Many home services companies have found success after their videos went viral on social media sites like TikTok and Instagram. By using videos, they built an audience for their services, which led to more bookings.
In the world of Instagram reels and TikTok videos, which consume much of our daily time, the question arises: How can we use videos for home services marketing? I will teach you home services marketing strategies you can adapt to your business and give you marketing tips on how you can use videos to reach new customers.
What is Video Marketing?
Video marketing is a digital marketing strategy, like email marketing and social media marketing, that involves using videos to educate, entertain, and achieve business or personal goals.
Videos are a preferred method of marketing over email marketing and social media marketing because they provide visuals, allowing the human brain to process information faster than words. They also evoke emotions in the viewers, appealing to people’s hearts to achieve goals. Videos also engage the viewer’s multiple senses, such as sight and hearing.
Video marketing is a great way to reach local customers and increase your business’s online presence. To attract local customers, you can combine video marketing with your existing marketing strategy, such as local SEO and local service ads.
Why Use Videos for Home Services Marketing?
Videos have become increasingly vital in the changing world of online marketing, particularly in the home services industry. They visualize your company’s strengths, services, and value to potential customers.
Videos also help a business build brand awareness and improve its online reputation, building a loyal customer base, especially for the home services industry, where visuals play a huge role.
A 2023 Wyzowl survey showed that 89% of businesses use video marketing tools, and 95% of marketers consider videos integral to their online marketing strategies. Home service companies usually provide services that are difficult to visualize, making videos vital tools for demonstrating service to potential customers.
The new generation grew up watching videos on social media platforms such as YouTube, Instagram, and TikTok. Hence, you may reach potential customers by creating educational or helpful videos, especially short-form content, that will promote your company.
Your main objectives are to establish a relationship with local clients to retain current ones, attract new ones, and increase your brand awareness and visibility.
Benefits of Video Marketing
Convinced yet? If not, here are some of the benefits of video marketing:
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Improves SEO: Videos increase a website’s chances of appearing on the first page of Google search results by 53 times, helping your page’s SEO. This means your business website will be seen by people searching for your services.
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Increases engagement: Compared to text and images combined, video content is shared 1,200% more frequently, increasing the chance that more people will see your content.
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Boosts conversion rates: You may boost conversions by 80% by adding a video to your landing page.
You can also add video marketing efforts to your existing marketing strategy, increasing the chance that your home services business will attract potential customers.
Tips for Effective Video Marketing
A well-made and well-thought-out video can benefit your home services business by reaching your target audience and building your online reputation on social media.
You can add video marketing to your marketing strategy to achieve your set goals, such as increasing website traffic, generating leads, booking demos, and enhancing brand recognition.
The following are the fundamental steps you may follow to create a successful video marketing strategy for your home services business. These are home services marketing tips for leveraging video to get your business out there.
Research Your Audience
Researching your audience is the first step in creating a successful video strategy. At this stage, you must understand the demographics, difficulties, and content preferences of your audience. This will help you assess if the video will address the problems of your target audience.
Decide the Themes for Storytelling
Once you know your audience’s preferences, you can decide on crucial themes for your content strategy. These themes will help you choose the narrative for your videos. Possible topics include product or service updates, events, and education.
Determine the Correct Tools for Your Marketing Efforts
After determining the themes and topics of your videos, you may now choose the right tools for your home services video marketing strategy. This includes video production, topic research, search engine optimization, content distribution, and performance monitoring.
Select The Right People
The most important part of the strategy is the people who will implement it. This may be the owner or a content marketing or social media team. You can also hire a video editing service like Vidpros!
Establish the Right Measurement to Evaluate Performance
Your ability to track and evaluate performance will determine the effectiveness of your video content strategy. Establishing systems for regularly assessing the key performance indicators for your goals will help you determine whether the strategy is gaining results.
Update the Video Marketing Strategy Continuously
By continuously monitoring the performance of your videos, you can identify the adjustments needed to improve the efficacy of your digital marketing strategies. You can also continue refining the strategy by making timely changes to improve the performance of your content.
Types of Videos for Home Services Business Marketing
Here are some types of videos you can create to market your home services business:
How-Tos
How-to videos teach people how to do something. Creating videos that cover frequent problems or offer detailed instructions may lower the number of customer care calls and enhance the overall customer experience.
This type of video also shows what value the viewers may get out of the content, demonstrating your brand’s expertise and knowledge.
For example, a cleaning company can make a video on how to clean an oven effectively. This will allow potential customers to see your services in action.
Before-and-After Transformations
Videos that show before-and-after transformations are also a good option. A carpet cleaning company can film one of its cleaning sessions to show the transformation effectively.
Before-and-after transformation videos give viewers an idea of the impact of a business’s services and how they can add value to potential customers.
Service Demonstrations
Service demonstration videos show how a service is performed from start to finish. An example would be a home renovation project, which starts with an introduction and the client’s vision for the project.
You can create several videos documenting different stages of the project and ending with a video featuring the result.
This type of video highlights the skills and expertise your business has provided, showing potential customers the level of quality you can provide for them.
Customer Testimonials
Customer testimonials can be used to capitalize on the power of social proof. It is a fantastic approach to explain to your audience the value of your services and what you can provide prospective customers.
Make sure that your videos are short and straight to the point. At the end, add a call to action to push viewers to contact your company.
You may consider doing interviews with satisfied customers or making brief videos on successful projects.
Live Q&As
Businesses can also improve the overall customer experience and decrease the workload of their customer service team by conducting live Q&A sessions on social media to provide customer support.
Businesses also do live videos to sell products and services. For example, you can offer a limited 30% off coupon for the first 10 customers to book your services. This is a great way to advertise your business and get it out there.
Video Editing Tools and Equipment
Video marketing, unlike traditional advertising tools such as TV commercials, print ads, and billboards, does not need a large budget to start. There are a lot of free editing tools you can use to edit your videos. You can also use the equipment you already have!
Here are some essentials if you want to start using videos for home services marketing.
Editing Tools
Here are some options you can consider when choosing the best video editing software for you:
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Adobe Premier Rush: A free tool that can be used on mobile and desktop.
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Davinci Resolve: A complete free editing software that rivals Adobe Premier Pro.
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iMovie: A beginner-friendly editing tool for Apple users.
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Capcut is a free editing software best suited for Titktok videos with free and premium versions.
Choosing the best editing tool is essential to create the video that you want. There is a wide range of free editing software you can choose from as a beginner. If you have more experience, you can choose paid options like Final Cut Pro and Adobe Premier Pro.
Video Editing Equipment
Here are some essential equipment to get started on making videos for your home services business:
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Camera
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Lighting
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Tripod
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Microphone
You do not need a lot of money to start, and you do not need to purchase the best camera to film your videos. In fact, you can start with what you already have: a smartphone! People usually use smartphones to create short-form content on social media platforms, and you can do that as well to create simple day-to-day videos.
Where to Upload Videos
After editing your videos, you may now upload them to social media platforms. Here are some of the examples:
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Tiktok
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Instagram
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Youtube
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Facebook
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LinkedIn
You don’t need to choose only one platform; you can leverage a few of them at the same time to increase your reach.
The Bottomline
Video marketing plays an essential role in today’s digital marketing world. It is a good tool to leverage, especially at a time when people scroll for hours on their phones watching videos.
Using videos in online marketing is a great way to reach prospective customers and increase brand visibility. This leads to improved customer retention and new customers availing your services.
If you want to start content marketing using videos, our Vidpros team is here to help you! We will handle video editing as you focus on your content strategy. Book a free consultation call with us today!
