Top 5 2025 Influencer Marketing Trends

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Table of Contents

Table of Contents

Influencer marketing is a social media marketing strategy that leverages influencers’ product recommendations and endorsements. These influencers typically have devoted social media followings and are considered authorities in their fields.

As 2025 starts, we compiled the top influencer marketing trends to look out for in 2025.

Current State of Influencer Marketing

Influencer marketing is successful because of the strong trust influencers have developed with their followers over time. For prospective buyers of your brand, recommendations from these influencers act as a type of social proof.

Partnering with popular influencers results in a high influencer marketing budget. Hence, to make the project more cost-effective, brands partner with nano influencers at lower rates in their marketing mix. This raises awareness for the brand, helps with the brand’s marketing spending, and yields meaningful results.

In 2024, brands adopted “demure,” the “mob wife,” and brat summer trends. They also partnered with unique creators, re-created music videos with well-known stars, worked with kidfluencers, and transformed staff members into brand ambassadors.

In 2024, $8.14 billion was spent on influencer marketing in the United States. This spending expanded more than three times faster than spending on social media ads, especially in the United States, and it is predicted to continue to do so in 2025.

2025 Influencer Marketing Trends

Here are the top 5 influencer marketing trends to look out for in 2025:

Faceless Influencers

As individuals reconsider their ideas about digital privacy, the trend of creating faceless content is becoming increasingly common.

In particular, faceless content may be effective for cooking videos, where consumers are primarily interested in the recipe and the how-to procedure.

Faceless content doesn’t have to be boring and lacks personality. Many content creators are already figuring out how to be entertaining and engaging while still adding value without putting much emphasis on themselves.

How Brands Can Benefit From Faceless Content Creators

It’s crucial to simplify the message you want to convey to customers with faceless content. Keep it brief and easy to understand. Concentrate on your main points, advantages, and points of differentiation.

TikTok as an E-Commerce Giant

TikTok continues to drive user engagement and is currently the fourth most popular social commerce platform. Although imminent legislation in the United States may impact its survival, brands still want to use the social media platform’s active audience to boost e-commerce.

Brands can use social media to sell goods directly to consumers through social commerce. By 2026, live shopping, in which influencers and businesses share products in a livestreaming format, may account for up to 20% of total e-commerce.

TikTok Shop is ideally situated for brands looking to leverage influencer relationships to establish a strong basis for product sales. This strategy uses several crucial elements that influence online buying habits, including immediacy, real-time engagement, and captivating visual material.

How Brands Can Benefit From Live Shopping

Many brands use influencer partnerships to reach a wider audience and generate buzz about the in-person shopping experience. Live shopping events are becoming more and more popular, so you may try new things and seize the opportunity.

Additionally, to draw customers and sustain engagement over time, you may use influencer content before and after live shopping events. However, these actions increase budget spend for the influencer campaigns.

The Surge in Popularity of LinkedIn Video

LinkedIn has emerged as one of the most popular new video platforms for influencers, almost without warning. LinkedIn’s new short-form video capability is building a more robust content ecosystem for business professionals.

LinkedIn introduced its 60-second short-form videos in 2020, replacing the platform’s Stories feature. The videos provide users with fast access to materials and expert guidance so they can further their careers or keep up with market trends.

According to the company’s March 2023 test results, short-form video is the fastest-expanding content category. To position itself as a desirable channel for artists, agencies, and brand marketers, LinkedIn has also increased its creator analytics, broadened its creator toolset, and modified its algorithm to prioritize creator material.

More LinkedIn-focused agencies, influencer program strategies, and campaigns designed specifically for the LinkedIn ecosystem will launch this year. Since there is no indication that this trend will slow down, marketers must learn to succeed on LinkedIn or risk falling behind. 

How Brands Can Benefit From LinkedIn Video Marketing

This feature can make your company seem more approachable. Collaborate with B2B influencers to produce short videos, and try to establish your brand leaders as thought leaders and authorities in your niche.

Consider it a very brief podcast in which influencers and leaders may offer knowledge and guidance to help humanize your business. Content created by employees can also be effective on this platform.

AI For Influencer Marketing Streamlining

Several brands are already using artificial intelligence (AI) to help with their social media marketing campaigns, such as in making content.

Social media companies are also exploring the potential for influencers to develop AI-powered avatars of themselves to interact with and respond to audience inquiries as virtual influencers.

