If you use TikTok, you know that the popular video-sharing app was banned in the U.S. for about 12 hours on January 19.
Even though the app is back again, the US TikTok ban has increased the demand for alternative short-form video apps. Here, we compiled a list of alternative app to TikTok. Let’s dive in!
Future of Short-form Video Platforms
You should include short-form videos in your marketing strategy if you want to remain relevant in today’s Internet world.
Short-form videos will continue to be the most popular type of content. To keep consumers interested, platforms are making significant investments in AI-powered recommendation systems, focusing on delivering individualized content streams based on user preferences.
Integration between platforms is growing in popularity. Lots of applications make it simple for users to post material on several social networks. The distinctions between various platforms will probably become more blurred as a result.
Tools for mobile-first creation are also developing quickly. Apps are launching collaboration tools, AR filters, and sophisticated capabilities to edit videos. The goal of these developments is to increase the accessibility and engagement of content production for users of all skill levels.
Here are some factors that will influence short-form video marketing in the years to come:
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Increased personalization: As AI develops, short form video creation will be more intuitive, and more tailored videos will be produced. Based on your previous interactions and likes, we may begin to see entertaining videos that are tailored specifically for you.
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Strong engagement tools: Immersive methods of interacting with short-form video content marketing, such as AR and audience involvement, will surface.
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E-commerce integration: Videos are turning into shoppable videos with direct shopping connections. With a few taps, you may have something you like from a movie delivered right to your door.
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Cross-platform growth: Short-form videos will continue to become more popular on several platforms. Every platform will uniquely modify the format to accommodate its users.
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More creativity: There is more pressure than ever to create material that distinguishes itself in the crowded market. As companies and creators vie for your valuable attention, pushing the boundaries of innovation is the key.
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Prioritize authenticity: Most viewers can tell when someone isn’t being sincere. Brands will succeed if they can maintain authenticity and provide content that resonates with consumers on a personal level.
Best Tiktok Alternatives
Here are the best TikTok alternatives where you can post and watch short-form content:
Instagram Reels

With over five billion downloads on the Google Play Store and the top spot in the Photo & Video category of the Apple App Store, Instagram is clearly well-liked. Although relatively new, Reels is also just as well-liked, especially considering that it was developed to rival TikTok.
Content creators frequently share and cross-promote material they publish on TikTok to Reels. Hence, the majority of the videos shared on Instagram Reels are identical to TikTok, which is one of the main reasons it’s undoubtedly the most popular TikTok alternative.
Even if it could be known as the “Boomer” alternative, since popular songs and topics tend to appear there a few weeks later than they should, that won’t be a significant issue going forward.
Instagram has a sizable user base, a similar format to TikTok, and a recommendation system that has recently improved. Additionally, you can access Photos, Stories, and Reels in one location, eliminating the need to move between applications to see what everyone is up to.
YouTube Shorts

YouTube app, owned by Google, is a fantastic place where information and fun can come together, whether you’re looking for tutorials and explainers on how to do almost anything or long-form content like hours-long video essays or vlogs. Shorts also makes it an excellent platform for short-form content.
YouTube’s short-form video feature already has a ton of TikTok footage shared on it. With access to YouTube’s extensive music library and music videos, Shorts can be a good alternative if you’re also interested in finding new music outside of TikTok.
Since it’s connected to a well-known long-form video content platform, you can effortlessly transition from short videos to more extended videos. However, the only drawback is that a significant amount of the content on Shorts is re-shared, chopped-up segments from lengthier YouTube videos.
RedNote

Although the Chinese short-form video app RedNote (called “Xiaohongshu” in China) was first released in 2013, TikTok users in the U.S. have recently begun registering in large numbers for it. After politicians claimed the danger of U.S. data being accessible to China as the basis for the law requiring the sale of TikTok, U.S. users started flocking to RedNote to rebel against the ban.
Thanks to its Pinterest-like visual structure, social purchasing features similar to TikTok Shop, and livestreaming capabilities like Instagram Live, RedNote has recently been a favorite among “TikTok refugees.”
RedNote has much of the same content as TikTok, such as product reviews and beauty tutorials. Due to the language barrier, non-Chinese users are now learning basic Mandarin. In contrast, Chinese users practice their English as they engage with other users, resulting in many positive cross-cultural interactions.
However, RedNote is another Chinese-owned software that, should it gain traction in the United States, may eventually be subject to the same scrutiny as TikTok.
Snapchat Spotlight

