I’ll be honest with you– I’m obsessed with LinkedIn. While most people scroll through Instagram or TikTok, I spend hours on LinkedIn every day. There’s something about the platform that clicks with me. Perhaps it’s the professional conversations, the business insights, or the opportunity actually to build meaningful connections here.
As a constant LinkedIn lurker, I follow some incredible people who’ve built massive audiences and turned them into real businesses. I’m referring to creators like Justin Welsh, with over 777,235 followers, and Chris Walker, who has built a multi-million-dollar business primarily through LinkedIn content.
I’ve been watching these experts for months, taking notes on what they do, how they post, and what advice they share. I also dug through Reddit forums and industry reports to find the people communities keep recommending when someone asks, “Who should I follow for LinkedIn growth?”
What I discovered completely changed how I think about the platform.
These 15 strategies aren’t random tips from someone who just started posting last week. They come from people who’ve actually cracked the LinkedIn code– from solopreneurs like Justin Welsh to B2B marketing experts like Dave Gerhardt. These creators have built engaged audiences that turn into real customers and business opportunities.
The best part? Video content is becoming the fastest way to implement almost every strategy on this list. Let me share what I’ve learned from following the best in the business.
TL;DR
1. Create consistent LinkedIn content every single day
Expert: Justin Welsh (770K+ followers)
“Consistency is a must if you want to skyrocket your LinkedIn impressions.” – Justin Welsh
Most people fail here. Justin Welsh built his massive following by showing up every single day, even when he didn’t feel like it.
Why this works: LinkedIn’s algorithm notices patterns. Building a strong LinkedIn presence requires consistent engagement, and when you post daily, the platform begins to expect content from you. When you post daily, the platform starts to expect content from you. Your posts are shown to more people because the algorithm recognizes that you’re active and engaged.
Think of it like this: If you had two friends, and one texted you every day while the other texted you once a month, who would you pay more attention to? LinkedIn works the same way.
The video advantage: Daily video content gets 5x higher engagement than text posts. But creating videos every day sounds exhausting, right? That’s where brilliant content creation comes in. Record several videos in one session, then have them edited and scheduled throughout the week.
Pro tip: Start with just 15 days of consistent posting. Track your post views and engagement. You’ll see the difference immediately.
2. Embrace zero-click content strategy
Expert: Amanda Natividad (58K+ followers, Content Marketing Expert)
“The best LinkedIn content always has zero clicks and links in the comments” – SparkToro
Zero-click content means your audience receives value without needing to leave the LinkedIn platform. Instead of posting a link to your blog article, you share the main points directly in your LinkedIn post.
Why this works: LinkedIn wants to keep users on its platform. When you post external links, the algorithm perceives this as an attempt to steal their users. So they show your post to fewer people.
The video solution: Native video is the perfect zero-click content. Upload videos directly to LinkedIn instead of linking to YouTube or Vimeo. Your audience gets the whole experience without leaving the platform, and LinkedIn loves you for it.
How to do it: Save links for the comments section. Create carousel posts with your main points. Share screenshots instead of linking to articles. Make your LinkedIn post the destination, not a preview.
3. Prioritize authenticity over polish
Expert: Emily Kramer (41K+ followers, B2B Marketing Expert)
“It’s time and authenticity that are going to win.” – newsletter.mkt1.co
Corporate speak is dead on LinkedIn. People want to see the real you, including your struggles and failures. Emily Kramer built her following by sharing honest stories about marketing challenges, not just success stories.
Why this works: Everyone can spot fake content from a mile away. Your personal brand becomes stronger when people trust you more, and authenticity is what builds that trust foundation. When you’re authentic, people trust you more. Trust leads to engagement, engagement leads to growth, and growth leads to business opportunities.
Video storytelling: Behind-the-scenes videos work incredibly well on LinkedIn. Show your workspace, talk about a project that didn’t go as planned, or share a lesson you learned the hard way. These authentic moments create stronger connections than any polished corporate video.
