Video ads receive 1200% more shares than text and images combined, yet most video content on Facebook gets scrolled past in under 3 seconds because it doesn’t grab attention quickly enough.
This guide showcases 15 of the best video ads on Facebook that work, along with the simple tricks behind each one, so you can create videos that make people stop scrolling and buy your product.
Facebook Video Ads in 2025
Over 81% of people use Facebook exclusively on their phones, and 85% watch videos without sound. This means your ads must work effectively vertically on small screens with captions, or they’ll be ignored.
Attention spans have decreased to just 47 seconds (down from 2.5 minutes in 2004), so you have only 3 seconds to capture viewers’ attention before they scroll past your ad. AI tools now enable any brand to create professional videos inexpensively using AI avatars and auto-generated content, so the real competition is about creative strategy rather than having a large budget. This democratization of Facebook advertising has leveled the playing field.
The New Success Formula
The fundamentals of successful video marketing on Facebook include:
- Hook in 0-3 seconds with pattern interrupts. You need something unexpected or visually striking that makes people pause their scrolling immediately.
- Optimize for mobile with vertical or square formats. Design everything with phone screens in mind since that’s where most of your audience is watching.
- Design for sound-off viewing with bold captions and visual storytelling. Your video needs to make complete sense even when someone can’t hear the audio at all.
- Keep it short, 15 seconds or less for Feed, 6-10 seconds for Stories. Recognize that people have extremely short attention spans and prefer quick, digestible content.
- Show, don’t tell– product demos beat feature lists every time. People want to see your product in action, not read a long list of technical specifications.
Performance Benchmarks:
- Ideal feed video length: 15 seconds to maintain viewer attention throughout the entire ad.
- Ideal Stories/Reels length: 7-10 seconds for quick engagement, fitting the fast-paced format.
- The average completion rate target is 25-35%, which is what you should aim for to indicate strong performance.
- A substantial CTR of 2-5%, which varies by industry, indicates that your ad is resonating with viewers.
15 Best Facebook Video Ad Examples for 2025
Category 1: Scroll-stopping hooks
These ads capture attention within the first 3 seconds by utilizing unexpected visuals, bold movements, or shocking statements that prompt people to pause mid-scroll.
Nike – The Morphing Foot
Nike opened their ad with an uncomfortable, extreme close-up shot of a bare foot that gradually morphs and transforms into one of their trainer shoes. This serves as a powerful pattern interrupt because viewers definitely don’t expect to see a bare foot displayed so closely and uncomfortably on their feed.
The visual transformation cleverly communicates that the shoe is specifically designed to fit the natural shape of a human foot, visually reinforcing the product’s comfort and innovation without the need for words.
You can steal this tactic by beginning your ad with something visually unexpected or even slightly unsettling to catch attention, then smoothly transitioning or transforming that image into your actual product or key message.
For a DIY version on a tight budget, imagine you’re a headphones brand, you could open with an extreme close-up of an ear that appears to be pulsing along to music, then zoom out to reveal your headphones creating that experience.
Allbirds – Rain & Restraint
The Allbirds ad features a single shoe sitting completely still in the rain, with absolutely no voiceover or text overlays, just the natural, calming sound of rainfall hitting the shoe. The minimalist approach turns out to be incredibly powerful because silence and simplicity create a calming, scroll-stopping moment in a feed full of noise. The rain visually demonstrates the shoe’s waterproof feature without needing to say a single word about technical specifications.
You can adopt this minimalist approach by focusing on just one product, paired with a single element that clearly demonstrates a specific product benefit.
For a DIY version, place your product on a reflective surface, such as a mirror, and position it under shallow water. Gently sprinkle water drops over it, and add rain sound effects from a library, like Epidemic Sound, to create a similar soothing, functional vibe.
Comrade Berlin – Interactive Basketball GIF
Comrade Berlin created a rapid-fire GIF that cycles through over 100 different basketball designs at high speed, with overlaid text that encourages viewers to “Pause to see which fits you.” This approach brilliantly turns passive viewing into active participation by engaging viewers and prompting them to interact with the ad by pausing and exploring product variations themselves. This gamification style significantly increases attention and personal involvement compared to a standard ad.
