Who are the best people to follow across platforms for personal growth?

Following influencers isn’t just about staying informed – it’s about growing yourself and your business. But with millions of voices competing for your attention online, how do you choose who to follow? And once you’ve curated your digital tribe how do you get the most out of their wisdom?

Brand-related posts by influencers can significantly affect consumer behavior, as followers often trust their recommendations and see them as authentic sources that shape their purchasing decisions and inspire consumerism.

This guide will cover the why, who, and how of following inspirational leaders across platforms. We’ll look at the benefits of a diverse digital network, highlight some of the most influential voices in different areas, and share how to turn inspiration into action.

Why do people follow influencers?

Before we get to the recommendations let’s break down the benefits of having a solid list of digital mentors:

• You get more visibility and credibility. By engaging with leaders you expose yourself (and potentially your brand) to their engaged audience.

• More engagement and conversions. Authentic content from trusted voices drives consumer action more than traditional advertising. Influencers are often perceived similarly to family members, creating a sense of trust.

• Content creation. Influencers create content that resonates with audiences and gives you ideas and creative inspiration for your content strategy.

• Wider reach. A multi-platform presence introduces ideas to more audiences and expands your network. Influencers also use herd mentality, influencing consumer behavior through collective actions and popular opinion.

By following digital leaders, individuals and businesses can get valuable insights, expand their reach, and stay ahead of the curve. This opens doors to new opportunities, builds community, and drives personal and professional growth.

How does social media help in knowledge sharing?

Social media has changed how we access and share information. Here’s how these platforms have changed the knowledge sharing:

• Accessibility. Social media breaks down geographical barriers and facilitates fast global sharing of ideas.

• Community building. Like-minded people can connect, collaborate, and share knowledge in dedicated online spaces.

• Real-time interaction. Sharing feedback in real-time accelerates learning and problem-solving.

• Motivation. Visibility and recognition on social media encourage active participation in knowledge sharing.

• Diverse perspectives. Exposure to different views sparks new ideas and approaches to common challenges.

• Organizational integration. Businesses use social media for better knowledge management and innovation.

• Educational impact. Social platforms support student engagement and lifelong learning.

Social media users play a crucial role in shaping knowledge sharing and consumer behavior, as their interactions and feedback influence the spread of information and brand perceptions.

It has made knowledge-sharing democratic and we have a more connected and informed global community. It has changed how we access, share, and engage with information and has a big impact on personal growth, organizational development, and educational advancement.

Methodology: How do we choose our influencers?

To ensure a diverse and impactful list we used the following criteria:

• Multi-platform influence. Presence on multiple social media platforms and a broad audience across all of them.

• Consistent messaging. Consistent and authentic communication that aligns with their values and mission across all platforms and builds trust and credibility.

• Positive impact. Tangible positive influence on their followers through inspiration, education, advocacy, or community engagement and contributes to personal and collective growth.

• Diversity. People from different backgrounds and fields of expertise to add to the perspectives and create an inclusive lead.

While macro-influencers often come with a higher cost and perceived distance from their followers, micro-influencers engage more closely with their audience and are perceived as more genuine, making their recommendations more impactful.

Using these criteria we have selected a diverse group of influential voices to share valuable insights and inspiration in the digital age.

Personal development leaders

 

Brené Brown is a research professor at the University of Houston Graduate College of Social Work and has spent over 20 years studying vulnerability and courage. Her research redefines vulnerability as a measure of courage not weakness, challenges the status quo and offers a new framework for personal growth.

Platforms and content:

• TED Talks. Her talks, especially “The Power of Vulnerability” have millions of views.

• Books. Bestsellers “Daring Greatly” and “Rising Strong” on vulnerability and resilience.

• Audio programs. Interactive courses with Sounds True to reach a wider audience through different formats.

• Social Media. As a social media influencer, Brown’s authenticity and insights on platforms like Instagram significantly impact her followers’ emotions and behaviors.

Notable works:

• “The Power of Vulnerability” (2010 TEDxHouston talk). A game changer for Brown and her work.

• “Daring Greatly”. How vulnerability transforms different areas of life.

• “Rising Strong”. Strategies for resilience, courage and accountability in the

Impact on followers and society:

Brown’s work has reached millions globally and has inspired more authentic living. Her research has influenced education, healthcare, and leadership and has shown the role of vulnerability in personal and professional growth. By challenging the notion of vulnerability as weakness Brown has permitted people to live more courageously and potentially more compassionate and connected societies.

Simon Sinek: Action through purpose

 

Simon Sinek is a leading leadership expert and motivational speaker. He is known for his work on organizational behavior and personal development. His approach is to inspire individuals and organizations to find their core purpose.

Key concepts and platforms:

• His most popular idea is about understanding the purpose behind actions and decisions.

• TED Talks. His “How Great Leaders Inspire Action” has over 60 million views.

