In today’s highly saturated digital landscape, it’s essential to create a high-quality video that stands out from the rest.
With the rise of digital marketing, companies are also beginning to create videos to promote their brands.
This type of video is called a corporate video.
Corporate videos are usually created to inform, educate, and communicate with stakeholders and employees.
However, they are also created to boost a company’s online presence and attract potential employees by showcasing its company culture and work environment.
Here, let’s discuss how to find the best corporate videographer, the types of corporate videos, the cost of creating corporate videos, and how they differ from commercial videos.
What is a Corporate Videographer?
Corporate videographers are professionals who specialize in creating videos that support a company’s success.
Corporate videos include company overviews, product demos, internal communications, and training materials.
Corporate video production differs from other types of video production because it aims to help viewers achieve a specific goal rather than simply entertaining them.
These goals include showing the company’s new recruits how cool the company is. However, these goals are often practical.
The goals of a corporate view are often to inform, educate, or inspire viewers through video marketing, explainer videos, advertising, company tours, customer testimonials, and the CEO’s message to employees.
Still, you must consider lighting, camera angles, audio, and other elements, just as in any other type of video production.
Types of Corporate Videos
Corporate videos are tools that companies use to train and educate employees on policy changes, product knowledge, safety procedures, and skill development, among other topics.
Unlike other types of videos, the primary goal is to educate and inform the viewer rather than entertain them.
Here are various types of corporate videos:
- Internal communication videos
- Training videos
- Culture and recruitment videos
- Brand videos
- Product/service demo videos
- Testimonial videos
- Event videos
Steps Involved in Corporate Video Production
There are three main steps in corporate video production: pre-production, production, and post-production.
Pre-Production Stage
The pre-production phase mainly involves planning. At this stage, the production team should develop the concepts, define goals, and arrange the logistics.
This stage encompasses scriptwriting, storyboarding, location scouting, talent casting, and organizing the necessary equipment and tools for the shoot.
Here are some essential steps in the pre-production stage:
Brainstorm Ideas
This step is necessary to identify the message and desired outcomes.
To effectively showcase the company culture, it is essential to establish the company’s mission, vision, and core values.
When creating a testimonial video, focus on highlighting the interview and its impact on the customer.
This step also involves conducting the necessary research and refining the message of the final video cut.
Set the Video Project’s Budget
During pre-production planning, it is essential to establish a clear financial plan to ensure the production’s success.
Having a set budget sets the framework for the next steps and helps you allocate your resources properly.
DIY video production can be more cost-effective and budget-friendly than hiring a professional videographer or a production company offering video production services for brands and businesses.
However, hiring a professional helps avoid overspending and ensures that the project stays within budget.
If your company regularly produces corporate videos, you can also consider creating an in-house team to reduce the cost of each project.
Plan the Shoot
The planning stage includes setting up the logistics needed to ensure everything runs smoothly during the shoot.
It includes scouting locations, getting necessary permits, securing talents, and renting the required equipment for the shoot to avoid unnecessary problems and delays.
Production Stage
This is when the shoot will happen. Hired or in-house videographers capture raw footage, including on-site scenes, product demos, interviews, etc.
At this stage, the production team’s goal is to follow the script and storyboard, ensuring that the visual and audio aspects of the videos are accurately recorded and stored for the post-production stage.
Post-Production Stage
At this stage, the post-production team will proceed with video editing to create a polished and engaging video.
The video editing process involves removing unnecessary parts of the video and audio, adding background music or voiceovers, and performing color correction.
At this stage, the post-production team ensures that the final video is aligned with the brand’s message and has achieved the goals set in the pre-production stage.
The post-production phase also includes the distribution of the final video content.
This includes determining whether to post the video on social media platforms, via email, or on the company website.
For promotional videos aimed at attracting potential employees, you can opt to post them on social media to reach a larger audience and track their performance metrics to determine whether they are effective corporate videos.
Cost of Corporate Video Production
Here is a breakdown of the estimated costs incurred during the whole video production project:
- Equipment: $300 to $2,000 per day
- Location: Free to $2,000 per day
- Crew: $750 to $5,000 and more per working day
- Talents: $500 to $5,000 per day
- Scriptwriter: $500 to $1,500
- Video Editing: $10 to $150 per minute of editing
- Effects and animation: $500 to $20,000 per minute
Factors Affecting Corporate Video Production Cost
Here are some factors that affect the cost of video production:
Freelance Corporate Videographer vs Corporate Video Production Company
The cost of corporate video production varies depending on whether you hire a freelancer, a small production agency that offers corporate video production services, or a large video production company.
