Since the emergence of social media platforms, the amount of online video content watched by an average user has increased.
Video marketing refers to te deliberate use of video material to advertise a company, item, or service. Video marketing mostly depends on shareable, dynamic content that can be shared on platforms like LinkedIn, Instagram, TikTok, and YouTube. You can create videos, such as product presentations, live streaming, testimonials, explainer videos, and interactive experiences.
Video marketing has emerged as a crucial element of contemporary digital strategies. As internet bandwidths rise and social media platforms prioritize video content, video marketing provides an engaging means of standing out in crowded marketplaces.
In the rise of video marketing in recent years, we compiled the 10 latest video marketing trends to look out for in 2025. Let’s dive in!
Growth Drivers of Video Marketing in 2025
Trends in video marketing are changing how we interact with and consume information. Video marketing has emerged as the foundation of digital marketing, fostering remarkable engagement, boosting conversions, and fostering close bonds between audiences and brands.
Video marketing is expected to rise significantly in 2025 due to several essential variables, such as:
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Increased smartphone users and improved Internet accessibility worldwide: The digital audience has grown due to the widespread use of smartphones and improved Internet access. Hence, more customers can interact with video content, creating a favorable atmosphere for video marketing.
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Developments in machine learning and AI: AI is vital to video marketing because it helps with content development, customization, and delivery. Social media platforms use AI to provide features that enhance the user experience.
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Growing need for customized content: Customers are drawn to information that allows engagement and speaks to their interests. Video is a vital tool for marketing as 93% of marketers agree that short-form videos, designed to the viewer’s 8-second attention span, help draw in new clients.
Key Video Marketing Trends for 2025
Here are the top video marketing trends to look out for in 2025:
AI-generated Video Content
Video production is about to undergo a revolution thanks to AI-generated content, which will enable video marketers to create high-quality, customized videos on a large scale. AI shortens production times while producing unique and captivating content through automatic editing and customized scripts.
While AI-powered image generators such as DALL-E and Midjourney have undoubtedly left their mark, the video industry is already seeing the effects of this technology.
Although it should come as no surprise that this is the most popular trend in video content marketing, AI is certainly not for everyone. While some individuals primarily rely on AI, others are entirely opposed to it.
Short-form Video Content
A major trend in video marketing in 2025 is short-form, vertical videos. Short-form videos, first made famous by Vine in 2012 and currently widely used by YouTube, Instagram, and TikTok, have swiftly emerged as one of the most significant B2C and B2B video marketing trends to date.
Online video viewers have limited attention spans. Hence, brands looking to engage with younger, time-constrained customers turn to these brief bursts of content because they are so good at capturing and holding attention.
The goal of short-form video production is to make every second matter. A video must have an attention-grabbing hook that conveys a clear message and fits nicely with popular sounds.
Since marketers only have three seconds to capture a user’s interest, the shorter the video, the better—as long as you can convey all the information you need to. The quicker they assimilate knowledge and proceed, the better.
Multi-platform Video Marketing
Knowing where your audience is and developing a multi-platform distribution strategy is crucial if you want to use several platforms simultaneously.
This tactic can be challenging because video marketing requires different approaches depending on the platform. However, repurposing content for all platforms is a smart idea. For example, when you make a TikTok, you can also share it on Instagram Reels to boost engagement.
However, not all platforms offer the same value. To maximize this video strategy, follow these three easy steps:
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Determine which platform or platforms generate the highest engagement from your target demographic. For this phase, you can post identical content across several platforms and then track user engagement.
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Produce content according to a regular schedule over a certain time frame. This period varies greatly depending on the platform. One month of consistency is an excellent place to start if you want to get a good feel.
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Make sure the video is prepared according to the platform’s specifications and your target audience’s preferences.
User-generated Video Content
Although it isn’t a new trend, user-generated content (UGC) is undoubtedly becoming increasingly popular in video marketing.
UGC enhances credibility and gives your brand a more authentic vibe. Customers who post their movies foster a feeling of community and demonstrate to others how much actual people like your goods.