• Books. Bestsellers “Start With Why”, “Leaders Eat Last” and “The Infinite Game” on leadership and personal development.

• Instagram followers. Simon Sinek’s substantial Instagram followers contribute to his influence and reach on social media.

Notable works:

• Start With Why. Introduces the “Golden Circle” model to inspire others and build loyal followings.

• Leaders Eat Last. How to create a trusting organ.

• The Infinite Game. To have long-term perspectives in business and life.

Impact on followers and society:

Through his various channels of engagement including social media, podcasting, and public speaking Sinek has inspired many individuals and organizations to rethink their approach to leadership and personal fulfillment. His focus on collaboration, trust, and shared values has shifted the leadership paradigm and has encouraged a more purposeful and people-centric approach to organizational management and personal development.

Jay Shetty: Mindfulness for the modern age

 

Jay Shetty a former monk turned life coach, author, and motivational speaker has become a leading figure in personal development. His journey from monastic life in India to a global influencer has given him valuable insights into mindfulness, purpose, and personal growth.

Key platforms and content:

• Podcast. “On Purpose” interviews with various guests on personal development, mental health, and well-being.

• Social media. Viral video content with motivational quotes, life lessons, and self-improvement tips on Instagram, Facebook, and TikTok. While Jay Shetty focuses on mindfulness and personal growth, social media personalities like Kim Kardashian, with millions of followers on platforms like Threads and Instagram, highlight the diverse types of influence and engagement in the digital space.

• Books. His bestseller “Think Like a Monk” is a practical guide to modern life based on his monastic experiences.

Notable works and content:

• Think Like a Monk. Actionable advice to live a more meaningful life based on Shetty’s monastic experiences.

• Social media content. Short, shareable videos and quotes for daily inspiration and motivation.

• Online courses and coaching programs. To make his teachings deeper and more interactive.

Impact on followers and society:

Shetty has become a leading figure in personal development and has inspired many to follow their passions, cultivate mindfulness, and live a purposeful life. By translating ancient wisdom into modern language he has made mindfulness and self-awareness a part of mainstream personal development.

Social activists

Malala Yousafzai: Education activist and global icon

 

Malala Yousafzai’s incredible journey from a young education activist in Pakistan to a worldwide symbol of courage and girls’ rights has taken the world by storm. Her determination to educate girls, even when faced with a near-fatal assassination attempt, made her the youngest Nobel Peace Prize winner at 17 in 2014.

The Malala Fund and its work:

• Education programs in multiple countries, from Syrian refugees in Jordan to fighting extremists.

• Supports local educators and activists through its Education Champion Network.

• Holds leaders to account for girls’ education.

Social media and youth engagement:

Yousafzai uses Twitter and Instagram to:

• Share her advocacy work.

• Reach millions of people.

• Mobilize youth and amplify young activists.

Literature and media:

• Memoir. “I Am Malala,” a book about her life under the Taliban and the struggles.

• Documentary. “He Named Me Malala” visually explores her journey and mission.

Emma Watson: From actress to UN ambassador

 

Emma Watson, known for her role as Hermione Granger in the Harry Potter series, became a UN Women Goodwill Ambassador in 2014. She has been advocating for gender equality and women’s empowerment on a global level.

HeForShe and gender equality:

• Launched HeForShe to get men and boys involved in the fight for gender equality.

• Gave a powerful UN speech to challenge traditional notions of feminism.

• Works to redefine feminism as a movement for everyone.

Literary influence and book list:

• Founded the feminist book club “Our Shared Shelf” on Goodreads in 2016.

• Features books about gender inequality and women’s rights.

• Uses books to raise awareness and inspire action.

Sustainable fashion and environmental activism:

• Advocates for ethical fashion and environmental responsibility.

• Member of the Kering board to push for more transparency. 

• Spreading the word about how fast fashion affects the environment.

Laverne Cox: Transgender actress and LGBTQ+ activist

 

Laverne Cox was the first openly transgender person to be nominated for a Primetime Emmy Award in an acting category. Beyond her acting career, she is a vocal advocate for the LGBTQ+ community addressing issues of discrimination and violence against transgender individuals.

Emmy-nominated performances and their influence:

• Sophia Burset in “Orange Is the New Black” was a nuanced portrayal of a transgender woman in mainstream media.

• Executive producer of the documentary “Laverne Cox Presents: The T Word” about transgender youth.

Public speaking and interviews:

• Gives speeches like “Ain’t I a Woman” at universities, conferences, and LGBTQ+ events.

• Uses interviews and public appearances to educate on transgender realities and systemic issues.

Social media for trans visibility and rights:

• Uses a large social media following to amplify transgender voices and issues.

• Posts about gender identity, mental health, and activism.

• Is a role model, inspiring people to be themselves and fight for their rights.

