10 Biggest Beauty Trends on TikTok​ in 2025

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A woman in a fur-trimmed coat and beret stands against a blue backdrop adorned with TikTok logos. The text heralds the 10 Biggest Beauty Trends on TikTok 2024. A Vidpros logo graces the top left corner, highlighting the latest TikTok beauty trends​.

Table of Contents

Table of Contents

Each year, huge beauty trends approved by beauty editors have captured everyone by stormfrom alcohol-free products to clean girl aesthetics. 

With its viral trends and hacks that everyone wants to imitate, TikTok has transformed our habits and grown to impact the beauty industry significantly. TikTok’s beauty superstars are setting the standard for everything from gorgeous makeup looks and inventive nail art to skincare secrets and haircare advice.

Whether you like it or not, Gen Z and millennial’s culture and fashion are greatly influenced by TikTok trends. Here, we compiled the biggest beauty trends on TikTok, focusing on TikTok beauty products and viral challenges.

Biggest Beauty Trends on TikTok

Here are the 10 biggest beauty trends on TikTok in 2024:

Jelly Makeup

Although not new, jelly makeup became a trend in 2024 due to the emergence of beauty brands like Milk Makeup and fwee, which gave it the love and attention it deserved years after it first surfaced in beauty discussions.

Jelly makeup products, which range from lipstick to blush, have a dewy quality that produces a very sheer and buildable look. These products, which give a bouncy look, may be applied to the lips, cheeks, and eyes or anywhere you want a juicy pop of color. Make sure to take your favorite products in your makeup bag this 2025!

Clean Girl Makeup

The primary goal of the “Clean Girl Makeup” trend on TikTok is to achieve a natural, polished, and fresh look. Focusing on radiant skin, delicate highlights, and gentle, neutral colors, this style stresses simplicity and minimalism.

TikTok influencers offer detailed steps for achieving this look, which include light foundation, fluffy brows, lip gloss, and skin prep using moisturizing products. The objective is to accentuate natural characteristics without overdoing makeup, creating a glowing, makeup-free face that is appropriate for daily wear.

Unsexy Products

The beauty community had a major epiphany after the viral “Everything Shower” trend on TikTok. This led to the understanding that we had been ignoring around 90% of our skin, which is the biggest organ in our body.

TikTokers recently shared the “unsexy” products—the unsung stars of their skincare regimens. Their cost and track record of success make up for their lack of glitz and elegant packaging. These tried-and-true mainstays, which include Vaseline, Eucerin, and CeraVe products, successfully treat a variety of skin issues without irritating delicate skin. Even though these products do not have fancy packaging, they are staples because they are proven to work.

Glass Skin

Korean skincare regimens, particularly those that achieve the sought-after “glass skin” appearance, are a hugely popular trend on TikTok. This trend offers comprehensive lessons and product recommendations for achieving perfect, translucent skin that looks smooth and radiant.

TikTok content creators describe their detailed routines, which include anything from layering moisturizing serums and moisturizers to double cleaning and exfoliating. The objective is to have a radiant, dewy complexion that resembles glass in appearance.

Mermaid Core

Mermaidcore is just as popular as it was in the summer of 2023. The aquatic-inspired style is simple to adopt, with blue colors, glistening textiles, and scalloped hemlines. Use iridescent manis, beachy waves, and coral-tinted makeup to resemble the stunning mythological marine animals delicately.

Achieving those lovely mermaid waves is the main focus of the newest TikTok hair trends. These videos show how to achieve the ideal beachy, wavy hairstyle that has gained a lot of popularity step-by-step. TikTok influencers make it appear effortless to obtain those massive, flowing waves using a waver tool, braiding methods, or basic heat styling procedures.

Asoka Makeup

In the widely shared “Asoka” makeup trend, TikTokers recreated looks from the 2001 Bollywood movie “Asoka.” The elaborate makeup routine drew attention to South Asian beauty. Creators recorded themselves wearing traditional Indian bride makeup and attire to the tune of “San Sanana,” one of the movie’s songs, while sporting bold eye makeup and gold jewelry.

Many makeup artists around the world have tried the trend, showing the popularity of this makeup challenge.

Tennis Core

Preppy courtside style is called “tennis core,” a classic design trend that is making a comeback both on and off the court. Its current popularity can be attributed to Zendaya, who has been promoting “Challengers,” the film directed by Luca Guadagnino, while sporting sporty-chic attire.

Add pleated miniskirts, polo shirts, cable knits, tennis whites, and sports accessories that are reminiscent of country clubs to your ensemble.

Cowboy Core

The coastal cowgirl style was popular last summer, but it appears that Beyonce’s “Cowboy Carter” album has put the cowboy core back on the rise.

