If you’re producing social media content that stands out among many other submissions within a crowded feed, here’s how to select the best social media video editor to create great-looking content.
Since video content has become the driving force behind consumer interaction through social media platforms such as TikTok, Instagram and YouTube Shorts, people are viewing content differently now. Even for experienced creators seeking to take their productions to the next level and new creators seeking to get involved in video marketing, having the right editing application can make all the difference between the success and failure of your posts.
To successfully create video ads as part of a well-rounded video marketing strategy, and help build audiences for businesses and content creators alike.
In this post, we’ll discuss how to include creative social media video editors as part of your content strategy and break down seven powerfully underutilized applications that are available to both novice and skilled creators.
Factors used when determining the suitability of an editor for social media
When choosing an editor for your social posts, several important considerations come into play. Below are the primary considerations:
Ease of Use. The editor must be simple enough to generate professional-grade videos without the need for extended instruction/training or technical expertise.
Optimized for Platforms. The editor must optimize videos produced to meet the specifications required by social media platforms and enable you to create/edit videos that increase engagement and are optimized for TikTok, Instagram, etc., so your content looks professional.
Features Powered by Artificial Intelligence. Tools such as automatic captioning; text-to-video generation; and artificial intelligence-based editing processes can greatly simplify the process of generating content and save you valuable hours.
Collaborative Editing Processes. Since many agencies and/or teams manage multiple client accounts, collaborative editing is essential for maintaining consistency and meeting strict deadlines.
Top Recommendations of the Best Social Media Video Editors Available Today
Utilizing a social media video maker is a huge advantage in increasing your ability to develop interesting, visually appealing and high-quality social media content regardless of your level of professionalism. We’ve identified seven top-rated social media video editors. Each is discussed in greater detail below:
1. RIPL
RIPL is a cloud-based video editor specifically created for businesses to generate compelling content for their social networks. RIPL allows you to customize pre-made templates based upon occasion; automatically suggests hashtags related to your brand; and tracks campaign effectiveness via integrated analytical tools. Overall, RIPL is excellent for creating video advertisements to expand your overall social media marketing efforts. Additionally, because RIPL is accessible via mobile device, you can create and schedule your social media posts anywhere – whether using a smartphone or tablet – without needing to remain tethered to a computer.
RIPL Plans
You have the opportunity to utilize RIPL for one week FREE OF CHARGE. RIPL has monthly/annually recurring subscription plans:
Premium Plan ($13.75 per month – billed annually): Offers professional templates; creates content ideas; maintains consistent branding throughout your organization; complimentary stock images; produces multi-platform videos; shares videos directly onto social media; generates royalty-free music; schedules posts; enables team collaboration on multiple business accounts; manages multiple business accounts; and has rapid customer service.
Base Plan ($12.99 per month): Provides a subset of features offered by Premium including professional templates; creates content ideas; branding tools; complimentary stock images; multi-platform video creation; shares videos directly onto social media; generates royalty-free music.
Pros & Cons
RIPL is extremely easy to use even for total newbies to creating content with video. Additionally, the number of templates available for immediate video creation is vast. Features such as hashtag suggestions and scheduling provide a tremendous amount of value in maintaining a consistent posting schedule.
Unfortunately, videos are limited to thirty (30) seconds which may limit certain types of content you’d like to create. Although this tool does offer a cost-effective option for creating video content for businesses, there is no free trial version available which could be a deterrent for smaller businesses with very low budgets.
2. Wave.video
Wave.video is an end-to-end video marketing platform offering video editing, hosting services, live streaming capability and a content calendar. With Wave.video, you will find an abundance of innovative features that will assist in creating high-quality video content such as custom templates for developing social media content; access to a large collection of professional video clips; stock footage libraries; text overlay capabilities; and seamless integration with major social media platforms to assist content creators in optimizing their social media content development.
Wave.video Pricing:
Wave.video offers four different plans: Free; Streamer; Creator; Business. They vary in price depending upon the features included in each respective plan:
Free ($0/mo) – Basic plan with watermark on videos.
Streamer ($16/mo) – 5 minute video; enhanced live streaming.
Creator ($24/mo) – 30 minute videos; 200 million stock assets; enhanced video editing capabilities.
Business ($48/mo) – 120 minutes videos; live streaming capabilities for up to 12 participants; 500 GB storage space.
Pros & Cons
Wave.video has an incredible wealth of resources to assist in developing high-quality video content. In addition, Wave.video contains access to over 17 million royalty-free music files making it easier for you to create platform-specific videos for every single major social network. It is a comprehensive solution for video editing and marketing.
