If you want to break into the fitness industry or expand your existing portfolio, franchising with an established brand could be your ticket to success. The fitness franchise industry is booming, reaching $257 billion in 2024 and growing at an impressive 5.6% annually. With projections showing the industry hitting $202.78 billion by 2030, now might be the perfect time to jump in.
We’ll introduce you to the top players in the fitness franchise game, providing insights into what makes each brand unique and how it is positioned for success in today’s market.
What’s driving the fitness industry forward?
Before we dive into specific franchises, let’s look at what’s fueling this remarkable growth.
Digital fitness is exploding, expected to reach $59.23 billion by 2027. Fitness centers, offering a range of services from group exercise programs to specialized workouts, are a significant contributor to this growth.
Video content has become the secret weapon in modern fitness marketing. It’s not just about showing off equipment anymore; it’s about creating genuine connections between trainers and potential clients, showcasing expertise in action, and building trust before someone ever steps into a gym.
11 Top Fitness Franchises to Watch
1. Gracie Barra: Jiu Jitsu For Everyone®
Here’s something cool about Gracie Barra, one of Vidpros’ valued clients: from its beginnings in Rio de Janeiro in 1986, this Brazilian Jiu-Jitsu organization has grown into a global giant with over 800 schools across six continents and 50+ countries. Their 14% year-over-year growth rate is far higher than the industry average of 5%, and their 3-year failure rate of 5% is testimony to their success.
Their success goes beyond the numbers. With over 200,000 members worldwide and 256 locations in the US, Gracie Barra has built its reputation on instructor certification and its “Jiu-Jitsu for Everyone” philosophy. From Little Champions programs for kids to self-defense seminars, they have a complete martial arts community.
As a Vidpros client, Gracie Barra’s content needs reflect their dynamic approach to Jiu-Jitsu. They typically request highlight reels with precise technical movements and event coverage with special attention to high-intensity moments, audience reactions, and ceremonies. They have specific logos for different types of content, and their music selection, whether provided or chosen by editors, is typically high-energy and sports-oriented. Their attention to detail in content creation mirrors their commitment to excellence, safety, and personal transformation through BJJ.
2. Anytime Fitness: The global powerhouse
Anytime Fitness has built an empire as one of the leading gym franchises with over 5,000 locations worldwide, including 2,300 in the United States. Their 4.2 million members(which is still growing) enjoy 24/7 access to facilities, generating $1.45 billion in revenue.
What’s particularly impressive? Nearly 60% of their franchise owners run multiple locations, proof of the business model’s success.
What sets them apart is their global access model. Members can work out at any location worldwide, making it perfect for frequent travelers or digital nomads. They’ve also partnered with Evolt for body composition analysis, adding a high-tech edge.
3. Planet Fitness: The judgment-free zone
Planet Fitness has mastered the art of inclusive fitness, boasting 19.7 million members across 2,722 clubs. While Planet Fitness focuses on inclusivity, Gold’s Gym is renowned for its strength training and bodybuilding facilities. Their “Judgement Free Zone“ isn’t just a catchy slogan, it revolutionized how people think about gym culture.
With a 5.0% increase in system-wide same-club sales and 150 new clubs added recently, they’re doing something right. Their $15 monthly membership and beginner-friendly atmosphere have struck a chord with people who might feel intimidated by traditional gyms. The recent addition of plate-loaded equipment shows they’re evolving while staying true to their accessible roots.
4. Orangetheory Fitness: Science-backed sweat sessions
Here’s something interesting: when Orangetheory merged with Self Esteem Brands in April 2024 to form Purpose Brands, they were already a powerhouse with over 1,500 studios across 50 US states and 24 countries. But what catches attention is their signature approach to fitness, hour-long sessions that combine treadmill work, rowing, and weight training, all guided by heart rate-based zones. Orangetheory Fitness stands out among profitable fitness franchises due to its science-backed approach and high member engagement.
Want proof it works? Their 2024 Transformation Challenge saw over 142,000 members participating, a 6.26% jump from the previous year. People aren’t just showing up; they’re getting results and telling their friends about it.
What makes them unique? Their “splat points” system gamifies workouts, keeping members coming back for more. Plus, their OTconnect technology and InBody scans give members the data they crave to track their progress.
5. Snap Fitness: The 24/7 convenience king
If you think the traditional gym model is dead, Snap Fitness would like your opinion. With over 1,000 locations globally, they’re proving that round-the-clock access and innovative technology make a winning combination. In just the first half of 2024, they opened 20 new locations and signed 43 franchise agreements. Not too shabby. Snap Fitness’s growth is a testament to the expanding fitness franchise industry.
Their secret sauce? A complete brand refresh in 2021 that modernized their entire approach.