It’s time to get on your horse and embrace your country age, as Americana, cowboy culture, and Western clothing are now trending globally. Wear denim, fringe, and, of course, boots and a wide-brimmed hat to follow the style.

Boyfriend Blush

A new blush placement is making the rounds on TikTok. “Boyfriend Blush” draws inspiration from the naturally flushed appearance that occurs when cheeks go pink in the cold.

By putting the blush lower on the cheeks, “Boyfriend Blush” replicates the beautiful glow and warmth of post-sport skin, creating a beautiful sun kissed glow that can be added to your beauty routines. By spreading blush more widely over the cheeks, up into the ear, and down toward the jaw—areas where rosiness may naturally occur—TikTokers are emulating this athletic, young appearance.

Glass Nails

“Glass nails” are the newest trend in TikTok nail art. This alluring style creates an ethereal and beautiful impression by emulating transparent, glass-like surfaces on your nails.

TikTok creators combine transparent gel and iridescent foils to create a glass-like look. The result is a gorgeous pair of nails that catch and reflect light, making them the ideal option for anybody wishing to give their manicure a dash of sophistication and contemporary flair.

How TikTok Drives Beauty Trends

With viral videos showcasing popular products that frequently result in sharp sales increases, TikTok has become a significant player in the cosmetics sector. Users often rely on suggestions from influencers and regular beauty enthusiasts, which has led to the phenomenon known as “TikTok Made Me Buy It.”

Through hashtags like #TikTokMadeMeBuyIt, TikTok has significantly increased sales of beauty products. In 2023, US beauty sales reached $31.7 billion, with a 15% increase in sales of prestige cosmetics.

Here are ways TikTok drives the trends in the beauty industry.

TikTok’s Algorithm Encourages Viral Content

TikTok’s algorithm promotes content based on user interaction rather than follower numbers. This democratizes content visibility and enables both well-known brands and independent beauty entrepreneurs to reach unprecedented success in a short amount of time.

Following positive reviews from TikTok influencers, the mass brand CeraVe had a sharp increase in sales and quickly gained popularity among Generation Z. By producing an engaging video that capitalizes on viral trends and entices people to test items and share their own experiences, brands take advantage of TikTok’s algorithm.

New items are constantly shown to potential customers through TikTok’s “For You” tab, which functions as a continuous feed of hot content. These customers are likely to spread the word about their experiences, increasing a product’s visibility.

TikTok’s Effect on Consumer Purchase Behavior

Big beauty influencers like Mikayla Nogueira gain 1 million views per video, and TikTok-viral products go out of stock all the time, showing the platform’s impact on the beauty industry.

TikTok’s significance extends beyond trend-setting and product discovery; it has a direct bearing on consumer choices. According to a Kantar survey, 37% of TikTok users found a product on the platform and bought it right away. Moreover, according to TikTok for Business, 67% of users are motivated to purchase when using the app, highlighting its ability to motivate consumer behavior.

The platform has taken advantage of customer behavior by adding “TikTok Shop,” which lets users buy things straight from the app. This innovation creates a smooth shopping experience that turns viewers into customers almost immediately.

Community-Centered Content Fuels Authenticity

Instead of highly produced commercials, consumers are more inclined to believe product suggestions from other users who have similar experiences. Gen Z, who values openness and sincere relationships with companies, finds this authenticity especially appealing.

Before-and-after videos, skincare routines, and beauty tips are common types of TikTok content that allow users to demonstrate actual results and increase consumer confidence in the effectiveness of items. By promoting user engagement through challenges and lessons, brands may gain more credibility and social proof.

User-Generated Content Create Trends

Influencers in the skincare and cosmetics space on TikTok are essential in creating new trends. According to Cosmetify’s Influencer Report, TikTok beauty influencers have an increasing influence on consumer behavior, as seen by their 164% annual rise in followers.

Another important factor in the development of trends is user-generated material or UGC. With over 40 billion views, the #TikTokMadeMeBuyIt hashtag demonstrates how viral challenges and customer recommendations may result in widespread product acceptance.

The Bottomline

TikTok has established itself as a leading platform in the cosmetics and skincare sector due to its combination of influencer partnerships, user-generated content, shoppable features, and efficient algorithms. As the app continues to expand, it will continue to be an essential tool for brands looking to launch new products, start trends, influence customer behavior, and increase sales.

If you want to start your career as a TikTok beauty influencer today, Vidpros can help you edit your videos. We are dedicated to providing you with the support you need so you can focus on writing reviews and creating content. Book a free consultation call with us today!

 

About the Author

Mike

Michael Holmes is the founder and CEO of Vidpros, a trailblazer in video marketing solutions. Outside the office, Michael nurtures a growing community of professionals and shares his industry insights on the blog.

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