YouTube has become a platform for anyone who wants to learn anything, from DIY projects to makeup tutorials. YouTube also came up with YouTube Shorts to compete with the short-form video platform TikTok.
YouTube has emerged as a hotspot for fashion inspiration. On this platform, influencers share their fashion lookbooks, makeup tutorials, and luxury fashion finds. Whether you’re interested in high fashion, streetwear, or sustainable fashion, there’s something for everyone.
In addition to being fun to watch, fashion YouTubers offer insightful commentary on the industry. These YouTubers provide a variety of information that may help you develop your personal style, from product reviews to styling advice.
It might be challenging to choose from hundreds of fashion YouTubers to find one you want to follow. We’ve done the research for you and compiled a list of the best, which you should follow immediately if you’re interested in fashion and want to keep up with the latest trends.
Role of YouTube in Fashion Industry
Fashion brands can no longer afford to ignore digital channels like Google, Facebook, and YouTube. These channels offer the opportunity to reach a much wider audience while keeping marketing budgets low.
The demographic and content of fashion YouTube has undeniably changed in recent years. What was once a digital gold mine of shopping hauls, clothing reviews, and do-it-yourself tutorials has seen a significant decline in demand, with the majority of these former creators switching to TikTok and Instagram.
In its place is a new generation of enthusiastic young creatives, each with a strong visual eye and critical point of view. Their approach is documentary, and there is a certain level of nuance and flair that is supported by careful research and years of experience in the industry.
With the highest viewership of Gen Z and Millennials, YouTube is the second most popular search engine globally. It is navigable in 80 languages and has 2 billion monthly active users worldwide, making it one of the best platforms for advertising and marketing.
Brands have turned to YouTube to engage with customers and spread their messages, using video marketing techniques that extend beyond the present.
The COVID-19 pandemic drove the industry to change to a more digitally-powered environment, which resulted in a sharp increase in video material, whether it was live streaming of events with little or no audience or pre-produced branded videos that were distributed in place of the runway show. For example, due to the pandemic, New York Fashion Week was mainly hosted digitally in 2021.
Best Fashion Channels on YouTube
Now that we know the role of YouTube in the fashion industry, let’s delve into our list. Here’s a list of the top 10 best YouTube channels that are making waves in the fashion world:
Loic Prigent
With 664K subscribers, Loic Prigent is one of the most popular fashion figures on YouTube, and he has made his mark in the fashion space.
Attending a runway show is alluring due to its mystique and exclusivity, which is where Loic Prigent has distinguished himself from his peers.
On his fashion videos, Loic offers a behind-the-scenes look at some of the most prestigious fashion houses, including Chanel, Saint Laurent, and Dior. He documents unvarnished and unscripted interactions with showgoers, some of whom are A-list celebrities and renowned designers.
HauteLeMode
With 947K subscribers, HauteLeMode by Luke Meagher is one of the pillars of the fashion YouTube world. Luke is a fashion critic and host. Through his YouTube channel, HauteLeMode, Luke helps the general public understand and absorb fashion.
HauteLeMode reviews the newest fashion shows and red carpets, explains the history of luxury labels, and makes names like Givenchy, Louis Vuitton, and Balenciaga accessible to the average person.
HauteLeMode by Luke Meagher is a great place to start if you’re looking for red carpet reviews. Luke examines and evaluates the greatest (and worst) looks from the A-list celebrities who attend these events. His criticism is often severe and poignantly direct.
The channel is a great way to stay up to date on all the latest fashion celebrity news, combining Luke’s scathing comments and his keen understanding of fashion history.
Bliss Foster
Bliss Foster currently has 310K subscribers on YouTube, making him one of the most sought-after fashion gurus.
For those who are passionate about fashion history, Bliss Foster’s approach to topics is unmatched. Bliss covers every corner of the fashion industry, from the latest news and trends to previous shows and archive events.
The cornerstone of the channel is Foster’s continuous series, “The Margiela Series,” which documents every runway show from the iconic Maison Margiela company from its inception to the present. It is a monument to the immense effort Bliss invests in his craft.
Micarah Tewers
With 2.43M subscribers. Micarah Tewers is one of the most popular fashion Youtube channels.
However, Micarah is not a typical fashion influencer; she is more of a fashion seamstress. Her YouTube channel shows her incredible creations and fashion moments, such as turning a couch into fashion.
