Why Your Video Content Needs Social Media Now And Not Later

If you’re using Facebook, Twitter, or YouTube, you may be genuinely aware of social media’s influence on society today. But there’s more to social media than just posting selfies, flexing your new kicks, or catching a glimpse of other people’s lives.

Social media has become a very effective content delivery vehicle, gaining phenomenal popularity and generating a massive following in recent years.

Now, the question is, have you taken advantage of social media, or are you missing out on many opportunities? 

Let’s get down to the social media facts!

In this year’s global overview of the digital space, data intelligence company Datareportal found that an estimated 4.62 billion people worldwide are currently using social media, which is around 58.4% or more than half of the total world population!

Of that, 424 million new users have only signed up on these platforms during the last 12 months. 

You know these numbers could give you confidence as to why many people are into social media.

Why videos?

One of the main reasons why videos have become popular content delivery media is because anyone can do it, compared to written content.

Let’s face it, writing may not be everyone’s turf, but videos – well, anyone can take it using a handy digital camera or smartphone- quickly and easily. You know what we mean, right?

Anyway, from a business perspective, videos are compelling because 92% of video marketers back in 2020 considered video content as part of their primary marketing strategy – a very significant increase compared to 2015 when only 78% were leveraging it.

So, what does that mean?

Look here, the biggest driver for video marketing is its success in the market. Because in 2020, 88% of video marketers have reported achieving positive returns on investment (ROI) who primarily used videos for their content strategy.

Fast forward to near-future projections, by 2023, around 98% of global businesses expect to embrace videos as their primary digital marketing media to promote their brands.

How can I benefit thru social media?

If you want to ensure that your brand awareness campaign generates the attention it deserves, then social media will give you the most bang for your buck.

The beauty of social media is that you can engage with your audience and know what people say about your personal or business brands – all in real-time and thru almost all types of devices.

Based on the data provided, with social media, you are assured of better reach for your target customers or audience, establishing more online networks, and promoting or selling your services or products better.

Better reach, more excellent opportunities

By leveraging social media for your brand, what you were unable to do or had an arduous marketing journey, say, 10 to 15 years ago, now becomes more profound, rewarding, and responsive to the needs of content creators and businesses.

Just imagine the tremendous benefits when using social media for your video content, such as,

  • Enhance your market reach or precisely determine your target audience, whether domestic or international – at the same time.

  • You get to attract or entice more people to take notice of your brand, and you also have real-time access to customer feedback or reviews. 

  • This way, you can easily make real-time decisions to support or improve your services or products, thus, generating more loyal followers or customers.

  • Access to data and intelligence for your market or product research so you can benefit more through reduced costs or how to make your products more relevant to your audience and consumers.

  • You can increase your web traffic and improve your search engine rankings.

  • Access more skilled experts or specialists when you are out in the market looking to recruit or hire people for your business.

  • Increase your revenue as a result of your enhanced customer networks and promotional/advertising campaigns.

  • Develop and improve your brand in a more profound, relevant, and relatable manner.

Of course, these are just some of the many benefits content creators and businesses can gain from social media.

And by combining videos into your social media marketing strategy, you can get the best of both worlds.

So, by now, you may be able to understand and grasp the power of videos and social media as your ingredients for success. 

But, the sooner you act on getting your social media presence, the sooner you will be able to get ahead in the game.

Your only fear is that if you don’t act on it now, you might miss out on a lot, get left behind, and bite the dust.

Do you want your social media video content to perform their best? Let us know, and we’ll be glad to help.

Click Here!

Table of Contents

alt="image of a married couple which is relevant to the title of the article on how to edit wedding videos"

How To Edit: Amazing Quality Wedding Videos

The best wedding videos are a special and unique form of video content that captures one of the most important and emotional days in a couple’s life. An experienced editor should edit them to reflect the day’s joy and love while highlighting unique details and memorable moments. However, creating a truly fantastic wedding video takes more than just technical skill and experience, it also requires a deep understanding of the emotions, personalities, and styles of the couple. For many couples, their wedding day is one of their most important and emotional days. However, creating a truly fantastic wedding video that

Read More »
alt="alex hormozi becomes the spotlight in the blog title design with texts of the title based on the Hormozi-style format"

Learn the Secrets of Alex Hormozi-Style Video Captions

Creating captions for your videos is a great way to make them more accessible to a broader audience, and it can also boost your search engine optimization (SEO) efforts. But if you’re new to captioning, the process can seem overwhelming. But ask yourself, do you need help creating captions for your videos? Do you want to make your videos more accessible to a broader audience and boost your SEO efforts? What’s more, creating captions for your videos can be daunting, especially if you’re new to the process. You may need help figuring out where to start or how to format

Read More »
alt="a complete set of video equipment and accessories serving as the backdrop for the title image of the blog article"

Get To Know The Secret Weapons Of Popular Vloggers

It can be difficult for many content creators on several platforms, such as YouTube and Tik Tok to establish a strong presence and attract a consistent audience. However, popular vloggers have found success by utilizing specific techniques and tools. This article will explore the secret weapons that have propelled these vloggers to fame. From advanced filming equipment to efficient editing software, their strategies have taken their content to the next level, making them gain a more significant following on numerous online platforms. But what are these “secret weapons”? Popular vloggers and YouTubers have several “secret weapons” that help them create

Read More »
alt="image of the blogger creating video content as the backdrop of the title design of the blog article"

The Untold Benefits of Becoming A Vlogger Today

Are you considering becoming a vlogger but need to know if it’s the right move for you? Vlogging, or video blogging, has become increasingly popular in recent years, and for a good reason. It can be a fun and creative outlet, but there are also many untold benefits to becoming a vlogger today. Firstly, many people need to be made aware of the potential benefits of vlogging. Many individuals need to take advantage of the opportunities that vlogging can provide, such as building a personal brand, improving communication skills, gaining a sense of community, earning an income, and promoting personal

Read More »
alt="Vidpros logo2"

Need help with video editing?

Vidpros can help with our vetted on demand team. Want to know more?