To level up your digital marketing skills, YouTube is a goldmine of free, high-quality content. But with millions of channels, how do you know which digital marketing YouTube channel is worth your time? We’ve done the heavy lifting for you and compiled a list of 12 must-watch YouTube channels that will supercharge your digital marketing knowledge.
Why continuous learning matters in digital marketing
Before we dive into the channels, let’s talk about why staying up-to-date with digital marketing trends is crucial. As it evolves, what worked yesterday might not work tomorrow. Don’t believe us? Check out these stats:
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92% of top-performing teams prioritize ongoing education.
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95% of companies are on the hunt for marketers with solid learning agility.
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78% of leaders consider continuous learning a key factor for promotions.
Embracing a growth mindset doesn’t just make you a better marketer—it makes you more valuable to your organization. By consistently sharpening your skills, you’ll:
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Improve your strategic thinking.
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Gain a deeper understanding of your customers.
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Adapt more quickly to industry changes.
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Boost your overall productivity.
So, how can you stay ahead of the curve? Online courses, industry events, and peer collaborations are all great options. But one of the most accessible (and free!) ways to level up your skills is by tapping into the knowledge available on YouTube.
YouTube: A digital marketer’s secret weapon
You might think, “Isn’t YouTube just for cat videos and DIY tutorials?” Think again. In 2024, YouTube has cemented its place as a vital marketing platform:
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2.7 billion active users (that’s a lot of eyeballs!).
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90% of marketers use it, with 78% finding it effective.
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$31.5 billion in ad revenue in 2023 alone.
But YouTube isn’t just a platform for reaching your audience—it’s also an incredible learning resource. Here’s why you should be using YouTube for your digital marketing education:
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Massive reach. With billions of users, plenty of content creators share their expertise.
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Visual learning. Complex concepts are often easier to grasp when demonstrated visually.
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Up-to-date information. YouTube creators can quickly produce and publish content on the latest trends and algorithm changes.
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Community engagement. Learn from comments and discussions on videos.
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Diverse perspectives. Access insights from marketers around the globe.
Now that we’ve established why YouTube is such a powerful learning tool, let’s explore the 12 must-watch channels that will take your digital marketing skills to the next level.
Neil Patel: The digital marketing guru
Neil Patel’s channel is the go-to resource for marketers of all levels. With over 1.29 million subscribers and a massive library of 1,800+ videos, Neil earned his position as a digital marketing thought leader.
What you’ll learn:
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SEO strategies that work.
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Content marketing tips to boost your traffic.
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Social media tactics to increase engagement.
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Email marketing hacks to improve conversions.
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YouTube marketing strategies to leverage the platform for business growth.
Neil keeps things fresh with 2-3 new videos weekly, ensuring you’re always up-to-date with industry developments. In 2024, he made waves by emphasizing the importance of human-created content over AI-generated alternatives—a hot topic in the marketing world.
Why you should watch:
Neil’s “Neil Knowledge” series is packed with actionable tips for business growth. His engaging case studies and practical advice make complex concepts easy to digest, whether you’re a newbie or a seasoned pro.
Moz: The SEO powerhouse
Regarding search engine optimization, Moz is the cream of the crop. In 2024, they celebrated a huge milestone: the 10th anniversary of their famous “Whiteboard Friday” series. Talk about staying power.
What you’ll learn:
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Advanced SEO techniques.
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Link-building strategies that won’t get you penalized.
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Keyword research tips to uncover hidden gems.
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Content marketing tactics to boost your search rankings.
Moz consistently releases 1-2 high-quality videos per week. They focus on depth and value, so you know you’re getting the good stuff.
Why you should watch:
The “Whiteboard Friday” series is legendary for a reason. These in-depth SEO discussions break down complex topics into easy-to-understand chunks, and their curated playlists make it easy to dive deep into specific SEO topics.
Ahrefs: Data-driven SEO insights
With over 565,000 subscribers, Ahrefs has become a go-to resource for SEO professionals. In 2024, they launched a new series on advanced SEO techniques and AI integration in digital marketing.
What you’ll learn:
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How to conduct thorough keyword research.
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Link-building strategies that work.
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Technical SEO tips to boost your site’s performance.
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Content optimization techniques for better rankings.
Why you should watch:
Samuel Oh’s clear, actionable tutorials highlight the Ahrefs channel. Their diverse playlists cover SEO topics from beginner to advanced levels, making finding content that matches your skill level easy.
Backlinko: Simplifying SEO for everyone
Brian Dean’s Backlinko channel simplifies complex SEO concepts. In 2024, they expanded their coverage to include the impact of AI on digital marketing strategies—a must-watch for forward-thinking marketers.
What you’ll learn:
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Link-building techniques that drive results.
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On-page SEO optimization tricks.
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Content marketing strategies for higher engagement.
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YouTube SEO tips to boost your video rankings.
Why you should watch:
Brian’s knack for breaking down complex topics into actionable steps is unmatched. Whether you’re just starting or looking to refine your advanced techniques, Backlinko has something for everyone.
HubSpot: Your inbound marketing mentor
HubSpot’s YouTube channel is a wellspring of inbound marketing wisdom. In 2024, they launched an innovative series on integrating AI into inbound marketing strategies, proving they’re always ahead of the curve.
What you’ll learn:
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Inbound marketing fundamentals and advanced tactics.
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Email marketing strategies to nurture leads.
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Social media management tips for better engagement.
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Branding techniques to stand out in a crowded market.
Why you should watch:
With over 130,000 subscribers, HubSpot offers diverse content that caters to marketers at all levels. Their dedicated playlists on creativity, design, and brand improvement make it easy to focus on specific areas of interest.