We’re discussing updated gym layouts, a comprehensive Snap App for on-demand workouts, and innovative recovery zones with infrared saunas and CryoLounge chairs. With an average annual revenue of $187,000 per gym and membership numbers exceeding pre-COVID levels by 18%, they’re clearly onto something.
6. F45 Training: Function meets intensity
Have you ever wondered what happens when you combine functional training with high-intensity workouts? F45 Training has your answer. Since 2013, they’ve expanded to 65 countries with a unique approach: 45-minute group workouts powered by a massive database of over 8,000 functional training movements. F45 Training’s innovative approach has made it one of the most profitable fitness franchises in the market.
Here’s where it gets interesting: they’ve partnered with Samsung to bring F45 Training workouts directly to 2024 Samsung TVs through Samsung Daily+. Talk about meeting members where they are! This hybrid approach, combining in-studio experiences with at-home options shows they’re thinking ahead about how people want to work out.
7. Crunch Fitness: Where fitness meets fun
Remember when gyms were serious, sometimes intimidating places? Crunch Fitness has redefined gym franchises by combining fitness with entertainment, and guess what? It worked. They’ve landed the top spot in the fitness category of the 2025 Entrepreneur Franchise 500® (sitting pretty at #32 overall) and built a community of three million members.
Their target demographic? About 60% of members are between 18 and 34 and love the high-value, low-price model. With individual franchises averaging $3,236,000 in annual revenue across 500 global locations, they’re proving that making fitness fun can be seriously profitable.
8. 9Round: Kick your way to fitness
Have you ever wished you could get a kickboxing workout without waiting for a class to start? 9Round cracked that code with their innovative “every three minutes” class start times. Founded by former kickboxing champion Shannon Hudson in 2008, they’ve turned 30-minute kickboxing-themed circuit training into a phenomenon. 9Round’s innovative approach sets it apart from traditional fitness centers.
The numbers tell the story: with an average annual franchise revenue of $144,000 and modest space requirements of just 1,500-1,800 square feet, they’re proving that you don’t need a massive facility to impact the fitness world significantly.
9. Pure Barre: Raising the bar in boutique fitness
As the world’s largest barre chain, Pure Barre has combined the grace of ballet with the precision of pilates to create something special. With franchised studios generating an average annual revenue of $321,000 and over 350 locations across North America, they’ve shown that specialized fitness concepts can thrive. Pure Barre’s unique concept has made it one of the most profitable fitness franchises in the boutique fitness market.
Their social media game? On point. Check out their viral “I Survived Pure Barre“ and “I planked the full 90 seconds” campaigns. They’ve mastered the art of turning challenging workouts into shareable achievements.
10. The Camp Transformation: Community first, fitness second
The Camp Transformation Center has figured out something crucial: people stick with fitness when they feel part of something bigger. Their nationwide presence across the US and Mexico isn’t just about workouts, it’s about creating a community where fitness feels more like hanging out with friends who inspire you to improve. The Camp Transformation Center stands out among fitness centers for its strong community focus.
Their signature 6-Week Challenge has become a gateway for many into a sustainable fitness journey, while their 21-Day Program helps beginners find their footing. Add in their Elite Strength Training and 42-day Peak Physique Program, and you’ve got a comprehensive approach that meets members wherever they are in their fitness journey.
11. Burn Boot Camp: From parking lot to powerhouse
Whether you’re looking for a gym or fitness franchise, Burn Boot Camp offers a unique and inspiring success story. Here’s an inspiring story: what started as parking lot workouts in 2012 has evolved into a 400+ location success story. Founded by Devan and Morgan Kline, Burn Boot Camp proves that with the right concept and execution, you can go from grassroots to greatness.
With an average annual revenue of $494,000 per studio, they’re not just transforming bodies, they’re changing the industry. Their 45-minute workouts, nutritional guidance, and complimentary childcare show they understand their target market needs. And with women making up 53% of their 375-person workforce, they’re walking the talk regarding representation in fitness leadership.
Choosing the Right Franchise
Choosing the right fitness franchise is a critical decision that requires careful consideration of several factors. Start by defining your goals and budget. What type of fitness program are you passionate about? Who is your target market? Understanding your preferences and financial situation will help narrow down your options.
Research different fitness franchises to evaluate their business models, support systems, and growth potential. Look for franchises that align with your goals and offer a proven business model. Consider the level of support provided by the franchisor, including training, marketing, and operational guidance.
It’s also essential to connect with current franchise owners to gain insights into their experiences. They can provide valuable information about the day-to-day operations, challenges, and successes of running a franchise. Working with a franchise consultant can help you navigate the selection process and find the right fit for your market.
