There’s so much hype about “unlimited” products or services that using it as a catchphrase seems to generate a lot of appeal from consumers.
Think about it! Who in the world would refuse, say, something like “unlimited beer” or “unlimited BBQ ribs” for a dollar or two? You bet, we’d be first in line!
We know “unlimited” exists in the consumer market, but what about in the service industry? To be more precise, the video editing service industry, specifically a video editing company that offers unlimited services.
Imagine how much value clients can get out of it. Content creators may start drooling over the idea of creating more video content and flooding their Youtube channels with videos, after all, video editing is “unlimited”, right?
Well, not exactly! Here’s why we think it looks more like a deceptive marketing ploy.
Why “unlimited video editing” is not realistic
Let’s face it, video editing is a complex, technical and very time-consuming process, which somehow contradicts the offering of these services to customers such as a Youtube video maker or video marketer.
Let’s try and put this into proper perspective. The time element in video editing is crucial.
For instance, a video editor works for 8 hours a day for 5 days a week and is commissioned by the agency on editing projects with a turn-around time of 24 to 48 hours from receipt of the source video file.
Based on industry estimates, an editor is usually assigned around 5 to 7 projects at any given time, but let’s go try the bare minimum of 5 client projects with a next-business-day (24-hour) turnaround.
Since editors clock in 8 hours on a regular work day and divide it by 5, the editor would roughly be spending just a little more than half an hour per project.
Quality of output
With less than an hour to spend editing videos for 5 clients, how does a client expect to achieve good quality video output?
Consider this, many professional video editors measure editing time based on several key factors and guess what, the video editing process is not as easy as it looks.
A ballpark figure for a full-scale professional quality source-to-editing ratio is 10:1 (10 hours of editing for every hour of footage). The working times may vary depending on a number of factors such as recording equipment used, the number of takes, length of takes between transitions, inserts, cut-aways, jump-cuts, etc.
The editing ratio for a 2 to 5-minute marketing video may range from 5:1 to 25:1.
Based on those figures alone, it would seem impossible to produce video content in such a short span of time, say in 30 minutes.
Have you heard of fractional video editing services? Sounds new?
Not really, in fact, this is a practical yet revolutionary approach to video editing services that can give “unlimited video editing” a run for its money.
Try searching Google using the keywords “fractional video editing” and what do you get? The first thing you see is Vidpros.
Vidpros offers fractional video editing service that specializes in affordable yet high-quality, video production and post-production services.
Services offered also include video editing, color correction, and more.
The company was founded in May 2020 by founder Michael Holmes.
What makes the Vidpros services stand out?
Clients can get started with Vidpros by signing up on their website and upon purchase of a video editing service package, Vidpros will contact each client directly to discuss the video project, acquire detailed client specifications and get onboarded to the system.
Mind you, the system is not automated, rather, they work with each of their customers on a one-on-one basis.
And don’t forget, Vidpros strictly adheres to a 1:4 editor-to-client ratio, which gives each client no less than two hours of dedicated time to work on one client project per day.
Fractional Video Editing versus Unlimited Video Editing
With the “unlimited” model, clients may have limited or even much lower editing time allocation when a company needs to squeeze in a high number of clients per editor which can affect turnaround times and end up having bad quality videos due to time pressure.
With the Vidpros fractional editing model, editors are assigned no more than 4 clients which is equivalent to a minimum of 2 hours per day. This working model ensures the company maintains high-quality standards in meeting the editing output requirements of clients.
Impressive turnaround time
The VidPros team offers a 24-hour turnaround on video edits from a fractional video editor, you can be sure that with the fractional editing service model, you are assured of superb quality video output.
So, you might be out in the market looking for video editing services and Vidpros is your honest-to-goodness choice for great quality and amazing video content output.
Try Vidpros today, you surely won’t regret it.
Avail of our fractional video editing service today. Sign up for a free consultation
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