In today’s social media landscape, real estate professionals utilize real estate videography to enhance their listings and provide more value to potential clients.
A report by the National Association of Realtors and Google shows that five out of six property buyers utilize videos to tour the interior of the house they want to buy.
Moreover, 70 percent use videos to tour the outside of the property, showing the importance of having a video of the property’s layout for the clients.
This data highlights the significance of videos in real estate marketing and the broader real estate industry.
Here, let’s talk about how a videographer in real estate works, the benefits, types of real estate videos, and the cost of hiring a real estate videographer. Let’s start!
Introduction to Real Estate Videography
Videography refers to the art of capturing visual views of properties for use in online tours, drone footage, video walkthroughs, and other similar purposes.
Real estate videography is a crucial aspect of property marketing, providing potential buyers with an immersive experience of a property’s features and layout.
High-quality videography can significantly enhance the appeal of a property, making it more attractive to potential buyers and setting it apart from other listings.
The primary goal of videography is to showcase the various aspects of a property that simple descriptions and photography cannot, including its key features, neighborhood, and surrounding areas.
Thus, it allows potential buyers to imagine themselves in the property due to the high video quality.
Videos bring real estate marketing materials to life and capture the attention of a wider audience.
Hence, real estate videos can be used in various marketing strategies, including social media platforms, websites, and virtual tours.
Benefits of Real Estate Video
Real estate videos provide a unique perspective on a property, enabling potential buyers to envision themselves living in the space.
Video content can be more effective than traditional photography in showcasing a property’s features and layout.
Real estate videography can help increase engagement and interest in a property, leading to more views and potential buyers.
High-quality videography can also build trust with potential buyers, providing them with a more accurate representation of the property.
Real estate videos can effectively showcase a property’s best features, including its location, amenities, and unique selling points.
However, hiring a professional real estate videographer can be costly.
Hence, if you wonder if hiring one is worth it, here are some benefits:
- Effective marketing: The Gitnux Report 2025 showed that real estate videos get 403% more inquiries than listings without videos.
- Improved property presentation: The use of videos can show the property at a new angle, showing its best qualities that pictures cannot do justice to.
- Increase trust and transparency: People are bound to believe your claim if they can see it with their own eyes. The ability to share immersive experiences can increase the trust your potential buyers have in you.
- Cultivate emotional connections: Videos are a powerful form of visual storytelling. Hence, a video showing the viewer the view can allow them to connect with the property.
Types of Real Estate Videography Services
Real estate videography services can include video walkthroughs, aerial footage, and lifestyle videos.
Video packages can vary based on the type of property, its location, and the level of production required.
Some real estate videographers may offer additional services, such as drone shots, sweeping shots, and cinematic shots edited using professional editing software like Adobe Premiere and DaVinci Resolve.
The type of videography service used can depend on the marketing goals and budget of the real estate agent or property owner.
Here are some types of real estate videos:
- Property tours
- Drone footage
- Highlight Reels
- Time-lapse videos
- Virtual staging
- Lifestyle videos
Real estate videography services can be tailored to meet the specific needs of each property and client.
Role of Real Estate Videographer
A real estate videographer is responsible for capturing high-quality video footage of a property and its surroundings.
The videographer must have a good understanding of the property’s key features and how to showcase them in the best possible light.
Real estate videographers must also be skilled in video editing and post-production, using software such as Adobe Premiere Pro to create a polished and engaging final product.
The role of the real estate videographer is to create an immersive and engaging viewing experience that showcases the property’s best features and attracts potential buyers.
Real estate videographers must be able to work effectively with real estate agents and property owners to understand their marketing goals and create a video that meets their needs.
How Much Do Real Estate Videographers Charge?
Real estate videography cost can vary widely, depending on the type of property, its location, and the level of production required.
Real estate videography pricing can range from a few hundred dollars for a basic video walkthrough to several thousand dollars for a high-end production with drone footage and cinematic shots.