Authentic doesn’t mean unprofessional. You can be real while still looking good. Think of it as “professionally personal” rather than “corporately perfect.”
4. Focus on value, not virality
Expert: Justin Welsh
“Value over virality. Authenticity over anecdotes. And above all, intentional actions over aimless activity.” – Justin Welsh
Chasing viral posts is like chasing rainbows. They look pretty, but you can’t build a business on them. Justin Welsh focuses on helping his audience solve real problems, and that’s why people keep coming back.
Why this works: Viral posts bring random followers who don’t care about your business. Valuable content brings engaged followers who might become customers. Which would you rather have: 10,000 random people or 1,000 potential customers?
Video value: Educational videos perform consistently well. Create tutorials, explain complex topics, or share quick tips related to your expertise. These videos might not go viral, but they’ll attract the right audience.
Content ideas: How-to tutorials, common mistake breakdowns, tool recommendations, industry insights, Q&A videos addressing real questions from your audience.
5. Invest serious time in your LinkedIn strategy
Expert: Chris Walker (160K+ followers, Demand Generation Expert)
“It’s tough to make a LinkedIn organic channel work well when you spend 1% of your time on it.”
This is a wake-up call for everyone treating LinkedIn like a side project. Chris Walker didn’t build his following by posting random thoughts at random times. He treats LinkedIn like a significant marketing channel because that’s what it is.
Why this works: Good content takes time to create. Great content takes even more time. Engaging with your audience takes time. Building relationships takes time. There’s no shortcut to LinkedIn success.
The reality of video content: Quality video content requires a significant time investment. You need to plan, record, edit, write captions, and engage with comments. However, here’s the thing: video content performs significantly better, making the time investment worthwhile.
If creating videos feels overwhelming, consider getting help with editing, such as Vidpros. Many successful creators focus their time on strategy and filming while outsourcing the technical work.
6. Use your customers’ exact language with a consistent voice
Expert: Katelyn Bourgoin (86K+ followers, Customer Research Expert)
“Steal words and phrases directly from your customers. Use their language everywhere.”
Most people write content using industry jargon or fancy words they think make them sound smart. Understanding your target audience means speaking their language, not the language you believe sounds professional. Katelyn Bourgoin does the opposite. She uses the exact words her customers use when describing their problems.
Why this works: When someone reads your content and thinks, “This person gets me,” you’ve won. Using their language creates an instant connection because they feel understood.
Research method: Read customer reviews, conduct interviews with your best clients, and review comments on your posts. Write down the exact phrases people use. Then use these phrases in your content.
Video implementation: When you’re explaining something in a video, use the words your audience actually uses. If they say, “I’m overwhelmed with content creation,” don’t say “struggling with systematic content development.” Speak their language.
7. Avoid the link penalty
Expert: Dave Gerhardt (187K+ followers, B2B Marketing Expert)
“Not only does the algorithm not like links, but when you actually click on a link, they first take you to that … interstitial page.” – exitfive.com
LinkedIn punishes posts with external links by showing them to fewer people. Unlike other social media platforms, LinkedIn’s business model depends heavily on keeping users engaged within their ecosystem. Dave Gerhardt learned this the hard way and changed his strategy to keep valuable content native to the platform.
Why this works: LinkedIn’s business model depends on keeping users on their platform. When you add external links, you’re working against their interests. The algorithm responds by limiting your reach.
Video benefit: Native videos get maximum algorithm support. LinkedIn aims to compete with YouTube and TikTok, so it prioritizes video content over other formats.
Best practice: Create a compelling video that provides value, then mention “link in comments” if people want additional resources. This way, your main post gets full algorithm support, but interested people can still find your link.
8. Make your content actually interesting
Expert: Reno Perry (523K+ followers, Career Growth Expert)
“The real reason most LinkedIn content fails? It’s not the algorithm. It’s because it’s BORING.” – Instagram
Harsh but true. Most LinkedIn content is incredibly dull. With over 900 million LinkedIn members scrolling through content daily, you need to stand out from the noise. Reno Perry built his following by creating content that people actually want to consume, not just professional-sounding posts that put people to sleep.
