As human beings, it is no secret that we can have limited attention spans, and this means that businesses need to be creative and innovative to keep our attention.
The rise of digital media platforms, such as YouTube and Instagram, has resulted in a huge increase in the popularity of videos. Creating social media content is a key method of connecting with customers–all you need is a great idea, a creative concept, and a reliable video editor service.
But how much should you expect to pay for a quality video editor? Prices start at around $50 but can vary depending on many factors. We have put together some top tips on how to estimate video editing costs and the elements that can impact the price you pay.
What Does a Video Editor Do?
It is important to understand the role itself to properly understand the cost of a professional video editor. Essentially, a video editor is responsible for taking raw footage and turning it into a professional end product that can be shared across social media, websites, or other channels. In some cases, an editor may simply work with footage obtained elsewhere rather than being involved in the process from start to finish, but this depends on the project.
A professional video editor is usually responsible for the entire creative process when making a video, from shooting and capturing footage to selecting the best clips and images to edit together into a cohesive piece. This includes titles, music, and effects. Editors also ensure that audio levels are balanced and everything flows in the right order.
What Does a Video Editor Charge?
So, is video editing profitable? Video editors charge according to various factors, including the scope and complexity of the project, the duration and length of the video, and any effects or animations that need to be added.
On average, prices range from around $50 per hour for simple edits up to several hundred dollars an hour for highly complex animations and effects. The good news is that there are plenty of professional video editor services available, so you can always shop around and compare prices to find the best deal. Experienced editors will provide an accurate estimate of how much they charge, so ask for their rates upfront to better understand the total cost.
Which Factors Impact Cost?
There are a number of elements that play a key role in how much you can expect to pay a video editor, and these include:
Length of the Footage
Many professional video editors charge by the hour, and this means you can expect a higher price tag if you are working with several hours of footage, such as a movie or a lengthy TV show. As such, shorter pieces of content, such as social media reels or clips, can cost less to edit.
For longer forms of video content, search for an editor who is willing to work on a project-based rate rather than an hourly rate–this means that they will charge a flat fee for the whole edit rather than by the hours spent editing.
Complexity of the Project
In a similar vein, the complexity of the project will also impact the price you pay. A simple cut-and-edit job will be cheaper than a complex cut that is complete with sound tuning or special effects.
Experience of the Editor
Another key factor is the experience of the editor. More experienced editors may charge higher rates than those who are just starting out, so it is important to check credentials before committing to a video editor.
While a cheaper option may be more in line with your budget, amateur or novice editors may not have the skills and expertise you need to bring your vision to life.
The Vidpros Experience
At Vidpros, we understand the difference a quality video can make to your marketing strategy, and we are here to help. Our team has the creativity, imagination, and experience to transform your clips into something special. We work on a fractional video editing model that puts you in charge of everything–from budget to output!