So let me tell you what’s so cool about gen.video in today’s creator economy.
At its heart, gen.video is a tech-powered influencer marketing agency that’s doing things differently. Think of it as your all-in-one solution for turning social content into actual sales—they’re basically bridging the gap between cool content and commerce that so many brands struggle with. They create content that develops engaging and immersive customer experiences across various platforms and retailers.
Recently, they acquired Bounty, a UGC automation platform. This was a big move. They’re serious about scaling up their creator matchmaking game. If you’ve ever managed an influencer campaign manually, you’ll know why this matters.
The numbers are impressive, too.
Their campaigns have reached 681 million people (yes, million!) and 15 million shopping sessions. That’s not just vanity metrics—people are engaging with and buying products through their platform. Their video content alone has engaged 681 million people, showcasing the effectiveness and popularity of video as a medium for audience engagement.
What sets them apart is their laser focus on connecting creative content directly to commerce. I’ve seen plenty of agencies that focus on getting content out there, but gen.video takes it a step further by making sure content drives sales. They have relationships with big retailers like Amazon and Walmart, so they can track exactly how those cute TikTok videos translate into actual purchases.
Their new platform, partnrUP, is where all this happens. It’s where brands and creators come together, and everything from content creation to performance tracking is managed in one place.
With AI in the mix, they’re making sure all this content isn’t just creative but converts.
If you want to turn your influencer marketing into a real revenue driver, gen.video seems to have built the infrastructure to do that. And with those big numbers, they’ve got the track record to back it up.
What is gen.video?
What happens when you combine influencer marketing, content management, and e-commerce into one platform? gen.video has done that, and I’ve got to say, it’s pretty cool.
The Core Package
Let me break down what gen.video is – imagine having a command center for all your influencer marketing needs but with some severe e-commerce muscle behind it. Here’s what’s under the bonnet:
Influencer Marketing Powerhouse
Their platform partnrUP is your mission control for everything influencer-related. We’re talking:
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Managing multiple creator relationships at once.
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Tracking project timelines and deliverables.
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Handling contracts and payments.
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Streamlining content approvals.
Smart Video Content Management
It’s not just another place to dump your content. Their system lets you:
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Store all your influencer and UGC content in one place.
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Search content using AI-powered prompts (excellent!) to transform written content into engaging videos.
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Track usage rights automatically.
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Share assets with your team or stakeholders.
Shoppable Media Magic
It is where it gets cool. They’ve built some clever features to enhance the digital shelf at key retailers and turn content into sales:
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Direct links to product pages.
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Cart integration (items go straight into shopping baskets).
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Multi-retailer landing pages.
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Creator storefronts for product showcases.
E-commerce Integration That Works
The platform plays nice with extensive retail; they offer:
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Integration with Amazon, Walmart, Target and others.
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Real-time inventory monitoring.
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Sales conversion tracking.
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Performance analytics across different retail channels
What’s different?
What I like most about gen.video is how they’ve connected all this. Instead of just being another influencer platform or content management system, they’ve created something that tracks the journey from social post to shopping cart. This provides valuable insights into customer engagement and shopping behaviors, which is pretty valuable if you want to prove ROI on your influencer campaigns.
They just acquired Bounty, so it’s now even easier for brands to automate their UGC content creation—which is becoming increasingly important in social commerce. Think of gen.video as your all-in-one mission control for influencer marketing focused on driving sales, not just views. It’s for brands who are serious about turning their social content into actual revenue.
gen.video is for whom?
Let me cut through the noise and tell you who will get the most value from gen.video. While they say they’re for everyone, I’ve spotted some clear winners in their target market.
Enterprise Brands
If you’re running extensive campaigns across multiple channels, you’ll love this. Think of various influencer campaigns, complex workflows, and serious analytics needs. Influencers play a crucial role in enhancing brand visibility and driving consumer trust, making your marketing strategies more effective and improving sales conversion rates. The platform shines when you’re at scale.
E-commerce Players
It is where gen.video flexes its muscles. If you’re selling on Amazon, Walmart, and other big retailers, their retail integration and shoppable media features will make your life much easier.
Marketing Agencies
Do you manage multiple client campaigns? The platform has white-label options, collaborative tools, and performance tracking per client. It’s like having a command center for all your influencer campaigns.
The Reality Check
Here’s the thing—while small businesses can use gen.video (especially with their new Bounty integration for UGC), it might be more than you need if you’re just dipping your toes into influencer marketing.
