Do you know how User-Generated Content (UGC) has impacted digital marketing? In my opinion, UGC influencer videos are one of the most effective techniques for advertising products. These videos include common people, mostly celebrities, who share their personal stories and experiences with a specific product. They are real, and therefore, people find it easier to relate to them than when they are made formal like traditional advertising.
UGC influencer videos are essential for increasing interaction and trust in the rapidly evolving market environment. But for the brands to get the best results, there should be a plan that needs to be followed. This entails understanding the UGC video rates, identifying the right influencers, and ensuring a seamless video shooting process. Here is what brands should consider to optimize the impact and get the most out of user-generated content influencer videos.
The Power of UGC Influencer Videos
UGC influencer videos are effective because they are real people sharing real experiences. Rather than hiring actors or recording commercials, influencers provide genuine content as they share their own experiences and present real reviews, demonstrations, or product openings. This is important in the contemporary society where customers are in search of the real deal.
A few reasons why UGC influencer videos are so effective:
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They build trust: Users tend to believe in word-of-mouth, especially when it comes from persons they follow on social media. For instance, research says that 90% of consumers believe in UGC video content more than the typical advertisement.
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They feel more relatable: It can be noticed that influencers discuss shows that are familiar to the viewers, and this makes the product look quite appealing.
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They are cost-effective: Working with influencers is usually less expensive than creating conventional commercials, particularly when using micro-influencers. Advertisers benefit from the low cost of production and at the same time get to target a more interested audience.
Key Factors to Consider in UGC Influencer Collaborations
While UGC influencer videos offer many advantages, executing a successful campaign requires careful planning and consideration. Below are key factors brands should keep in mind when working with UGC influencers:
Understanding UGC Video Rates
Some influencers cost differently based on the number of followers, engagement rates, content type, and theme. Here are some general categories:
Micro-influencers (1,000 – 100,000 followers): These influencers have fewer followers on social media platforms but they are very active and their charges are relatively cheap. This way brands will receive higher authenticity and closer relation with the followers.
Macro-influencers (100,000 – 1 million followers): These influencers are more general and a little bit costly because of wider audience. Their content quality is more refined, though, they may have a slightly lower engaging content level than the other categories.
Celebrities or Mega-influencers (1 million+ followers): Although they enjoy a very large customer engagement and followers, mega-influencers are costly and may charge higher for a post or video content. Their videos do not seem as intimate, but they are perfect for mass UGC campaigns with an emphasis on logo recognition and brand campaigns. Some are doing unboxing videos, educational videos and other user generated videos to increase brand awareness.
It’s essential for brands to budget for UGC influencer campaigns, factoring in not just influencer rates, but also the cost of video editing and promotion.
Selecting the Right Influencers
The type of influencers you choose for your UGC video campaign will determine whether it will succeed or fail. Here’s what to keep in mind:
Audience Alignment
Make sure the influencer has the right audience and potential customers that can be of interest to your business. For instance, if you are in the business of selling fitness products, partner with fitness enthusiasts or personal trainers who already have a relevant content and broader audience.
Content Style
Find influencers creating content in a similar manner to your brand. It is not appropriate to have a laid-back lifestyle influencer promote a high-end tech product.
Engagement Rate
Do not obsess about the number of followers on your account on social media channels. Look at how engaging the content of the influencer is to his or her audience. High interaction normally suggest that the audience is loyal to the influencer and is likely to follow any recommendation made by the influencer.
Roles and Responsibilities
In terms of influencers, one must be very clear. Brief them on what you want to be captured in the video, for instance, the key message to pass across, product to be featured, and any other company’s branding that needs to be incorporated. But at the same time, it is important to provide them with a creative independence to make it look as natural as possible. If the UGC videos are too rehearsed, this may make the audience lose interest in them.
Video Production and Editing
While UGC is far more relaxed and spontaneous than usual, the high quality UGC videos cannot be ignored. There is nothing that can be compared to clear audio, proper lighting, and good editing that will improve the look of the video. This is where professional editors for UGC product videos come into play. It can be a service such as Vidpros where the influencer’s raw footage can be edited and enhanced with transitions, music, and graphics but still feel like UGC.
How to Maximize UGC Influencer Videos
To ensure your UGC videos deliver maximum impact, consider these tips:
Encourage Creativity: Let influencers promote your product in a way that would appeal to their followers. Creativity results in better content.
Use Hashtags: Brand specific hashtags should be developed to facilitate tracking and aggregation of UGC. This also makes other users to also post content, thus increasing the overall visibility.
Promote Across Platforms: To get the most out of your UGC videos, make sure to post them on multiple social media channels such as Instagram, TikTok, and YouTube.
Track Performance Metrics: Once the video is out, the next thing is to track various parameters such as views, likes, comments, and shares to determine the success of the UGC campaign. These insights can be used to fine tune future strategies.
Successful UGC Influencer Video Campaigns
Let’s take a look at some real-world examples of brands using UGC videos effectively as marketing strategy:
Fenty Beauty: In this way, through cooperation with beauty influencers who make makeup videos using their product, Fenty Beauty has developed itself as a powerful player in the beauty market. These videos are quite convincing and show how Fenty products can be used in many different ways.
GoPro: GoPro feeds on UGC by promoting unique content created by extreme sportsmen and travelers using GoPro cameras. The UGC influencer campaigns have been effective in increasing brand affinity and in demonstrating the effectiveness of the camera in real-life scenarios.
Nike: Nike often sponsors athletes and fitness enthusiasts to endorse their products. These influencers post workout videos, product demonstrations, and recommendations, which are relevant to Nike’s marketing objectives for global fitness lovers.
Conclusion
UGC influencer videos serve as a great asset for brands to leverage genuine content that fosters trust, interaction, and sales. By selecting the right influencers, being very clear on expectations, and hiring a professional video editor, brands can create engaging UGC videos that will be well received by the audience.
So, if you are willing to take your UGC influencer videos to the next level, Vidpros is here to assist you. We focus on post-production of UGC videos, meaning we take the raw material and make it look professional but keep it real at the same time. Get in touch with Vidpros today to improve your UGC video marketing and increase your brand’s performance!
