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Is Video Editing Profitable?

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Today, platforms such as YouTube, Instagram, and TikTok are continuing to grow in popularity, and this means more opportunities for video editor services. Video editors have the skills, creative eye, and technique to transform raw footage into captivating pieces that are guaranteed to go viral. 

With the right equipment and software, you can create stunning visuals and even earn a living from it. So, is video editing profitable? Let’s take a closer look at all you need to know.

What Is Video Editing?

In simple terms, ‘video editing’ refers to the art of taking raw footage and transforming it into a finished product. This can include several components, such as:

Trimming Unwanted Footage

trimming unwanted footage

When shooting a movie, TV show, or piece of content, it is inevitable that the filmmaker will end up with far more footage than is actually needed. From flubbed lines to clumsy shots and lighting issues to extra takes, the video editor will sift through the footage and find those golden elements that can bring the final cut together.

Editing Footage Together

Editing Footage Together

Once the desired shots have been uncovered, the video editor is also responsible for editing the scenes together to create an overall narrative, usually according to a storyboard or outline from the writer or content creator. 

This means that the resulting piece shown to viewers is clear, sequential, and makes sense; the importance of video editing in television production cannot be overemphasized. Without a video editor, the story can be lost or difficult for viewers to follow.

Adjusting Sound 

Adjusting Sound 

Sound is a key component of any video, and there is a fine balance that must be struck between making sure that voices are audible and allowing any music or sound effects to be heard. A video editor will use software to achieve harmony, ensuring that the final piece is pleasant and audible for viewers.

Adding Special Effects or Filters

adding special effects or filters

Depending on the type of content that needs editing, a video editor may also be responsible for adding filters to certain shots, such as a black and white filter for a dream sequence or flashback or a particular effect for a dramatic moment. They will also add titles and credits, as well as any additional text that needs to be included in the content.

Budgeting

budgeting

How much does a video editor charge per video? The answer to this question depends on a number of factors, including the type of content that is being created, how long it is, the delivery turnaround, and how complex the job is. The experience of the video editor will also play a role–you can expect to pay a much higher price for an experienced editor with a solid reputation.

Generally, you can expect to pay between $20 and $50 an hour for an inexperienced editor, $50 to $100 per hour for a mid-range or intermediate editor (with the rate increasing in regards to their experience levels), and anything above $100 per hour for professional editors or producers.

Let Vidpros Help

Let Vidpros Help

Here at Vidpros, we know how tricky it can be to get the perfect video for your content needs, which is why we are on hand to help. Our team offers a subscription-based model, ensuring that you have access to fractional video editing right when you need it.

Get in touch with our team today, and see how we can take your video editing stresses off your shoulders with reliable, experienced experts who are dedicated to providing amazing results every time!