The cost of real estate videography is a crucial consideration for real estate agents and property owners, who must balance the need for high-quality video content with their marketing budgets.
The cost of real estate videography can be affected by factors such as the time spent on location, the amount of footage captured, and the level of editing required.
The cost of real estate videography varies based on the property’s size, location, turnaround requirements, and level of competition.
For example, real estate videographers in urban areas usually cost more than those in rural areas.
Experience also affects the cost. Beginners usually charge $300-$500 for basic packages. In contrast, experienced professionals charge between $800 and $2,500 for comprehensive packages.
Photo editing can also impact the cost, as high-quality enhancements make a property listing significantly more appealing to potential buyers.
Here is a breakdown of the typical cost of different types of real estate videos:
Walkthrough Videos
Walkthrough videos refer to virtual tours that buyers can access online.
Basic packages, which include the use of minimal equipment such as a camera and basic video editing, are typically priced between $300 and $500 for properties under 2,000 sq. ft.
In contrast, mid-tier packages, which include a narrative structure, good lighting, and comprehensive music choices, are priced at $500-$800 for properties that are 2,000-3,5000 sq. ft.
Lastly, an additional space package is generally priced $100-$150 per 1,000 sq ft. and applies to basic and mid-tier packages.
Aerial Videos
Drone videos offer a bird’s-eye perspective, providing a comprehensive view of the property from above.
FFA-certified drone operators incur higher costs due to licensing and insurance requirements.
The cost of drone real estate videography can also vary based on weather conditions, which affect scheduling flexibility.
A basic aerial package, which includes property overviews and approach shots, is typically priced between $250 and $400.
An aerial add-on is a package addition that is priced between $150 and $250.
Lastly, a surcharge for filming in restricted areas, which requires special permits, is priced at $100-$200.
Community Videos
Community videos show the lifestyle elements of the property beyond its basic features.
This kind of production requires in-depth planning and multiple days of filming.
A 1-2-minute basic community overview, which includes parks, schools, and shopping areas, is usually provided at $600-$800.
A 2-3-minute standard neighborhood video, which includes landmarks and restaurants, is generally priced at $800-$1,200.
A 3-5-minute premium community video, which includes resident interviews, is generally priced at $1,200-$2,500.
Lastly, a community update video is usually $400-$700.
Now that you know the cost of hiring a real estate videographer, in the next part, let’s talk about the marketing strategies you can implement in your business.
Marketing Strategy for Real Estate
A successful marketing strategy for real estate should encompass a range of tactics, including social media marketing, email marketing, and video marketing.
Real estate videos can effectively showcase a property’s best features and attract potential buyers.
The marketing strategy should be tailored to the specific needs and goals of the real estate agent or property owner.
Real estate videography can be an effective way to differentiate a property from others in the market and attract more views and interest.
A well-planned marketing strategy can help to increase the visibility and appeal of a property, leading to more potential buyers and a faster sale.
Aerial Footage for Real Estate Videography
Aerial footage can be a powerful tool in real estate videography, providing a unique perspective on a property and its surroundings.
Drone footage can be used to capture sweeping shots of a property’s exterior and showcase its location and amenities.
Aerial footage can be particularly effective for large properties or those with extensive grounds.
Real estate videographers must be skilled in using drones and editing aerial footage to create a polished and engaging final product.
Aerial footage can be used to add an extra dimension to a real estate video, making it more engaging and memorable.
Wrapping Up
Video marketing is a crucial aspect of current marketing strategies, particularly in the real estate industry, where people often rely on videos to visualize properties before seeing them in person.
Hence, investing in high-quality videos can have a very positive effect on your business as a real estate professional.
If you want to outsource your video editing needs to a reliable team composed of talented video editors, we are here to help you!
At Vidpros, we are dedicated to lifting the burden of editing off your shoulders so you can focus on creating content.
Book a free consultation call with us today to know more about our services!