You can use this tactic by creating fast-paced product variation visuals combined with an interactive call to action that explicitly encourages viewers to engage or pause for closer inspection.
For a DIY version, use free tools like Ezgif to combine 20-30 of your product images into a high-speed GIF, then add an interactive CTA overlay to invite viewer participation directly.
Category 2: Storytelling that converts
These ads utilize real-life stories and emotional connections to evoke a sense of care for the product and inspire viewers to envision themselves using it.
Meta – Relatable AI Scenarios
Meta’s ad depicts a realistic, everyday scenario where someone’s schedule is disrupted and altered at the last minute, and Meta AI seamlessly intervenes to help manage the change smoothly and efficiently. The ad successfully places viewers in an authentic, everyday problem that they immediately recognize, then demonstrates the product’s value in a genuine, non-preachy way that feels relatable rather than overly salesy.
You can drop viewers directly into a scenario they immediately recognize as a real-life challenge they face regularly, then show how your product or service becomes the obvious, natural solution to that problem.
For a DIY version, if you’re a personal trainer, you could show a client looking stressed at a BBQ over making healthy food choices, then send a quick, helpful text tip that instantly saves the moment and resolves their worry.
StockX – The Breakup Line
In this StockX ad, a girl angrily throws shoes at her boyfriend while saying, “And take your stupid shoes.” The line employs clever reverse psychology because she’s calling the shoes “stupid” when it’s completely clear they’re actually his prized and valuable possession that he treasures.
The ad uses drama and relatable emotions to showcase product value in a slightly humorous way that’s far more effective than direct hype or typical boring sales messaging. It conveys scarcity and desire by showing someone who refuses to share the product, which signals to viewers that it must be highly valued.
You can use behavior to show scarcity or exclusivity by having a character in your ad refuse to share or let go of your product, which signals desirability through social cues rather than just stating it with words.
For a DIY version, imagine you’re a skincare brand– you could show someone angrily yelling, “Stop using MY moisturizer, buy your own!” to highlight product value through exclusive ownership and emotional connection.
Category 3: Product demonstration excellence
These ads demonstrate precisely how the product works and why it’s superior to alternatives through clear, visual demonstrations that instantly prove its value.
Tropicfeel – Seamless Transitions
The Tropicfeel ad features one versatile jacket shown in multiple different locations and various weather conditions, all connected with smooth, dynamic Reels-style transitions that feel native to social media. It visually demonstrates the jacket’s incredible versatility through movement and location changes, rather than just listing boring features in text.
The familiar fast-paced editing style used on platforms like TikTok and Instagram Reels builds immediate trust because it feels native and trend-forward rather than like a traditional commercial.
You can utilize popular TikTok and Reels editing techniques, such as jump cuts, quick location changes, and outfit swaps, to tell a visually engaging story about your product’s adaptability across various situations.
For a DIY version, use mobile apps like CapCut or InShot to create jump cuts between different looks or use cases, mimicking those seamless transitions between environments or styles that perform so well.
Bellroy – Function Over Flash
Bellroy’s approach combines a clean, attractive product photo in the first slide with a short video in the second slide that shows compartments opening, zippers working smoothly, and items being packed in action. It addresses exactly what utilitarian buyers want most, they want concrete proof rather than empty promises.
Showing the product actually doing its job– holding cards securely, protecting with RFID technology, and fitting comfortably in pockets– builds genuine trust and actively encourages conversions.
You can create a short, clear video with two distinct slides: one featuring a sleek, well-lit product shot that looks professional, and the next demonstrating real-life use in action.
For a DIY version, if you’re selling a knife set, start with a beautifully styled shot of the knives, then cut to a quick, satisfying demo of easily slicing through a tomato. For a tech gadget, start with a clean product shot, then transition to hands-on footage of someone using the interface.
Category 4: UGC & authenticity
These ads feature real customers and raw, unpolished footage that feels genuine, rather than overly produced, which builds trust more quickly than traditional advertising.
