representing top athletes like Ezekiel Mitchell.
Additionally, he founded two thriving software companies, outpacing competitors with his cutting-edge vision.
For Max, success extends far beyond financial gains.
As a first-generation American, he understands the importance of giving back and pouring resources into the Winston-Salem community where he grew up.
His philanthropic efforts empower others, providing opportunities for skill development and personal growth.
Max’s journey shows the power of authenticity and resilience.
From overcoming dyslexia to navigating entrepreneurial setbacks, he has consistently embraced challenges as catalysts for growth.
His ability to connect with people from all walks of life stems from his genuine desire to inspire and empower others, evidenced by his 333k YouTube subscribers as of today.
Lili Thompson
Lili Thompson’s journey began on the basketball court, where she showcased her talents as an athlete, even earning a spot with the legendary Harlem Globetrotters.
However, a newfound passion for real estate investing ignited within her, prompting a pivotal career transition.
With her disciplined mindset and determination, Lili traded her athletic pursuits for the dynamic world of entrepreneurship, documenting her experiences on YouTube.
Lili used an FHA loan and down payment assistance to house-hack a duplex.
As the pandemic struck, she ventured into wholesaling distressed properties, minimizing risk while generating revenue.
Encouragement from others led her to her first renovation project, where she secured hard money lending and completed a profitable overhaul, networking with private lenders.
In the male-dominated construction industry, Lili faced gender-based challenges but navigated them with resilience and humor, bolstered by her brother’s support.
Now, she actively pursues multifamily properties, mobile home parks, and note investing, weighing factors like scalability and content creation for her YouTube channel, which boasts 193k subscribers.
From the basketball court to the real estate arena, Lili Thompson’s remarkable journey exemplifies the power of pivoting, embracing new challenges, and relentlessly pursuing one’s passions.
Real Estate Rookie
Ashley Kehr and Tony J Robinson are the driving forces behind Real Estate Rookie, a platform dedicated to guiding first-time investors through the exciting world of real estate business.
With a passion for empowering newcomers, they have created a comprehensive resource that simplifies the investment process and equips individuals with the tools they need to gain financial freedom.
At the heart of Real Estate Rookie is a YouTube channel with an impressive 72.6K subscribers. This channel serves as a hidden treasure of educational content, offering insights, tips, and strategies tailored to the needs of real estate investing novices.
Through captivating interviews and in-depth discussions, Ashley and Tony take viewers on a journey exploring the intricacies of rental properties, fix-and-flips, wholesaling, rental arbitrage, and short-term rentals.
Complementing the YouTube channel is a highly acclaimed podcast on popular platforms like Apple Podcasts and Spotify.
Ashley and Tony use their expertise to address common questions and concerns from beginners.
Each episode is a masterclass featuring detailed breakdowns of real-world deals, one-on-one coaching sessions, and a warm, welcoming community that builds growth and encourages aspiring investors to take their first steps.
Real Estate Rookie, by Ashley Kehr, is an impactful digital tool and an informative guidebook.
The book, “Real Estate Rookie: 90 Days to Your First Investment,” promises to help readers purchase their first property within 90 days.
This guide provides practical advice, strategies, worksheets, templates, and bonus content for real estate investing.
REtipster
Seth Williams is the mastermind behind REtipster, a platform providing real-world guidance to real estate investors.
Through REtipster.com and its flourishing YouTube channel with 63.8K subscribers, Seth empowers individuals to find profitable deals, minimize risks, and achieve financial freedom.
Seth’s journey began in 2009 when he stumbled upon land investing as a side hustle, which blossomed into a thriving enterprise.
Recognizing the potential to share his knowledge, he launched the REtipster blog in 2012, quickly becoming a go-to resource for aspiring investors.
At the core of Seth’s success lies his commitment to simplifying complex problems and promoting data-driven decision-making.
He encourages newcomers to embrace early mistakes as learning opportunities and emphasizes the importance of family support.
Seth remains dedicated to staying ahead of the curve, embracing emerging technologies, and adapting his strategies accordingly.
His unwavering commitment to empowering others through real estate investing continues to drive REtipster’s success.
Tax Smart Real Estate
Tax Smart Investors is a game-changing platform that guides real estate investors through the complex world of accounting and taxes.
As of today, Tax Smart Investors boasts an impressive following of 18.8K subscribers on its YouTube channel.