The sweet spot? I’d say it’s mid to large-sized e-commerce brands and agencies who:
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Manage multiple campaigns.
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Want to track real sales impact.
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Are ready to scale their influencer marketing.
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Need detailed performance analytics.
In short, if you’re serious about turning social content into sales and need the infrastructure to scale, gen.video could be your new best friend. But if you’re just looking to run occasional influencer campaigns, you might want to start with something simpler.
gen.video Key Features
Say goodbye to spreadsheets and hello to creator collaboration. partnrUP is a platform that has everything you need to supercharge your influencer campaigns.
You’ll find an AI-powered command center at your fingertips to simplify managing creators. Launch campaigns, track performance, and scale your success with tools that work for you:
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Simplify your workflow with customizable project views and automated creator management. Track everything from initial pitches to final content delivery in one place.
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Give feedback that gets results. Drop pins on exact video frames, consolidate comments for creators, and keep approvals moving with explicit status tracking.
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With their AI-powered media library, you can find the perfect content in an instant. With smart prompts that know what you need, you can search your entire influencer and UGC content collection.
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Make data-driven decisions with full-funnel analytics. Track every metric: location-based shopping patterns, creator performance rankings, and actual sales impact.
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Scale your affiliate programs easily with automated commission tracking and payouts. Integrate with major platforms, including Amazon’s Influencer Program.
The best part? It works together seamlessly—no more switching between tools or losing track of essential details. partnrUP brings enterprise-level creator marketing to your fingertips with the simplicity you need to move fast and get results.
Influencer Campaign Management
gen.video delivers end-to-end influencer marketing solutions that turn brand storytelling into measurable results. Their approach includes:
Creator Discovery & Strategy
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Matching with vetted creators from micro to celebrity tier.
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Channel-specific planning based on audience dynamics and platform trends.
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Creator involvement in storytelling from the start for maximum authenticity.
Campaign
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Integrated with broader marketing initiatives.
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Data-driven content creation for conversion.
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Multi-channel amplification across social, retail, OTT, and in-store.
Performance
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Real-time campaign monitoring and optimization.
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Paid media boost for top-performing content.
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Analytics-driven insights for continuous improvement.
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Optimizing media investments to enhance marketing strategies and influencer campaigns, leveraging data to generate high conversion rates and valuable shopper insights across multiple retail platforms.
gen.video manages the whole process from creator selection to final reporting so brands can achieve their marketing goals while retaining full creative control. Their tried-and-tested process has helped leading brands increase engagement and conversions and build long-term creator relationships at scale.
E-commerce
gen.video connects creator content to retail performance with their e-commerce integrations, transforming content through video creation for improved engagement and workflow:
Retail Distribution & Tracking
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Direct syndication to major retailers (Amazon, Walmart, Target, Best Buy).
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Full funnel analytics from click to purchase.
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Real-time performance monitoring across all retail channels.
Smart Shopping Features
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Automated inventory monitoring and traffic redistribution.
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Multi-product cart integration for Walmart and Amazon.
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Location and demographic shopping insights.
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Bundle creation.
Amazon Specific Optimization
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UGC on product pages.
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Prime Day campaign support.
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Amazon Influencer Program integration.
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Social proof content placement.
The integrated approach means brands get the most out of creator content while driving conversions across all retail touchpoints. gen.video helps brands maintain sales performance through automated monitoring and optimization, even during inventory fluctuations or high-traffic shopping events.
Platform
gen.video’s platform combines AI with simplicity.
AI Intelligence
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Brilliant content discovery and categorization.
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Automated Insights.
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Real-time trend analysis.
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Predictive campaign optimization.
Content Suite
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Central Media Asset Library.
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Rights management automation.
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Quick content search.
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Multi-format content organization.
Performance Analytics with Valuable Insights
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Full funnel conversion tracking.
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Cross-channel performance metrics.
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Creator ROI.
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Shopping behavior analysis.
The platform uses the latest technology to simplify complex creator campaigns and deliver results. The integrated architecture means brands can manage, measure, and optimize their creator marketing from one dashboard.
User Experience
gen.video’s partnrUP platform has an intuitive, productivity-focused interface:
Smart Collaboration
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Mobile workflow management.
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Real-time team communication.
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Instant feedback tools.
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Customizable approval process.
Asset Control Centre
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Drag and drop media organization.
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Quick search.
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Multi-format content.
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Batch upload.
Rights Management
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Automated usage tracking.
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Contract integration.
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Expiration monitoring.
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Permission controls.