By carefully evaluating these factors, you can choose a fitness franchise that aligns with your goals, budget, and target market, setting the stage for a successful venture in the fitness industry.
Considering Your Goals and Budget
When selecting a fitness franchise, it’s crucial to consider your personal goals and financial situation. Determine what type of fitness program you want to offer and who your target market is. Are you interested in a high-intensity interval training (HIIT) franchise like F45 Training, or do you prefer a more inclusive, community-focused gym like Planet Fitness?
Next, assess your budget and financial readiness. Consider the initial franchise fee, ongoing royalties, and other financial commitments. Ensure you have the necessary capital and meet the franchisor’s financial criteria.
Evaluate the franchisor’s support system to see if it aligns with your business goals. A strong support system can provide the training, marketing, and operational guidance needed to succeed.
By carefully considering your goals and budget, you can make an informed decision and choose a fitness franchise that aligns with your vision and financial capabilities.
How to succeed in fitness content creation
If you’re ready to create fitness content, you’ll need more than a camera and some workout gear. Let’s break down the essential elements to help you create content that stands out and keeps your audience coming back for more.
Technical essentials
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Location permissions: Before hitting record, ensure you’ve got the green light to film. This means getting permission from gym owners, property managers, or relevant authorities. Nothing kills momentum faster than having to take down content because you didn’t secure the correct permissions. Pro tip: Keep a digital folder with all your location agreements. You’ll thank yourself later.
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Equipment selection: Here’s the good news: you don’t need to break the bank on equipment immediately. When starting, your smartphone can be your MVP (Most Valuable Producer). Focus on:
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Stabilization. An essential tripod can transform shaky footage into professional-looking content.
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Sound quality. Even a modest Lavalier microphone can dramatically improve your audio.
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Essential editing software. Start with user-friendly apps and upgrade as your skills grow.
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Lighting mastery: Good lighting can make or break your content. Consider:
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Natural light. Position yourself near windows during daylight hours.
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Basic lighting kit. A ring light and two softboxes can create professional-looking results.
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Consistent setup. Document your lighting arrangements for reproducible quality.
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Audio excellence: Even the most impressive workout demonstration falls flat with poor audio. Focus on:
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Clean audio capture. Use external microphones whenever possible.
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Background noise control. Scout locations for quiet times.
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Consistent audio levels. Learn basic sound mixing to maintain professional quality.
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Content that converts
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Follow-along workout videos. These are your bread and butter in fitness content. Make them work by:
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Breaking down movements before starting.
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Offering modifications for different fitness levels.
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Including clear timing cues and countdowns.
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Adding on-screen text for key instructions.
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Technique demonstrations. Form is everything in fitness. Create valuable content by:
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Showing movements from multiple angles.
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Highlighting common mistakes and how to fix them.
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Explaining the “why” behind proper form.
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Using slow-motion replays for complex movements.
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Quick, high-intensity sessions. Perfect for today’s time-crunched audience. Make them effective with:
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Clear structure and timing.
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Minimal equipment requirements.
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Maximum impact in minimal time.
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Easy-to-follow progressions.
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Success stories and transformations. People love seeing actual results. Share them effectively by:
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Getting proper permission and releases.
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Including both physical and mental transformation aspects.
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Sharing specific, actionable tips that worked.
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Following up with progress updates.
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Behind-the-scenes content. Give your audience that insider feel with:
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Day-in-the-life content.
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Gym setup and preparation.
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Personal training sessions in action.
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Community events and celebrations.
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Pro Tips for Content Creation
Remember these key points as you develop your content:
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Consistency beats perfection. Regular content on a schedule builds audience trust.
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Engage with comments. Build community by responding to questions and feedback.
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Track your metrics. Use analytics to understand what content resonates most.
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Stay authentic. Share both successes and challenges to maintain relatability. Partnering with professional video editing services like Vidpros can provide creators more time to focus on authentic storytelling and professional development while ensuring technical quality in their content.
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Keep learning. The fitness and content creation worlds evolve constantly, and stay current with both.
Capping off
The fitness industry is changing faster than ever with virtual reality workouts and mental wellness programs. Whether you’re looking to own a franchise or create content in the fitness space, you need to understand these trends and how successful brands are adapting.
At Vidpros, we know how important high-quality video content is to growing your fitness business. Our professional video editing service helps fitness entrepreneurs and franchises create content that connects with their audience and gets results.
Ready to take the next step? Research thoroughly, connect with current franchise owners, and work with a franchise consultant to find the right fit for you and your market. When you’re ready to level up your fitness content, book a call with our team at Vidpros to see how we can bring your vision to life.
The best time to get into the fitness industry was yesterday. The second best time? Today.