Biossance – POV Unboxing
Biossance presented an unboxing video filmed from a first-person perspective, featuring carefully chosen warm, diffused lighting that creates a premium and calming atmosphere throughout. The POV framing makes viewers feel as if they are personally experiencing the product firsthand, which generates a genuine sense of ownership even before they make a purchase. The soft, warm lighting evokes explicitly a calm and premium experience that enhances positive brand perception in viewers’ minds.
You can craft videos that put viewers directly in the shoes of the user, letting them experience the product visually as if they’re seeing it through their own eyes.
For a DIY version, use an inexpensive phone head mount (available for around $15 on Amazon), position yourself near natural window lighting for beautiful, soft illumination, and film a quiet, immersive unboxing experience that feels intimate and personal.
GoPro – Customer Content
GoPro actively encourages and carefully curates user-submitted adventure footage that showcases the real-life use of their cameras in exciting, authentic situations. This user-generated content strategy combines authentic proof of the product’s capabilities in extreme conditions with powerful social proof, since customers naturally trust recommendations and demonstrations from fellow users far more than they trust traditional advertisements.
GoPro’s approach builds a thriving global community of authentic storytellers who become brand promoters, continually generating fresh, genuine content for marketing purposes.
You can actively encourage your customers to submit their own content featuring your product, then carefully select the best videos or photos and curate them into engaging carousels, montages, or reels for your social media advertising.
For a DIY version, offer customers attractive discounts or prizes as incentives for submitting high-quality content, then compile the best user videos into a professionally branded montage or carousel for use in Facebook, Instagram, or TikTok ads.
Category 5: Creative format mastery
These ads experiment with unique visual styles, trendy formats, and platform-native features that feel fresh and stand out from typical video ads.
Steve Madden – Trend-Jacking GIF
Steve Madden created a fast-paced GIF showcasing their collection of silver shoes displayed against a clean black background, strategically connected to Beyoncé’s 2025 tour without needing to create an entirely new campaign from scratch.
The ad skillfully capitalizes on the powerful wave of cultural momentum surrounding Beyoncé’s highly anticipated tour by strategically aligning product visuals with a trending event that people are already discussing. The GIF format effectively showcases product variety, allowing viewers to experience it rapidly and smoothly, keeping them visually engaged and entertained throughout.
You can align your existing products with trending events or holidays by grouping them smartly into themed, fast-paced GIFs or short, snappy videos.
For a DIY version, create a Valentine’s Day GIF featuring your red products displayed together, or make a St. Patrick’s Day one with green items arranged attractively, using your existing product photos placed on cohesive, professional-looking backgrounds.
NerdWallet – Talking Dolphin
NerdWallet featured a talking beluga whale delivering financial advice with humor and genuine charm, voiced by talented actor Kieran Culkin, in their memorable 2025 Super Bowl commercial. Finance topics are often perceived as incredibly dull and dry, so the unexpected use of a talking animal dramatically disrupts viewer expectations and prompts people to pause mid-scroll to see what’s happening.
The humor and distinct personality of the whale create an approachable and entertaining tone for a traditionally dull, complex topic that often causes people to tune out.
You can add an unexpected, quirky element, such as a talking animal, animated character, or unusual spokesperson, to grab immediate attention in industries often perceived as dull or overly complex.
For a DIY version, use accessible AI tools like Edimakor or similar software to create talking animal effects without requiring a massive production budget or professional studio.
Category 6: Industry-specific winners
These ads are tailored to specific industries and audiences, using insider language and niche approaches that resonate deeply with their target market.
Grind Coffee – Educational Approach
Grind Coffee created short tutorial-style videos demonstrating how to brew the perfect cup of coffee using their specific beans, focusing on providing genuine value first before trying to sell anything. This educational content successfully positions Grind Coffee as a trusted expert and authority in the coffee space, engaging the audience by teaching a genuinely valuable skill that naturally incorporates the product.
The approach builds brand credibility and encourages meaningful engagement by helping customers solve relevant problems while subtly showcasing the product.