Although Wave.video offers an impressive array of features to facilitate effective video marketing operations, many of these advanced features will require payment of a subscription fee. Furthermore, although Wave.video offers a free plan, the free plan includes watermarks on all videos developed utilizing this tool – reducing its viability as a viable option for most businesses.
3. Animaker
Animaker represents a revolutionary AI-based platform for animating and live-action video production. Designed for usage by individuals possessing varying levels of creativity and technical skill – from non-creatives to professionals, Animaker offers advanced features favored by professional video editors enabling them to generate a diverse array of video project formats. This comprehensive solution caters to companies of all sizes including start-up organizations through Fortune 500 enterprises wishing to differentiate themselves through animated content.
Animaker Pricing:
Animaker is structured as an annual membership model providing discounts ranging up to 45% compared to monthly subscriptions:
Basic ($15/mo): Supports 10 AI generations per month; Videos are capped at 5-minutes in duration.
Starter ($25/mo): Extends AI generation capacity to twenty (20); Videos are capped at 15 minutes in duration.
Pro ($43/mo): Enables 30 AI generations per year; Videos are capped at 30 minutes in duration; Commercial license available.
Enterprise (Custom Pricing): Unlimited video duration possible; 500 yearly AI generations possible; Team collaboration tools available; Dedicated account manager available.
Pros & Cons
Animaker excels due to its comprehensive suite of animation tools which include auto-lip sync and character customization abilities as well as collaboration support for working on group projects. Additionally, Animaker provides competitive pricing for smaller businesses and solo creators.
Unfortunately, Animaker caps the maximum length of videos generated by the basic plan at five (5) minutes. Further limitations exist where creators must opt-in for higher priced plans in order to access more advanced features.
4. VistaCreate
VistaCreate (previously known as Crello) is an alternative graphic design application that facilitates video creation. Ideal for developing short-form promotional videos that draw viewers’ attentions quickly with minimal editing skills necessary, VistaCreate is suitable for generating social media videos intended to stimulate engagement.
VistaCreate Pricing:
VistaCreate offers three separate pricing models:
Starter (Free): Utilizes approximately 100 thousand + design templates and has ten (10) gigabytes worth of storage.
Pro ($10/mo – discounted rate if you pay annually): Includes approximately 200 thousand + premium templates; removes backgrounds from uploaded photos; utilizes 170 million + media assets; supports one hundred (100) monthly AI generations; supports unlimited storage space; allows team members to access and work on shared accounts; and possesses additional pro-level features such as version histories and downloadable HD copies.
Pros & Cons
An enormous strength of VistaCreate lies within its simplicity – users can utilize drag-n-drop functions in order to create stunning visuals. As well, VistaCreate’s vast template gallery allows users to develop visually cohesive branding that spans across numerous social media channels.
While VistaCreate is well-suited for short-form video development and does contain some advanced video editing functionalities, its features are generally less robust than those found in purpose-built video editors.
5. PromoAI
PromoAI provides a high-end video creation platform that utilizes AI to create, schedule and publish content across each of your social media networks. With the ability to produce ideas, manage media, create professional-looking video content, and keep your brand relevant; it is an effective video editing app for developing high-quality promotional content.
PromoAI produces mainly product videos, specifically for Amazon listings, and saves clients money using conversational editing that does not require specialized skills. Complete campaign management capabilities include direct posting to social media, automated content description generated via AI, and royalty-free images backed by Getty Images for copyright protection.
PromoAI Pricing:
PromoAI provides four different pricing tiers for their PromoAI video creation platform:
Basic ($59 per month): Individuals who do not have any AI-created videos but have access to 10 premium Getty Image clips.
Standard ($119 per month): Includes 30 AI-created videos and 300 premium image clips.
Pro ($399 per month): Features 300 AI-created videos, 3,000 premium image clips, and the right to resell videos created.
Business (Custom pricing): Unlimited AI-created videos, premium image clips, storage, and brand options available for business.
Pros & Cons
PromoAI’s greatest strength lies in its ability to produce promotional content with high-quality output. Its user-friendly interface makes it simple for marketers without prior video editing experience to use. Additionally, it is a good choice for e-commerce businesses that require product videos.
While PromoAI has its benefits, it also has some drawbacks. Compared to other editors, it lacks customization options. Also, because of its cost, PromoAI may be too expensive for smaller creators.
6. VidLab
VidLab is a multi-platform video editing application for iPhones that is trusted by millions of people worldwide and is even a featured app by Apple. Multi-track, multi-clip video editing capabilities along with basic creative tools for creating text animation, integrating graphics into your video and making cinematic-quality visual adjustments, allow VidLab to enable you to create unique social media content anywhere you go. Because VidLab allows you to edit videos on the go with its multi-track, multi-clip video editing capabilities; it is an excellent option for those looking for this type of functionality.
