Twitter Vertical Video | Best Practices and Size Guide

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A smartphone shows a vertical video of someone smiling and pointing, surrounded by X logos reminiscent of Twitter. Against a blue backdrop, the text reads Twitter Vertical Video with a small Vidpros logo.

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Table of Contents

Twitter Vertical Video: Creating Engaging Content

Have you noticed how vertical videos dominate your social media feed? With their rise in popularity, platforms like Twitter are evolving to make the most of this content style. Whether you’re a marketer, influencer, or just love posting, creating vertical videos on social media platforms like Twitter can significantly boost your engagement and reach. In this article, you’ll know the tools and strategies to craft engaging vertical videos for Twitter and beyond.

To create engaging content on Twitter, vertical videos are a smart option because they work well on mobile phones. With a 9:16 aspect ratio, the videos fill the whole screen on a smartphone, giving a more immersive experience than regular landscape videos. This format grabs huge people’s attention as they scroll, making it easier for your video to stand out and get noticed. Vertical videos also fit the way people naturally hold their phones, making them more comfortable and easy to watch.

To get the best results from vertical videos on Twitter, it’s important to follow the platform’s guidelines. Twitter videos could be with a resolution of up to 720×1280 pixels, which keeps your videos looking sharp and clear. By sticking to these rules, you avoid issues like poor quality or parts of your video being cut off. Following these guidelines will make your videos look more professional and have a bigger impact on your audience.

Using the right editing tools is key to making great vertical videos. Apps like InShot, iMovie, and CapCut are designed for editing vertical videos and offer simple features for trimming, rotating, and adding effects. These tools make it easy to create professional-looking, eye-catching videos. By using them, your videos can stand out more on Twitter, leading to better engagement to the world and results.

Vertical Video on Twitter

Why Vertical Format is Important on Twitter Videos

Vertical video has become increasingly important on Twitter, mainly because most users access the platform through their mobile phones.

Ease of Viewing

The vertical format takes advantage of the smartphone’s full screen, providing a more immersive experience for viewers. Unlike traditional horizontal videos, vertical videos don’t require users to rotate their phones, making it easier and more convenient to engage with the content. This can help your videos with strong visuals to stand out in the feed, leading to higher engagement rates.

Align with People

Another reason vertical videos are important on Twitter is that they align with how people naturally hold their devices. Since Twitter is a fast-paced platform where users scroll quickly, videos need to capture attention in an instant. A Twitter video which is vertical fits the mobile-first nature and an effective way to allow your content to connect with users and viewers more naturally. This format is especially effective for grabbing attention and encouraging interaction, whether through likes, comments, or retweets.

Optimizing Social Media

Lastly, vertical videos are vital for brands and influencers aiming to optimize their social media strategy. With most users viewing content on mobile, adapting to vertical video allows you to meet the expectations of your audience. By using vertical video, you ensure your content is presented in the best possible way, maximizing its impact. This approach is relevant and can help increase brand visibility, reach more users, and boost engagement on Twitter.

Twitter Video Dimensions

Twitter supports various video dimensions, but for the best results, here are some important tips:

1. Vertical Video: The recommended aspect ratio for vertical videos on Twitter is 9:16, with a resolution of up to 720×1280 pixels. This ensures the Twitter videos fill the entire screen on mobile devices, creating an immersive experience.

2. Landscape Video: For horizontal videos, the max file size or aspect ratio should be 16:9, with resolutions ranging from 640×360 pixels (minimum) to 1920×1200 pixels (maximum).

3. Square Video: Twitter also supports square videos, which have a 1:1 aspect ratio. The recommended resolution is 720×720 pixels.

For all video formats on Twitter, the maximum file size is 512MB, and the video length is limited to 2 minutes and 20 seconds, though longer videos are allowed for certain accounts. Using the correct dimensions helps ensure that your content displays properly and maintains high quality across devices.

Best Free Vertical Video Editor iPhone: Top Picks

Editing vertical videos on your iPhone has never been easier, thanks to a variety of free and powerful apps. Here’s a comparison of some of the best free vertical video editors for iPhone, each with its own strengths depending on your needs.

1. iMovie: Best for Beginners

iMovie remains one of the best free options for iPhone users. While it’s not exclusively designed for vertical video, it allows you to rotate your clips to fit vertical formats. The app is simple to use and offers a range of basic features, such as trimming, splitting, and adding transitions.