AI is likely to continue expanding in 2025 as a tool for data analysis, campaign development, and outcome measurement.

Influencers and companies currently have to rely on their gut feelings or devote several hours to studying to develop campaign plans. New tools for influencers to analyze data and develop strategic frameworks allow them to concentrate on being innovative and captivating audiences.

How Brands Can Benefit From AI in Influencer Marketing

Using AI technologies for influencer marketing can revolutionize the way marketers find influencers, run campaigns, and analyze results. AI can assist you in finding influencers that share your company’s values, target market, and content style.

AI can also evaluate campaign success, identify areas for future optimization, or analyze data to identify the most suitable audiences.

Rise of B2B Creators

Influencer marketing is frequently considered a B2C industry. However, according to emerging resources like LinkedIn short-form videos, businesses also recognize the importance of influencers in the business sector.

Problems include long B2B sales cycles, costly and time-consuming new technology acquisitions, and product review groups with a growing number of specialists from various business units.

Through relatability and social proof, B2B influencers can expedite the review process by facilitating decision-makers’ ability to observe items in use.

Additionally, influencer marketing can increase the number of people who view the material. Hootsuite, for instance, successfully used influencer marketing to persuade companies to download its trends report. More material was downloaded from its newspaper campaign than from any other influencer marketing effort.

How Brands Can Use B2B Creators

The first step in collaborating with B2B content creators is to specify your exact objectives. Some sample goals include lead generation, establishing your brand as a leader in the field, and enlisting influencers to spread teaching materials or case studies throughout their networks.

Determining your target audience is an additional crucial step. Are you trying to reach C-suite executives and other decision-makers, analysts, industry experts, or specialized audiences? For your influencer marketing efforts to have the most possible impact, you must know who your audience is and where to find them.

Influencer marketing is still one of the most approachable and cohesive methods of product promotion, brand differentiation, engagement, and relationship building. As 2025 progresses, influencers will become increasingly crucial to companies’ engagement with their customers.

Trends That Will Slow Down in 2025

Now that we have tackled influencing marketing trends that will dominate 2025, here are trends that are expected to fizzle out.

Partnering With a Single Influencer

Partnering with a single creator who actively promotes a product is no longer sufficient. Brands seek to collaborate with a variety of influencers, from micro-influencers to celebrities. Experts have also suggested that brands must consider more ways to entertain their audiences through storytelling and comedy.

Further Decline in TV Advertising

Experts predicted that more conventional media marketers would turn their attention to content creators due to the dropping TV audience figures and the bleak growth projections for linear TV advertising in 2024.

Proof of the collapse of linear TV includes the US presidential candidates’ choice in 2024 to conduct more podcast interviews rather than traditional media and Chris Wallace’s recent departure from CNN to pursue podcasting.

CMOs and agencies will start sharply raising influencer marketing expenses to gain a greater share of this market faster than their competitors.

Focusing on TikTok

Given the precocious nature of TikTok’s business in the US due to the looming TikTok ban, it is not wise to focus your attention on TikTok for influencer marketing. It is important to utilize other platforms to increase your reach.

Alternatives to TikTok, such as Instagram Reels and YouTube Shorts, can also be leveraged for influencer marketing.

AI-generated Influencers

Consumers prefer referrals from real people. Experts have pointed out that companies that collaborate with AI-generated influencers frequently encounter criticism, whether the influencers are promoting travel or selling clothes.

Depending entirely on AI-generated influencers risks losing the human element that makes influencer marketing effective, even though AI can help with content creation. Genuine creativity and personalities resonate with audiences, which AI finds difficult to replicate effectively.

That does not imply that everyone has completely lost interest in AI. AI has promise for predictive analytics and for automating processes like creator selection. Just be mindful of the dangers, and perhaps avoid making AI the main topic of your upcoming campaign.

Wrapping Up

The year 2025 is expected to be a game-changer for influencer marketing. Significant changes that will affect where and how businesses spend, as well as new advancements that will propel the sector ahead, are on the horizon.

If you want to start creating videos for your brand, we can help you edit your videos. We at Vidpros are dedicated to lifting the burden of video editing so you can focus on content creation. Book a free consultation call with us today!

 

About the Author

Mike

Michael Holmes is the founder and CEO of Vidpros, a trailblazer in video marketing solutions. Outside the office, Michael nurtures a growing community of professionals and shares his industry insights on the blog.

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