You can develop short, practical how-to videos that are directly related to your product’s use or benefits, giving real value upfront and establishing your expertise in your field.
For a DIY version, create a simple 15-second video that showcases a key step or helpful tip, naturally incorporating your product as the solution. Examples include brewing coffee properly, cooking a quick recipe correctly, or demonstrating a tool’s best feature.
Calm App – Inside Preview
Calm created screen recordings showcasing their actual app interface, accompanied by a calming, soothing voiceover that perfectly matches their brand. This straightforward approach alleviates purchase anxiety by clearly showing users what they will get when they download and use the app, making the entire experience transparent and genuinely reassuring.
It helps potential customers clearly visualize themselves using the app before they commit any money, which significantly reduces uncertainty and hesitation.
You can showcase your product or service in action through simple, honest screen recordings or demos, eliminating mystery and building trust with skeptical viewers.
For a DIY version, use straightforward screen capture tools that are often built into your phone or computer, alongside AI voiceover generators like ElevenLabs, for smooth, professional narration without the need for expensive talent or high production costs.
ClickUp – Meme Marketing
ClickUp applied trending meme formats directly to workplace productivity pain points, utilizing humor and highly relatable content to effectively engage their audience. They smartly adapted popular meme templates to address common frustrations that office workers face daily, like dealing with inefficient project management tools, with witty, familiar visuals that people instantly recognize.
Using trending memes creates an instant connection by tapping into shared cultural knowledge that audiences already understand and find funny.
You can use trendy meme formats on TikTok, Reels, or other social media platforms to highlight customer pain points or product benefits in a humorous and relatable way that feels natural.
For a DIY version, browse trending meme templates on Canva or scroll through TikTok to see what’s popular, then adapt the content with your specific product or message to create a quick, humorous, highly shareable clip.
Circular & Co – Carousel Showcase
Circular & Co. utilized a Facebook carousel ad format, featuring multiple product angles and various uses spread across several carousel slides that viewers could swipe through. The carousel format offers a comprehensive view of the product without overwhelming viewers in a single, information-dense video. It allows potential customers to explore different benefits, available colors, and key features at their own comfortable pace by swiping through.
You can use carousel ads to effectively showcase a variety of product benefits, different angles, available colors, or multiple use cases across 5-7 images or short video clips, maximizing engagement and information delivery.
For a DIY version, capture 5-7 high-quality product shots from different angles and mix static images with short clips that highlight other important aspects, creating a swipeable, interactive experience on Facebook and Instagram.
How to create video ads that convert
Step 1: Strategy first
Every successful Facebook video ad campaign starts with clearly defining your objective— decide whether your goal is to build brand awareness or drive direct conversions, because this single decision will define every creative and targeting choice you make moving forward.
Take time to understand your audience by identifying when and how they scroll through their Facebook feed throughout the day, and what specific pain points your product or service directly addresses for them.
Choose the correct format based on your specific goal– use Stories or Reels for quick, engaging awareness content that introduces your brand, while using Feed videos for deeper storytelling that’s specifically focused on driving conversions and sales.
Step 2: Script for silent viewing
Your ad copy must be structured for maximum impact in minimal time:
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Hook (0-3 seconds): Use a strong pattern interrupt or bold statement to grab attention before people scroll past immediately. This could be a surprising fact that challenges assumptions, a provocative question that sparks curiosity, or a bold benefit statement. For example: “Struggling to get results with Facebook ads?” or “Want to double your conversions in 30 days?”
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Value Prop (3-8 seconds): Show the core benefit clearly without listing boring features that nobody cares about. Focus specifically on how your product or service solves a key pain point or genuinely improves the viewer’s life in a meaningful way. For instance: “Learn how to turn scrolls into sales with my proven system.”
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CTA (8-15 seconds): Deliver a clear, urgent next step that tells viewers exactly what to do, such as “Click below to get your free guide now,” or “Sign up today and start seeing results tomorrow.” Use action words like “now” and “today” to drive immediate action rather than letting people put it off.