Why this works: Attention is the most valuable currency on social media. If your content is boring, people scroll past it. No engagement means no growth.
Video advantage: Moving visuals and audio naturally capture attention better than text. A well-edited video with good pacing keeps people watching until the end.
Engagement tactics: Start with a bold statement or question. Use pattern interrupts (sudden changes in pace or topic). Create curiosity gaps that spark people’s desire to continue reading or watching. Tell stories instead of just sharing facts.
9. Don’t dilute your positioning
Expert: Pierre Herubel (155K+ followers, B2B Content Expert)
“Don’t try to share too many things… this will dilute your positioning.” – flowla.com
The temptation is real: you want to share insights about marketing, sales, productivity, leadership, and whatever article you read this morning. But Pierre Herubel knows that trying to be everything to everyone makes you nothing to no one.
Why this works: People remember specialists better than generalists. Your LinkedIn profile clearly communicates what you’re known for, making it easy for the right people to find and remember you. When someone needs help with your specific expertise, they’ll think of you first if you’re known for that one thing.
Video Focus: Create a video series centered on your core expertise. If you’re a marketing expert, create videos that focus on marketing strategies. If you’re a productivity coach, create videos focused on productivity. Stay in your lane.
The 80/20 rule: 80% of your content should be about your primary expertise. The other 20% can be personal stories or related topics that still align with your core message.
10. Build content loops that keep audiences engaged
Expert: Sahil Bloom (657K+ followers, Audience Growth Expert)
“Create content loops – keep the audience in your content ecosystem…” – Growth in Reverse
Content loops refer to posts that reference each other, creating a web that keeps people engaged with your content for an extended period. Sahil Bloom masters this by creating series, referencing previous posts, and building anticipation for future content.
Why this works: The longer someone stays in your content system, the more likely they are to follow you and eventually become a customer. Loops increase session duration and reduce the need for return visits.
Video series ideas: “Marketing Monday” tutorials, “Productivity Tips” weekly series, client case study breakdowns, and industry trend analysis. People start looking forward to your regular content.
Cross-promotion: Turn one piece of content into multiple formats. A long video is broken down into short clips, quote graphics, newsletter content, and LinkedIn carousel posts. Each piece references the others.
11. Lead with empathy in your sales content
Expert: Sarah Stockdale (Growth & Brand Expert)
“Sales is about being great at empathizing with those customers and articulating that problem so they can see themselves in the solution.” – Marketing Powerups
Nobody likes to be sold to, but everyone wants their problems solved. Sarah Stockdale teaches that the best sales content doesn’t feel like sales content at all. It feels like someone who understands your struggles.
Why this works: People buy from those who understand their needs and concerns. When you demonstrate deep empathy for your audience’s challenges, they trust you to help solve those challenges.
Video storytelling: Share customer success stories, problem-solution narratives, or your own struggles with similar issues. Video allows you to convey emotion and empathy in ways that text cannot.
Content structure: Problem (show you understand) → Agitation (why this problem is serious) → Solution (how you can help) → Proof (evidence it works).
12. Leverage your $100K+ knowledge base
Expert: Justin Welsh
“Everyone has $100,000 + of knowledge in their brain right now… You can make a living helping those 2‑3 steps earlier in the journey than you.” – Justin Welsh
You don’t need to be the world’s top expert to provide value. You need to know more than the people you’re trying to help. Justin Welsh reminds us that your experience is valuable to people who haven’t had it yet.
Why this works: There are more beginners than experts in any field. Your current knowledge level is precisely what someone else needs to reach their next stage.
Video teaching: Create tutorial videos, share lessons learned from your experience, and break down case studies from your work. You don’t need a PhD to teach what you know.
Confidence builder: If you’ve been in your field for more than two years, you know enough to help someone who’s been in it for less than two years. Start there.
13. Master the art of LinkedIn video storytelling
Industry Trend: Video content receives 5x more engagement than text-only posts on LinkedIn.