This community empowers investors with reliable advice, saving them money in a confusing industry.
The story behind Tax Smart Investors began with a frustrating realization – reliable and affordable tax advice for real estate investors was virtually non-existent.
Most tax professionals were stuck in the traditional world of preparing tax returns, lacking the time or expertise to provide clients with valuable guidance on reducing their tax burdens.
It wasn’t until the team at Tax Smart Investors disrupted the industry that real estate investors could access reliable advice without breaking the bank.
However, they soon recognized that even their personalized tax planning services were out of reach for many investors.
A pattern emerged in their weekly conversations with about 50 investors: most had errors and missed opportunities in their tax returns, resulting in thousands of dollars in unnecessary expenses.
This realization fueled the creation of Tax Smart Investors.
With a vision to cover everything from the basics to the intricate tax issues investors may face, Tax Smart Investors offers a comprehensive suite of educational resources, including courses and a thriving community group.
This platform allows investors to dive deep into these topics, ask questions, and receive expert guidance directly from real estate tax specialists.
In charge of Tax Smart Investors are Brandon Hall, CPA, and Thomas Castelli, CPA – seasoned professionals with a lot of experience working with real estate investors, syndicates, and private equity funds. Their expertise in optimizing tax positions and streamlining accounting processes is unique.
Through their educational content, expert guidance, and practical tips, Tax Smart Investors empowers investors to make informed decisions, maximize profitability, streamline systems, and reduce tax liabilities in the competitive world of real estate investing.
Insights from Real Estate Business Top Creators
I conducted research discussions with several YouTubers by carefully going through every podcast and YouTube interview available.
I looked closely at their content to gather insights on valuable and relevant topics in their respective fields.
Through this thorough process of searching and analyzing various audio and video sources, I uncovered the perspectives and viewpoints of these YouTubers on pressing matters within their areas of expertise.
In the real estate industry and digital marketing, Ryan Serhant and Lili Thompson have emerged as trendsetting influencers, offering invaluable insights into the exciting developments, challenges, and future opportunities awaiting their peers.
In an interview for “The Cannonball Mindset Podcast,” Ryan stressed the importance of authenticity in building genuine connections and trust with audiences.
However, he cautioned about maintaining meaningful conversations in the hectic online world.
To thrive, Ryan advises embracing authenticity wholeheartedly – focusing on self-awareness, seeking feedback, and courageously showcasing one’s true self. Public exposure can even catalyze the revealing of one’s authentic persona.
Lili, on “Zen and the Art of Real Estate Investing,” highlighted using platforms like YouTube and podcasts to connect with global audiences, build credibility, and build perseverance.
As a result, keeping content relevant and actionable poses a challenge.
Lili’s solution?
Remain proactive and adaptable. Identify market challenges as growth opportunities, diversify into resilient niches like commercial properties, and leverage credibility for new partnerships.
Ultimately, as Ryan and Lili exemplify, the path to success lies in authenticity, building genuine connections, and pivoting strategies to meet evolving audience needs.
By embracing these principles, real estate and social media influencers can navigate the world of impactful video marketing.
Real Estate Shifts Towards Increased Collaboration
When YouTubers in the real estate business work together, they can reach and impact more people.
They can collaborate to create engaging and informative content that appeals to audiences by using each other’s knowledge, audiences, and creative ideas.
Collaborating with others can increase visibility, subscribers, and engagement, ultimately enhancing channel effectiveness.
Partnering with other YouTubers allows them to share ideas, best practices, and new approaches to creating content.
By combining resources and knowledge, they can explore new trends, technologies, and strategies that can improve the quality of their content and provide unique value to their viewers.
In this collaborative environment, a service like Vidpros, which offers video editing services, can be helpful.
Vidpros can make the editing process smoother, ensuring that the videos they create together look great and are optimized to get more people to watch them.
By outsourcing video editing tasks to Vidpros, these YouTube creators can focus on their strengths, creative collaboration, and delivering high-quality content to their audiences.
Capping Off
Real Estate YouTubers are changing how people learn about buying, selling, and investing in properties. They use videos to show houses and engagingly give advice.
By working together, these YouTube creators can reach even more viewers. They can make videos that combine their unique knowledge, creative styles, and audiences.
Teaming up allows them to explore new ideas for better content that provides excellent value.