As a subscriber to the VidLab Pro account, customers will unlock additional premium features such as designer fonts (hundreds), design elements (thousands), advanced animations/transitions, numerous video overlay/sound effect options, 4k exporting capabilities with customizable frame rates and remove watermarks from their edited videos.
Pricing Options:
VidLab provides a free version of the app with various in-app purchase options ranging from $0.99 to $59.99 including monthly ($9.99) and annual PRO ($29.99) subscription options as well as individual feature purchases such as removing water marks ($1.99), adding effects ($0.99-$3.99), unlocking fonts ($0.99), and purchasing a Creative Ambition Artwork pack ($1.99).
Pros & Cons
One of the strongest points of VidLab is its mobile friendly nature which is an excellent solution for mobile video editing. The ease of use of VidLab is also beneficial to casual users who primarily create content using their smartphone and is also an excellent solution for creators who want to edit and publish content quickly while away from home or at events.
Although VidLab has several positive aspects, one of its main negatives is that it has fewer advanced video editing features than some desktop applications.
7. Moovly
Using Moovly can be expensive in terms of the amount of money spent on video content creation over time. One reason why this is so is that Moovly has many advanced features.
Moovly is a video creation platform that utilizes AI to simplify the content creation process. Moovly offers its users many advanced features such as generating scripts for their videos, transcribing voice-to-text in over 130 languages, providing professional-sounding voice overs utilizing over 1200 voices, instant translating services and smart media element search in a vast library of over 120 million media elements. Many advanced features exist with Moovly.
Organizational departments can customize Moovly to meet their organizational needs. Organizations can then create a branded environment where their teams can collaborate together to create content that is consistently produced throughout all content areas. Moovly offers support for organizations deploying enterprise-wide installations of Moovly with pre-existing workflow integrations and white label versions for their partners.
Pricing Options:
Free plan that creates 2 minute SD videos with watermarks.
Pay-as-you-go pricing starting at $20/video with volume discounts available.
Subscription pricing starts at $49.92/month (billed annually) with full HD capabilities and 600 annual credits for under $1/video.
Customizable enterprise pricing for large-scale corporations and advertising agencies that include customized environments, collaboration tools and volume-based pricing.
Pros & Cons
Some significant advantages exist with Moovly. Some of these advantages include streamlined publishing workflows due to Moovly’s integration capabilities. Moovly enables both animated and live-action video content creation. Additionally, Moovly is a good choice for collaborative efforts among teams requiring consistent branding across multiple video productions.
Additionally, Moovly has some disadvantages. A steeper learning curve exists with Moovly compared to simpler video editing applications. Enterprise-level capabilities offered with Moovly may be too much for solo creators.
What To Consider When Choosing Your Social Media Video Editor
When selecting a social media video editor there are three major considerations to review when considering what will satisfy your needs. Budget is the first consideration. Are you interested in using a free video editing application or are you willing to pay for a subscription based application? Professional applications that charge for subscriptions typically offer more advanced professional-level features that assist in distinguishing your content from others.
Another important consideration is device compatibility. Ensure the video editor you select works seamlessly with your chosen workflow whether it is through mobile or desktop. While mobile applications provide greater convenience than desktop applications they often lack advanced features common to desktop applications. Desktop applications provide greater levels of control than mobile applications but limit flexibility compared to mobile applications.
Lastly consider your specific needs. Will you benefit most from AI-based automation allowing you to produce content quicker? Will you need advanced special effects to elevate your content further? Will you need collaboration tools to work with teams on larger projects? Regardless of your needs the correct video editor should match your content development requirements and future development objectives.
Why Vidpros Is Your Partner In Social Media Video Editing
Here at Vidpros we recognize the importance of creating high-quality video content to achieve successful results on social media. For years we’ve worked directly with creators assisting them in producing top-quality videos. Using state-of-the-art technology we’re able to reduce the complexity associated with advanced editing software required for enhanced content creation processes.
We are committed to delivering consistent quality that meets the standards established by your company brand. Whether you’re producing daily short-form content for TikTok or longer form educational tutorials for YouTube we’re here to help you develop content that connects with your audience.
Closing Thoughts
Your social media video editors are more than just tools used to develop your content — they are tools utilized to establish a distinct brand identity within a cluttered space filled with competing brands. Selecting the right tool and collaborating with experienced professionals such as Vidpros can increase the effectiveness of your social media content and attract new audiences as never before.
Are you ready to elevate your social media video content to a whole new level? Contact us today to discuss how Vidpros can help you develop compelling and captivating videos that resonate with your audience.