Video isn’t just another content format on LinkedIn anymore—it’s THE format. The platform is pushing video content harder than ever, and innovative creators are capitalizing on this opportunity. Your LinkedIn audience expects high-quality content, and video storytelling helps you connect with industry leaders and potential clients.
Why video works: Video effectively combines visual, auditory, and emotional elements to achieve maximum impact. It’s harder to ignore a moving, talking person than a block of text.
Content types that work:
- Client success stories with real results
- Behind-the-scenes content showing your process
- Quick tips and insights (30-60 seconds)
- Personal experiences and lessons learned
- Live reactions to industry news
Technical tips: Good lighting matters more than an expensive camera. Clear audio is crucial. Keep videos under 3 minutes for best performance. Always add captions for viewers who watch without sound.
While you can create videos with your phone, professional video editing makes a huge difference in retention and engagement. Clean cuts, good pacing, and proper audio levels keep people watching until the end.
14. Optimize video content for mobile viewing
Platform Insight: 80%+ of LinkedIn users access the platform via mobile devices.
Your beautiful horizontal video might look great on a computer screen, but it’s too small and complex to watch on a phone. Since most people use LinkedIn on mobile, you need to optimize for that experience. Your professional profile picture and LinkedIn banner should also be optimized for mobile viewing, and your video content requires the same attention.
Mobile-first strategy: Create vertical or square videos that fill the mobile screen. Use large, readable text overlays. Ensure that your face and key visual elements are clearly visible on a small screen.
Technical requirements:
- Always include captions (many people watch without sound).
- Make the first 3 seconds compelling (that’s when people decide to keep watching).
- Use clear, high-contrast visuals that work on small screens.
- Test your videos on your phone before posting.
Editing considerations: Fast-paced editing keeps mobile viewers engaged. Use jump cuts to remove pauses. Add text overlays to highlight key points. Keep graphics simple and readable.
15. Turn LinkedIn growth into actual business results
Expert: Anthony Pierri (72K+ followers, Product Marketing Expert)
“It was only once we started using LinkedIn organic content that we landed real business.”
Growing your LinkedIn following is enjoyable, but it’s not very meaningful if it doesn’t benefit your business. Anthony Pierri focuses on creating content that moves people through his sales funnel, not just content that gets likes.
Why this matters: Vanity metrics don’t pay the bills. You want followers who might become customers, not just people who double-tap your posts. Engaging in relevant LinkedIn groups and using up to five hashtags strategically can help you reach the right people who are genuinely interested in your digital marketing expertise.
Video conversion tactics:
- Product demos showing real value
- Client testimonials with specific results
- Thought leadership content that showcases your expertise
- Behind-the-scenes videos that build trust
Measurement strategy: Track leads generated from LinkedIn content. Monitor the number of meetings you book through the platform. Measure actual revenue, not just engagement metrics.
Call-to-action integration: Every video should have a soft CTA. “DM me if you want to chat about this,” or “Comment below with your biggest challenge,” or “Book a call if you’d like help implementing this.”
Capping off
Here’s the reality: every expert strategy above works better with video content. As LinkedIn continues to prioritize video in its algorithm, the creators who master video storytelling will dominate the platform.
But here’s what most people get wrong: they think they need to become video editing experts to succeed on LinkedIn. That’s like thinking you need to become a graphic designer to have a good website. You don’t. You need great content and professional execution.
The most successful LinkedIn creators focus their time on what they do best – strategy, relationship building, and subject matter expertise – while seeking help with the technical aspects of video creation.
The opportunity window for video-first LinkedIn growth is currently wide open, but it won’t remain that way forever. The creators who start implementing these strategies today will have a massive advantage over those who wait.
Ready to turn these expert-backed strategies into your LinkedIn growth engine? The difference between knowing what to do and actually doing it often comes down to having the right support system in place.
Book a call with Vidpros to discuss how professional video editing can help you implement these strategies without the technical overwhelm. Let’s transform your LinkedIn growth strategy into a content creation system that delivers tangible business results.