Business and entrepreneurship experts

Gary Vaynerchuk: Digital marketing genius

 

Gary Vaynerchuk aka Gary Vee turned his family’s wine business into a multi-million dollar company through online innovation. He then founded VaynerMedia, a top advertising agency for Fortune 500 clients.

Key business projects and initiatives:

• VaynerMedia. Founded in 2009 and works with big brands like PepsiCo, GE, and Johnson & Johnson.

• VaynerSports and The Sasha Group. Expanded his entrepreneurial reach into sports management and small business marketing.

Content and engagement:

• Diversifies content across multiple digital platforms.

• Business advice, motivation, and personal stories.

• #AskGaryVee show. Weekly online Q&A series where he answers business and entrepreneurship questions.

Literary work:

• Bestselling books include “Crush It!”, “Jab, Jab, Jab, Right Hook,” and “The Thank You Economy.”

• Keynote speaker at events.

Marie Forleo: Entrepreneur and creative coach

 

Marie Forleo‘s multifaceted approach to business coaching has created a thriving community of entrepreneurs. Her emphasis on mindset and problem-solving skills, encapsulated in her “Everything is Figureoutable” philosophy, equips business owners with the resilience needed to navigate the challenges of entrepreneurship.

Core products and programs:

• B-School. Online business program to help entrepreneurs build and scale their businesses.

• MarieTV. Award-winning web series with business and personal development advice.

• The Marie Forleo Podcast. Deep dives into success, happiness, and creativity.

Literary work:

• The bestselling book “Everything is Figureoutable” is her problem-solving philosophy.

• Writes about empowerment and resilience.

Social media and community:

• Posts on Instagram, Facebook, and Twitter with motivational content and business tips. 

• Builds a community for entrepreneurs to be themselves.

• Creates a space to talk about entrepreneurship and personal development.

Tim Ferriss: Productivity guru and lifestyle architect

 

Tim Ferriss‘s innovative approaches to life optimization and business strategies have inspired individuals worldwide to reassess their approach to work and personal development. His podcast, featuring in-depth conversations with world-class performers, serves as a goldmine of actionable insights for personal and professional growth.

Work-life hacking:

• “The 4-Hour Workweek” changed the way we think about work-life balance.

• Advocates for lifestyle design, efficiency, and automation in work and life.

The Tim Ferriss Show:

• Over 600 million downloads with interviews with world-class performers from all walks of life.

• Breaks down habits, routines, and mindsets.

Self-experimentation and learning:

• Tests productivity and self-improvement techniques.

• Fast skill acquisition and application of learning principles.

Investments and advisory:

• Early-stage tech investor with investments in Uber, Facebook, and Shopify.

• Shares investment strategies and startup growth.

The importance of multi-platform presence

Having a presence on multiple platforms is key to reaching and being influential in this connected world. Here’s why and how:

Consistency of message:

• Reinforces your brand and credibility.

• Ensures your audience sees a cohesive story across all platforms.

• Requires planning of tone, language, and visuals.

Different audiences on different platforms:

• Each platform has different demographics with unique preferences.

• Research and analysis of audience data.

• Go beyond format changes; customize content for each platform’s audience.

• Having the most Instagram followers, like Cristiano Ronaldo and Lionel Messi, can significantly enhance your influence across multiple platforms.

Building your brand:

• Share your expertise and personality across multiple channels (social media, blog, podcast, video).

• Build a community and connection with your audience.

• Increase visibility and reach with a full digital footprint.

The online-offline connection:

• A strong online presence can supercharge offline (networking events, speaking gigs).

• Digital presence opens doors to real-world opportunities.

• Use online feedback to inform offline.

How to follow and learn

Now that we know who to follow and why, let’s get into how to get the most out of your digital mentors:

Curate your feed for inspiration and growth:

• Know your personal and professional goals.

• Quality over quantity when choosing who to follow.

• Regularly review and refine your digital connections.

• Vary your sources to get a different perspective.

Engage actively with content:

• Don’t just consume—comment, ask, and share.

• Join online communities (Facebook groups, subreddits) for deeper conversation.

• Attend virtual and in-person events with influencers.

• Engaging with influencers can create a sense of connection similar to that with family members, building trust and authenticity.

Apply to your life:

• Spend time to reflect on the main points of the content.

• Journal or talk to someone to cement the idea.

• Try out new strategies or mindsets in your own life.

• Share your learnings to reinforce understanding and inspire others.

Action overconsumption:

• Set limits on content consumption to avoid burnout.

• Focus on applying rather than consuming more content.

• Take consistent action towards your goals.

• Review progress and adjust your following as needed.

Capping off

Curating a diverse feed of influential figures across platforms can fuel personal and professional growth. While learning from digital influencers is valuable, the real impact comes from applying that knowledge and sharing your voice. Consider creating content to amplify your learning and influence.

If you’re interested in video content but find editing challenging, services like Vidpros can help.

Start your journey by following one new inspirational figure today and see where it leads you.