During the pre-production phase, the estimated cost ranges from $2,100 to $6,300 for freelancers, from $3,000 to $9,000 for a small video production agency, and from $6,000 to $18,000 for a large video production company.
During the production stage, the estimated cost ranges from $4,500 to $18,000 for freelance videographers, from $15,000 to $45,000 for a small video production agency, and from $ 40,000 to $150,000 for a large video production company.
During post-production, the estimated costs range from $3,000 to $12,500 for freelance videographers, from $12,500 to $37,500 for a small video production agency, and from $30,000 to $100,000 for a large video production agency.
Lastly, the overall estimated cost ranges from $9,600 to $36,800 for freelancers, from $30,500 to $91,500 for a small production agency, and from $76,000 to $268,000 for a large video production agency.
As you can see, outsourcing the video production needs can be costly. Hence, you can hire an in-house video production team if the company always makes corporate videos.
Type of Corporate Video
The type of corporate video also affects the project’s cost.
For example, educational videos typically cost $2,000 – $10,000 per minute.
Instructional videos usually range from $1,500 to $10,000 per minute.
Lastly, training videos cost between $1,000 and $10,000 per minute.
Tips on Choosing the Best Corporate Videographer
Whether you are looking into hiring a freelance videographer or an agency, here are some tips to help you find a corporate videographer for your needs:
Extensive Portfolio
Before choosing a videographer, it’s essential to review their previous work.
This should be your first step to determine if their style aligns with your project. This will give you an idea of whether the videographer can bring your ideas to life.
Excellent Storyteller
A videographer is a master storyteller who conveys messages through visual cues, music, and a combination of both.
Hence, a good videographer should understand how to create and convey messages about your company or brand in the most impactful way.
Experienced Professional
It goes without saying that when hiring a corporate videographer, you should require a certain level of industry experience and expertise in their craft.
With their extensive experience in the industry, they have a better understanding of the challenges you might face during the project.
Creativity
A corporate videographer should have creative insights that can help bring the idea to life.
Creativity plays a crucial role in producing successful corporate videos. Hence, look for a videographer who can bring fresh ideas to your project.
Technical Knowledge
A great corporate videographer should possess a mastery of various technical aspects of video production, including lighting, sound editing, camera work, and video editing.
The videographer or video production company should have the latest tools and equipment, as well as the expertise to bring out the best in your video project.
Differences Between Commercial and Corporate Videography
Although commercial and corporate videography are often used interchangeably, they have distinct differences that set them apart.
Before we talk about their differences, let’s first define what corporate and commercial videos are.
As mentioned above, corporate videos are created to train, educate, and inform employees about specific company policies, practices, and other relevant information.
They are also used to promote the company to attract potential employees by showing the company culture and work environment.
Meanwhile, commercial videos are created to promote a specific product or service.
Unlike corporate videos, whose primary aim is to educate, commercial videos are designed to be both entertaining and persuasive.
For commercial videos, the metric of a successful video is the number of sales.
Commercial videos are used to market products on social media platforms for a global audience, as well as on TV and other advertising platforms.
Now, let’s talk about the differences between commercial and corporate videography:
Purpose
The main goal of commercial videos is to drive sales.
These videos are engaging and persuasive, designed to capture the audience’s attention and encourage them to purchase their goods and avail themselves of the promoted services.
On the other hand, corporate videos are designed to promote the company as a whole and communicate with stakeholders.
Target Audience
Commercial videos, designed to encourage people to purchase products, are targeted at potential customers.
On the other hand, corporate videos are for the stakeholders, current employees, and potential employees.
Corporate videos are mainly used for internal communication and company promotion purposes.
Style
With its goal of capturing the audience’s attention and driving sales, commercial videos are visually enticing and appealing.
These videos usually have upbeat music, striking visuals, and inviting graphics.
On the other hand, corporate videos are straightforward, as they are designed to inform and communicate with stakeholders.
Length
Commercial videos, often shorter than 1 minute, are usually shorter than corporate videos.
Commercial videos are designed to get the message across quickly.
On the other hand, corporate videos, such as training and testimonial videos, can be longer and more in-depth.
Wrapping Up
Corporate videos are a great way to promote a company and communicate with stakeholders and employees.
It is a great way to train new hires, refresh the skills of current employees, and keep the company informed of policy changes and important memos.
Corporate video production can be costly due to the equipment needed, location, talent, crew, scriptwriter, and other expenses.
Hence, you should determine if hiring an in-house team would be a good idea for your company.
If you need to outsource your video editing, look no further! At Vidpros, we are dedicated to helping you create the best corporate video for your company.
If you want to know more about our services, book a free consultation call with us today!