With Snapchat Spotlight, users can share short videos with a larger audience. With its focus on augmented reality (AR) filters and ephemeral material, Snapchat provides an alternative form of artistic expression.
TikTok’s capacity to provide informative knowledge about the election in one video and a lively cookery demonstration in the next is one of its main draws. Although it does match TikTok’s “everything everywhere all at once approach,” Snapchat Spotlight’s short-form videos are are fun to watch.
While the platform’s trending area makes it simple to discover what others are talking about at the moment, it also has comprehensive search capabilities, similar to TikTok and Instagram Reels, that let you look for particular material using keywords and hashtags.
Lemon8

In light of the ban, TikTok has been actively advertising Lemon8, its sister app, which enables users to access the app using their current TikTok account, facilitating a smooth transfer.
Although the Lemon8 app is being marketed primarily as a “lifestyle community,” it functions similarly to Instagram and Pinterest. It allows users to post everything from beautiful picture collections to slideshows and search for information through “Following” and “For You” feeds. TikTok refugees may find Lemon8 easy to use since the use of filters, effects, and creative tools is comparable to TikTok.
However, Lemon8 may face the same regulatory hammer as TikTok because ByteDance also owns it.
Likee

With its vast video editing tools (beauty filters, AR filters, and backdrop changers), Likee, which now has hundreds of millions of users worldwide, is an incredibly alluring choice for content creators.
Likee is a free worldwide platform where users can create short videos and promote them. This app integrates livestreaming, video effects, and short video production into a single, easy-to-use platform. You may quickly find popular videos, produce flawless content, watch live streams, and broadcast your own live sessions with the help of a robust, tailored feed and a variety of video effects.
Its short-form video app monetization mechanism, which allows users to earn gifts through SuperLikes and livestreaming, is competitive with Tiktok’s. The app also has an extensive music collection, so it can be a wonderful place to discover the next viral sensation.
Fanbase

Fanbase is a subscription-based social media platform that combines elements of Clubhouse, Snapchat, Instagram, Patreon, and TikTok. The app’s “Flickz” function allows users to view the short-form videos they are accustomed to. Users will mostly use Fanbase for this function.
It was created to promote and elevate Black producers, whose work is sometimes underappreciated or even stolen on TikTok.
With the extra benefit of being ad-free, the subscription model also gives creators an equal opportunity to reach their audience without worrying about algorithm adjustments or the possibility of being shadowbanned.
Triller

Triller was once a direct rival of TikTok, making it a popular substitute for TikTok users. Triller is vying for the top spot, unlike other apps that are just throwing their arms open at the displaced fan base.
Triller recently launched SaveMyTikToks.com to make it easier for creators to transfer their content, and they recently hired Sean Kim, a former TikTok executive, as CEO. Kim is credited with helping create TikTok’s well-known “For You” feed.
Despite having fewer materials than other short-form video apps, Triller is well-positioned to become the migratory home for TikTok’s best talents because of its video-saving tools and fous on music and dance content.
Clapper

Clapper is one of the most similar applications to TikTok that isn’t created and controlled by a Chinese corporation. It is like TikTok created by Americans, making it one of the best alternatives to TikTok amid the looming ban.
Clapper has over five million downloads on the Google Play Store and is ranked as the second-most popular social networking app on the Apple App Store, directly after RedNote. Although Clapper isn’t TikTok, it could be the best option if you’re searching for a platform that nearly mimics TikTok in terms of algorithm and atmosphere.
It offers livestreaming, short-form content posting, and the ability to follow content creators and purchase from them through the Clapper Shop.
Wrapping Up
TikTok is undoubtedly the most popular video-sharing app for short-form content. Even though the US ban on TikTok only lasted for 12 hours, it opened the gate for other platforms to take the stage. It also gave influencers other channels they could consider to increase their reach and influence.
If you want to start creating short videos for your social media platforms, we can help you prepare your content for posting. We at Vidpros are dedicated to editing your videos so you can focus on your brand. Book a free consultation call with us today!