The Untold Benefits of Fractional Editing for Marketing Agencies

The video editing industry is currently inundated with “unlimited” professional video editing services that sound very tempting. Unless you know what it means and what it entails, you might be fooled into it.

One of the primary goals of marketing agencies is to achieve optimum results for outsourced marketing-related services, including video editing services. But how can they benefit from white-label fractional editing services versus “unlimited” editing services?

Today, videos are your best choice if you want to attract, connect, engage, and communicate with your target audience for brand awareness.

With the massive influx of videos online numbering in the billions – be it on Youtube, social media and anywhere else – the demand for higher standards will continue to increase. It will determine how videos will succeed in the online sphere.

Undoubtedly, quality video content and how it can add value to viewers will become the norm. It will determine the effectiveness of the video content in resonating with the audience, generating leads and winning more customers.

On the other hand, marketing agencies work at the forefront of developing and implementing brand marketing strategies for clients.

Perhaps, there’s no marketing agency that will contest the viability and effectiveness of videos to deliver the goods to their clients. 

These agencies do more than just one or two marketing categories and have a lot on their plate.

Imagine, a full-service marketing agency provides their clients with access to a range of services, resources, and marketing strategies such as;

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Conversion rate optimization (CRO)
  • Social media management and advertising
  • Web-design and development
  • Website maintenance
  • Email marketing
  • Content marketing
  • Review management
  • Events and promotion 
  • And so much more

Mind you, and those are just some of the significant services that agencies have on their plate.

Why video marketing?

We intentionally left out video marketing on the list, simply because adding it there could just be another long list of marketing strategies involving videos because, let’s face it, videos are the “IN THING” today and something that is non-negotiable for any well-respected and reputable marketing agency.

Just imagine the magnitude of the video production process – from pre to post-production stages – of developing excellent video content for marketing.

The entire video production process is time-consuming and complex, can cost a lot of money, and demands advanced technical human judgment and creative skills. 

Now, try to imagine having a marketing agency incorporate this into their mix of service offerings – it can surely cause a dent in their business because it can take up additional human, technological and financial resources to get the best video output in their marketing campaigns.

With the growing demand for video marketing content, there are three key elements that are crucial for any video output that gets posted online; 

QUALITY

TIME

VALUE

These are the critical ingredients that can never be compromised and something that must be in every video strategy.

Benefits of fractional video editing services

The video editing industry is currently inundated with “unlimited” professional video editing services that sound very tempting. Unless you know what it means and what it entails, you might be fooled into it.

Most “unlimited” video editing or graphic services are not usually transparent with their “unlimited” business model, especially on how much time can a video editor spend on a given project. 

It would be great if a video editor focuses on one or two video projects, but what if an editor is assigned a video editing project for more clients, say 5 to 7 clients, with a turnaround of 24 to 48 hours?

Now, compare this with the fractional video editing service. 

Vidpros, a leading fractional video editing service provider, is very transparent in assuring clients of a strict 1:4 editor-to-client ratio, which guarantees each client no less than two hours of no-nonsense and dedicated video editing service for their projects.

But that’s not all. Enterprise or marketing agencies can avail of more time for their video editing needs by availing of unique packages to ensure they get the right amount of time, quality, and value out of their video editing needs.

A more realistic offering of TIME, QUALITY, and VALUE for marketing agencies

With these three elements present in each video output from fractional video editing, marketing agencies can the videos as a significant selling point to their clients.

Increase sales and conversions

Superb quality videos have been considered “money-makers” for brands and a product video presented on a website’s landing page is bound to increase conversions by as much as 80%.

Around 74% of consumers who watched explainer videos regarding a product or service based their decisions to purchase from the brand after the video views.

Enhance Google search rankings 

The primary platform that is considered when it comes to videos is Youtube which is undoubtedly the go-to social media site if promoting products or services needs to touch base with a global audience network.

Not only does Youtube boast a massive user base of 2.6 billion, but Google also owns the video-hosting platform, and there’s no better way than to take advantage of that partnership.

With this fact alone, it takes a significant load off some very complicated marketing pressures if Google and YouTube were two different entities – each needing different game plans and strategies.

A survey found that websites with videos embedded on their pages, especially landing pages, are 53 times more likely to rank on Google search results. The number increases when videos used are linked to Youtube.

Of course, it is essential to incorporate SEO into these marketing videos to increase the chances of ranking on Google.

Video ads mean higher CTR

Video ads have an average CTR of 1.84%, the highest rate among other digital ad formats.

Youtube skippable video ads have a completion rate of 9%, but non-skippable 15-second video ads have a surprising completion rate of 92%.

A similar trend is seen with Facebook video ads, where it was found that 74% of total ad recall is achieved within the first 10 seconds of a video ad played on the platform.

That’s value-added and offered by marketing agencies to their client brands.

Increase output and productivity

Letting the experts do the work saves marketing agencies the time to plan to develop content ideas for more unique and compelling video ideas and concepts.

It gives agencies more time and energy to enhance productivity and get their videos done faster and with amazing results, allowing them to churn out more engaging and entertaining video marketing content. 

Focus on key operational mandates

As mentioned before, video content creation is a great deal of work from crafting ideas, making storyboards, scriptwriting, recording, editing and rendering.

It gets more challenging when marketing agencies need to develop an authentic voice that’s creative and unique for a client’s brand but gets tied down by the massive workload of producing video content created and published.

By working with a professional fractional editing service, marketing agencies save time and energy to focus more on their other marketing goals and objectives.

Save $$$ on video production costs

While outsourcing video editing services costs money, it is much less than spending or purchasing high-quality and high-performance video editing hardware and software. 

Having an in-house video production department also entails regular overhead costs for salaries and equipment, utilities, and maintenance costs, which pressure the marketing agency to increase revenues to cover these costs.

By leaving the hard work of video editing to a professional video editing service, marketing agencies can be assured that their allied marketing campaigns can get better focus and traction to help their clients achieve their respective marketing and business goals.

Marketing agencies can get more quality, time, and value with fractional video editing services, so contact Vidpros today.

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