The platform is simple without losing power, so teams can manage complex creator campaigns from any device. The user-focused design means collaboration is seamless while keeping content rights in check.
Integrations
gen.video connects your creator campaigns across all the key platforms:
Retail Partners
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Amazon, Walmart, Target, Best Buy integration.
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Real-time inventory sync.
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Cross-retailer performance tracking.
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Automated content syndication.
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Be cautious of potential issues with the website, as some users have reported dissatisfaction with subscription services, including being charged despite canceling their accounts and inadequate customer support.
Marketing Networks
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Major affiliate network compatibility.
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Commission automation.
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Ambassador program tools.
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Performance tracking.
Platform Connections
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Social media API integration.
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E-commerce storefront sync.
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Shopping cart functionality.
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Content distribution automation.
The platform has all the connections to keep data flowing and campaigns managed across retail, social, and marketing channels, with no silos and maximum campaign performance.
gen.video Pricing
gen.video has a custom pricing model tailored to each client, so get in touch to request a quote. This means they can work with both enterprise brands and small businesses, so their solutions fit the scale and needs of each brand. The pricing is flexible and adjusts to the brand’s marketing needs and scale.
Pros and Cons
gen.video is a double-edged sword in the influencer marketing space. The platform is excellent with its complete solution, powerful retail integrations with big players like Amazon and Walmart, and advanced analytics that track performance from post to purchase.
The AI and the team show strong technical capability and industry expertise. The recent Bounty acquisition adds to its UGC automation capabilities.
However, enterprise-level complexity might be overwhelming for smaller businesses. No transparent pricing means uncertainty for potential clients, and limited public reviews mean no way to verify real-world performance.
With an expected learning curve and these factors in mind, we recommend you think twice before adopting, especially if you have simple influencer marketing needs.
Use Cases
gen.video has different versions of the platform for different business segments with different needs. The platform can run complex influencer campaigns with multi-channel distribution for enterprise brands, full retail syndication across major platforms, and advanced performance tracking.
Large brands can manage extensive creator networks and measure ROI across multiple retail channels.
gen.video has streamlined solutions for small businesses focused on the essentials: UGC content creation, creator discovery tools, simple campaign management, and social commerce integration.
However, these core features are only a tiny part of the entire platform, so small businesses might be paying for more than they need.
gen.video alternatives
gen.video competes with other notable platforms in the influencer marketing space. Here are some of its direct competitors:
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Creator.co. This platform connects brands with creators for influencer marketing campaigns and offers tools for campaign management, analysis, and content collaboration.
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Influencer.com. A complete influencer marketing platform with solutions for campaign management, creator discovery, and performance tracking to help brands reach their target audience.
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AspireIQ. AspireIQ builds relationships between brands and creators and has features for influencer partnerships, content creation, and community engagement.
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Upfluence. This platform is an all-in-one influencer marketing solution with influencer discovery, campaign management, and analytics tools so brands can simplify their marketing.
These alternatives have different features and capabilities for other parts of influencer marketing, so brands have options depending on their needs and goals.
Platform Differentiators
gen.video stands out in influencer marketing with its retail integration strategy and connects with big retailers like Amazon and Walmart for direct performance measurement.
The AI features help with content discovery and management, and the end-to-end platform architecture simplifies the creator marketing process. The performance tracking is powerful. It provides detailed analytics from post engagement to purchase conversion so brands can get concrete ROI for their influencer spend. Additionally, the effectiveness and reliability of video gen in providing swift and reliable assistance have been highly praised by users, further enhancing the platform’s strong reputation.
Final Verdict: gen.video your next move?
Let me get to the point—I’m giving the gen.video 4.5/5. Here’s the real talk about who should (and shouldn’t) get on board.
You’ll love this platform if you’re a more extensive operation with e-commerce ambitions. I particularly like how it works for:
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Enterprise brands with multiple campaigns and creators.
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E-commerce players selling on Amazon, Walmart, and other big retailers.
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Marketing teams that are data and ROI obsessed.
gen.video is powerful, but it’s not for everyone. I’d recommend looking elsewhere if you’re:
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A small business with a limited budget.
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You just need a one-off influencer campaign.
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Looking for fundamental influencer discovery without all the bells and whistles.
Why That 4.5 Rating?
What won me over is their powerful tech infrastructure and comprehensive feature set. The platform has impressive reach numbers (681 million viewers is no joke!).
That said, I’m docking half a point mainly because they’re playing hard to get with their pricing. A bit more transparency there wouldn’t hurt, right?