Step 3: Production options
DIY Budget ($0-200)
Utilize free or low-cost video editing tools like CapCut, InShot, Canva, and DaVinci Resolve to create polished videos without requiring professional equipment: source royalty-free stock footage and images from Pexels or Pixabay to supplement your own footage as needed.
Add AI-generated voiceovers using ElevenLabs or Synthesia to create professional narrations without hiring expensive voice talent. Shoot videos directly on your smartphone using natural daylight for the best lighting results, which dramatically reduces production costs while maintaining a great visual appearance.
Professional Support ($200-2,000)
For content creators and brands scaling multiple Facebook advertising campaigns simultaneously, managing video production in-house often becomes a significant bottleneck that slows everything down.
Services like Vidpros specialize in transforming your raw footage into platform-optimized video ads, professionally handling video editing, captions, aspect ratio formatting, and sound design so you can focus entirely on strategy and testing rather than getting stuck in technical details.
Step 4: Technical optimization
Optimizing your ad videos technically ensures they perform across all placements:
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Aspect ratios: Use 9:16 for Stories/Reels (vertical full screen), 1:1 for Feed (square) or 4:5 (portrait), and 16:9 for In-stream (landscape).
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Length: Keep Feed ads to 15 seconds or less to maintain viewer attention throughout. Stories/Reels, on the other hand, are ideal for quick engagement between 6 and 10 seconds.
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Captions: Use bold, readable fonts that are easy to see on small screens, and ensure they’re properly timed to sync perfectly with video visuals for silent mobile viewers, who make up the majority.
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File size: Keep files under 4GB, and use H.264 codec for optimal compression and quality balance. Supported formats include MP4, MOV, and GIF.
Step 5: Test & optimize
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Run 3-5 creative variations simultaneously, testing different hooks, visuals, or messages to find the best performers through real data scientifically.
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Monitor key metrics, such as 3-second video plays (an indication of early engagement), ThruPlay rate (the percentage of viewers who watch the full video or at least 15 seconds), and cost per acquisition (CPA), for conversion-focused campaigns.
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Pause or kill ads that achieve a completion rate below 25% to prevent wasting budget on underperformers.
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Refresh creative assets every 2-3 weeks to avoid ad fatigue, keeping content fresh and your audience genuinely engaged rather than bored.
Common mistakes to avoid
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Leading with logo/brand name. You have only 3 seconds to grab attention, so don’t waste them on branding that nobody cares about yet. Prioritize hooks that stop scrolls instead.
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Same video across all placements. One size fits none when it comes to Facebook placements. Reformat your videos specifically for Stories, Feed, In-stream, and other placements.
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No captions. Approximately 85% of Facebook users watch videos without sound. Without captions, your message literally won’t reach them at all.
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Overcomplicating the message. Stick to one video with a clear, single value proposition. Avoid clutter and confusing information that makes people give up.
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Ignoring mobile optimization. Small text or desktop-focused designs severely hurt mobile performance. Design for mobile-first viewing, as that’s where your audience is actually located.
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Weak or missing CTA. Don’t assume viewers automatically know what to do next. Make your call to action clear, specific, and urgent. Treating video like image ads – Videos require motion, hooks, and captions that static images don’t need.
Before publishing any ad, watch it on mute on your phone while quickly scrolling through your feed, just as a real user would. If you can’t understand the core message within 3 seconds of silent viewing, you need to redesign it for clarity and instant impact.
Capping off
The brands winning on Facebook in 2025 aren’t spending more money than you, they’re just smarter about grabbing attention in the first 3 seconds, designing for mobile screens without sound, and testing different versions to see what actually works.
Start this week by checking your current ads against these best Facebook ad examples, adding captions if you haven’t already, and creating at least three different opening hooks to test which one stops people from scrolling.
You now have proven frameworks that respect how people really watch videos (distracted, on phones, with no sound), so the only thing left is actually creating ads. If you need professional-grade editing without the time-consuming DIY process, Vidpros handles everything from hook optimization to captions. At the same time, you focus on scaling your business. Book a call with the team today!