Whether you want to watch her process, gain inspiration to create your own, or watch her occasional lifestyle videos, her creativity is more than deserving of her views.
Micarah’s most popular video, which was posted in 2020 and is about recreating Ariana Grande’s Grammy dress for cheap, has garnered 12 million views.
Tim Dessaint
With 1.47 million subscribers, Tim Dessaint is definitely one of the most popular fashion YouTubers of our time.
Tim’s YouTube channel offers a wide range of information, from videos about specific brands and must-have items to breakdowns of entire towns’ fashion choices. As a fashion influencer, he turns simple items into unique and fascinating men’s fashion fits, making his content both inspirational and instructional.
Tim’s most popular video, which was posted in 2023, has garnered 3 million views, proving his caliber as a fashion YouTuber.
Lina Noory
With 902K subscribers, Lina Noory has taken the crown as one of the most popular fashion content creators.
Lina’s YouTube channel focuses mainly on useful and educational Shorts that help make entertaining wardrobes and fashion trends accessible, especially for those who aren’t typically interested in fashion.
Her distinct and playful approach to educational videos, which often cover topics such as tying shirts and how to wear the same outfit in a million different ways, makes her stand out from other fashion influencers.
Lina’s most popular video, which was posted in 2020, has now garnered over 780K views.
Justine Leconte officiel
With 1M subscribers, French creator Justine Leconte is one of the most popular fashion gurus on YouTube.
Justine came from the South of France and studied business and marketing. However, she loved clothes and disliked fashion brands’ low-quality, low-price, low-ethics strategies. Thus, she returned to study fashion design at Parsons in New York, aiming to be the change she wanted to see in the world.
Justine started posting on her YouTube channel in 2015. She posts about the latest fashion trends, timeless style, and elegant style tips. As a result, she became the top fashion creator on the platform in 2022.
The most popular video on her channel, which discusses good hairstyles for various face shapes, was posted in 2017 and has garnered over 9.6 million views. She also discusses personal style and body types.
Drew Joiner
Drew Joiner currently has 337K YouTube subscribers, making a mark in the YouTube fashion world.
Keeping up with the newest styles, fashion trends, and the ideal cool look, Drew’s YouTube channel features a range of videos with an equally distinctive, quirky, and educational flare. He also talked about the difference between trendy fashion and timeless style and how to build a timeless wardrobe in his videos.
His most popular video, which was posted in 2022, has garnered over 1.6 million views over the years.
Teachingmensfashion
With 7.21 million subscribers, Teachingmensfashion has solidified its position as one of the best channels for men’s fashion trends. The channel’s most popular video, about the 10 ways men are dressing wrong, was posted in 2017 and has garnered over 7 million views.
Teachingmensfashion empowers men to step up their fashion and grooming game with actionable tips that anyone can follow. This YouTube channel makes fashion approachable and entertaining for its viewers by emphasizing self-assurance and individual style while offering helpful tips and realistic advice.
Teachingmensfashion is a top source for men’s fashion and grooming. It also provides helpful guidance on how men may improve their looks, wardrobe, and self-esteem.
withwendy
With 1.45M subscribers, withwendy is one of the most popular fashion YouTube channels. Wendy’s first YouTube video, uploaded in 2011, has garnered over 400K views, showing her success as a YouTuber.
withwendy is a well-known fashion YouTuber from Canada. In addition to styling and thrifting, Wendy enjoys creating beautiful clothes, which is how her channel elevates fashion. Wendy also posts DIY tutorials on her channel.
Well-known YouTube channel withwendy focuses on sewing and DIY fashion projects. The channel features a variety of creative challenges, tutorial videos, and personal vlogs that show the creator’s sewing experience. withwendy delves into topics like upcycling, making one-of-a-kind clothing, and budget-friendly style, focusing on affordable design.
The Bottomline
YouTube has become an essential part of our lives, and the same is true for the fashion industry.
If you want to learn more about fashion and improve your personal style, there is a fashion YouTuber out there for you, whether you want to learn more about the newest trends in fashion or are seeking ideas for your next outfit.
If you want to start posting about fashion on YouTube, we can help you edit your videos. We at Vidpros are dedicated to helping you finalize your videos so you can focus on creating content. Book a free consultation call with us today!