Almost any company may benefit from UGC by asking customers to discuss their brand on camera, which can then be shared on social media platforms.
Shoppable Videos
Shoppable videos are revolutionizing online shopping. Brands may easily move viewers from watching to purchasing by including clickable components in the video, such as product tags or purchase buttons.
For example, you can post a review of a product and then include a TikTok shop link of the product on the video to encourage viewers to make a purchase.
This video marketing trend essentially eliminates all barriers to instant transactions, feeding the compulsive consumer in all of us. It’s straightforward, visually appealing, and among the top brand video marketing strategies for physical products.
Low-budget Videos
Creating low-budget videos is not frowned upon in video marketing. Every video doesn’t have to be an Oscar winner. Small businesses and startup companies may not be able to buy a camera, hire a video editor, and visit far-flung locations.
Instead, one of the most popular video content marketing trends right now is using a smartphone, shooting in the workplace, and then editing the video straight on Instagram or TikTok. It adds authenticity to the content, which is essential for platforms like TikTok.
The typical customer responds well to a straightforward video with simple subtitles and a brief yet amusing message.
Live Streams and Virtual Events
In today’s geographically dispersed yet technologically linked society, people may feel excluded from events occurring in locations too distant for them to visit. Virtual events and live streaming are huge trends in video marketing because they bridge the emotional and physical gap.
Brands may engage and communicate in real-time in an uncensored setting with live videos. The following events are samples of what you may stream:
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A much-anticipated product release
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Behind-the-scenes glimpses
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Questions and answers derived from social media
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Announcements of giveaways
With its dynamic approach to real-time audience engagement, live streaming is sweeping the digital landscape.
Video SEO
If you want more people to see your videos, they must be easy to locate on search engines. This is where video SEO comes into play.
Start by utilizing keywords that correspond with the search terms used by your audience in your titles, descriptions, and tags. This raises your video’s ranking in search results. Search engines can better comprehend and show your videos if you include them in a video sitemap.
Use the following strategy and tailor them for particular platforms:
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Use captivating thumbnails and include keywords in your YouTube tags.
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To attract a broader audience on Instagram, you must concentrate on creating interesting captions and utilizing the appropriate hashtags.
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Use hashtags, popular sounds, and caption keywords on TikTok to appear on users’ For You Pages.
Personalized Video
Personalization is the secret to building deep connections with audiences. By analyzing user data using AI-driven customization and AI technologies, video content that aligns with each user’s preferences and habits can be delivered.
54% of viewers prefer videos with material that is specific to their interests. This is not a demand to create a video specifically for each user; instead, it is a call to consider where each user is in the purchasing process and make a video accordingly.
For example, a brief video explaining how to use the top three services according to their subscription or a step-by-step tutorial on how to create their account can serve as an example. Additionally, you can alter text, images, or calls to action on your videos depending on the demographics of the audience.
AR/VR Content
New technologies such as virtual reality (VR) and augmented reality (AR) are revolutionizing video marketing. By making information more immersive, actionable, and engaging, these tools are revolutionizing the way companies engage with their consumers.
VR has advanced significantly in recent years, and some video marketing efforts are now utilizing it. Since the necessary technology and equipment are still relatively new, this trend is far from being wholly employed, but it is rapidly gaining pace.
Video becomes much more interactive with AR and VR. AR is perfect for digitally checking out items like furniture or makeup since it enables users to superimpose digital features onto their actual surroundings. Meanwhile, VR is ideal for interactive experiences such as training sessions, games, and virtual tours.
The Bottomline
Trends such as short-form content, live streaming, AI-powered customization, and cutting-edge technology like AR, VR, and shoppable videos are driving the rapid evolution of video marketing.
Understanding your audience, producing highly targeted content, and attempting to use video are key to these video marketing trends.
If you want to start adding video marketing to your marketing strategy, we are here to help you edit videos for your brand or business. We at Vidpros are dedicated to lifting the burden of editing so you can focus on creating content. Book a free consultation call with us today!