Pros: Free, easy to use, integrates with other Apple devices.

Cons: Limited advanced features, not specifically for vertical video.

Why it’s the Best: 

iMovie is a great option for beginners or anyone looking for fast, simple vertical video edits without complex features. It allows users to easily cut, rotate, and trim clips to fit vertical formats, making it ideal to upload for platforms like Twitter and Facebook. Since it’s free and comes pre-installed on iPhones, it offers a hassle-free editing solution without additional costs or downloads.

2. InShot: Best for Social Media Editing

InShot is a popular app among social media creators, especially for platforms like Twitter, TikTok, and Instagram. It’s designed to handle vertical video perfectly, offering a range of editing tools such as filters, music, transitions, and text overlays.

Pros: Easy to use, focused on social media, supports multiple aspect ratios.

Cons: Free version has watermarks, limited advanced feature without a subscription.

Why it’s the Best: 

InShot is an ideal choice for creators who frequently post videos on social media, offering fast and mobile-friendly editing. It’s especially popular for platforms like Instagram, TikTok, and Twitter, providing easy tools to add music, text, filters, and transitions. With a user-friendly interface and support for multiple aspect ratios, InShot helps create polished, professional-looking videos quickly and effortlessly.

3. CapCut: Best Overall Free Option

CapCut, developed by ByteDance (the company behind TikTok), is quickly becoming one of the go-to apps for vertical video creators. The app includes a wide array of editing tools, from basic trimming and cutting to advanced features like filters, effects, sound and transitions.

Pros: Free, no watermarks, packed with editing features.

Cons: Can be overwhelming for beginners due to its numerous options.

Why it’s the Best: 

CapCut is an excellent choice for anyone who wants a powerful, free app to edit vertical videos, especially for uploading on platforms like Twitter and Facebook.

Vertical Video Editor: Other Options to Consider

In addition to the best free vertical video editors for iPhone, there are a number of other vertical video editors that work across platforms, giving you more flexibility and features to enhance your content.

1. Adobe Premiere Rush: Best for Cross-Platform Use

Adobe Premiere Rush is designed for creators who want a seamless experience across devices. It supports vertical video editing and offers advanced features like color correction, audio syncing, and more. Premiere Rush is perfect for creators who need to move between mobile and desktop seamlessly.

Pros: Cross-platform, professional tools, integration with Adobe Creative Cloud.

Cons: Premium features behind a paywall.

Premiere Rush is an excellent choice for creators who want professional-level editing tools while still enjoying the flexibility of mobile editing. It offers features like color correction, audio adjustments, and advanced transitions, making it ideal for more polished video content. Plus, it seamlessly syncs with Adobe Premiere Pro for those who need even more powerful editing capabilities on desktop, allowing you to maintain a consistent editing workflow across devices. Whether you’re working on the go or at your desk, Premiere Rush provides the tools to create high-quality, engaging videos.

2. KineMaster: Best for Advanced Mobile Editing

If you’re looking for more control over your video edits, KineMaster offers multi-layer editing, chroma key, and more advanced tools. It’s perfect for creators who want to elevate their vertical video editing without being limited by basic features.

Pros: Powerful editing tools, multi-layer editing.

Cons: Watermark on the free version, the user interface might be overwhelming for beginners.

KineMaster is ideal for users who want to handle more complex video projects on their phone without needing a desktop editor.

Making the Most of Vertical Video for Twitter and Beyond

To create the best vertical videos for Twitter, using the right tools and understanding the platform’s specifications is key to success. Twitter video dimensions, which support a 9:16 aspect ratio, and Facebook vertical video dimensions highlight the importance of optimizing for mobile devices, as most users access these platforms on their phones. Pairing a top-notch video editor with your smartphone or camera ensures that your videos are not only visually appealing but also properly formatted for multiple platforms, giving them the best chance to stand out and engage your audience across Twitter, Facebook, and beyond.

Level Up

Making vertical videos for Twitter and other platforms is easy, but to really make them stand out, you need a professional touch. Vidpros offers expert video editing services to turn your raw footage into polished, eye-catching content. With skilled editors who know vertical video inside and out, Vidpros can elevate your videos and improve your video strategy—message us now and see the difference!

 

 

About the Author

Mike

Michael Holmes is the founder and CEO of Vidpros, a trailblazer in video marketing solutions. Outside the office, Michael nurtures a growing community of professionals and shares his industry insights on the blog.

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