Google Analytics: Straight from the source
When understanding your website’s performance, Google Analytics is the gold standard. Their YouTube channel is the official source for Analytics, Data Studio, Optimize, Surveys, and Tag Manager.
What you’ll learn:
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How to set up and use Google Analytics effectively.
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Advanced techniques for data analysis and visualization.
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Tips for using Google’s suite of marketing tools.
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Insights into AI and machine learning applications within Analytics.
Why you should watch:
In 2024, they expanded their content to more advanced topics, including AI and machine learning applications. Whether you’re a beginner or a data wizard, this channel offers something.
Social Media Examiner: Your social media guru
Social Media Examiner’s YouTube channel is a one-stop shop for social media marketing. In 2024, they took their content to the next level with live-streamed events and tutorials on the latest platform updates and algorithm changes.
What you’ll learn:
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Platform-specific strategies for major social networks.
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Content creation tips for better engagement.
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Social media advertising techniques.
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How to measure and improve your social media ROI.
Why you should watch:
Founder Michael Stelzner hosts regular live-stream talk shows with expert guests, giving viewers real-time insights into current trends. The channel’s diverse range of presenters ensures that viewers get varied perspectives on social media marketing topics.
Search Engine Land: Your SEO news source
Search Engine Land’s YouTube channel is where search engine marketers go to stay informed. In 2024, they introduced in-depth video analyses of algorithm updates, helping marketers adapt their real-time strategies.
What you’ll learn:
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Breaking news on search engine algorithm changes.
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SEO and PPC best practices.
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Expert interviews with industry leaders.
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Insights into emerging search technologies.
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Comprehensive coverage of search engine marketing, including SEO and PPC advertising.
Why you should watch:
Their videos are backed by thorough research and industry expertise, covering everything from keyword research to paid search advertising. This channel is a must-subscribe if you want to stay ahead of the SEO curve.
Digital Marketer: Where learning meets fun
Digital Marketer’s YouTube channel takes a unique approach to digital marketing education. In 2024, they revamped their content strategy by introducing game-show-style videos in their “Marketing Challenges” series.
What you’ll learn:
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Practical digital marketing tips and strategies.
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Inbound marketing techniques.
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Content marketing best practices.
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Social media marketing hacks.
Why you should watch:
Their blend of entertainment and education makes learning about marketing concepts enjoyable. The competitive “Marketing Challenges” series adds an element of fun to serious marketing topics, from customer avatars to Facebook ads and lead generation.
Unbounce: Master the art of landing pages
Unbounce’s YouTube channel is your go-to landing page optimization and conversion rate optimization (CRO) resource. In 2024, they introduced an AI-powered landing page builder, leveraging over 2 billion conversion data points.
What you’ll learn:
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How to create high-converting landing pages.
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A/B testing techniques for better results.
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Mobile optimization strategies.
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SEO tips for landing pages.
Why you should watch:
Their step-by-step tutorials make it easy to create effective landing pages, even if you need coding skills. Whether you’re a beginner or an advanced marketer, Unbounce offers practical advice to boost your conversion rates.
Seven Figure Agency: Scale your marketing business
Seven Figure Agency’s YouTube channel is a goldmine for digital marketing agencies looking to scale. In 2024, they launched “The Seven Figure Agency Accelerator,” a comprehensive program to help agencies reach that coveted seven-figure mark.
What you’ll learn:
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Strategies for agency growth and client acquisition.
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Case studies of successful seven-figure agencies.
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Tips for overcoming common agency challenges.
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Techniques for scaling your marketing efforts.
Why you should watch:
Founder Josh Nelson’s case study series offers rare insights into effective digital marketing strategies and their results. If you’re running an agency or aspiring to start one, this channel provides a roadmap for success.
Dave Gerhardt: B2B marketing rebel
Dave Gerhardt’s channel is for B2B marketers, entrepreneurs, and brand builders. With his experience from Drift and Privy, he’s a B2B marketing thought leader. He’s not a digital marketer, but he is one of my favorites to learn about marketing in general, so I included him on this list. His B2B strategies, brand development, and marketing leadership perspective offer insights that complement and expand traditional digital marketing.
What you’ll learn:
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B2B marketing strategies that work.
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Brand building for startups and established companies.
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Marketing leadership to level up your career.
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Community building to create customer loyalty.
Dave keeps his content current and practical by mixing interviews, case studies, and actionable advice. In 2024, he launched the “Founder Brand” movement to help startup founders use their personal stories for marketing success.
Why you should watch:
Dave’s channel is a storehouse of practical advice and new ideas. His content is real-world focused, with lessons from his failures and the power of storytelling in marketing. Plus, you get access to the Exit Five community, a group of B2B marketers.
Whether you’re a marketing newbie looking to learn the basics, an intermediate marketer looking to level up, or a founder looking to amplify your brand’s voice, Dave Gerhardt’s channel has covered you in the B2B world.
How to make the most of these YouTube channels
Now that you’ve got your list of must-watch channels, here’s how to turn that knowledge into action:
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Create a learning schedule. Set aside weekly time to watch videos and implement what you’ve learned.
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Take notes. Jot down key takeaways and actionable tips from each video.
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Implement strategies. Don’t just watch—do! Try out new tactics in your marketing efforts.
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Engage with the community. Leave comments, ask questions, and connect with fellow marketers in the video comments.
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Share your knowledge. Discuss what you’ve learned with colleagues or on social media to reinforce your understanding.
Learning is an ongoing process. By consistently engaging with these channels and putting their advice into practice, you’ll be well on your way to becoming a digital marketing hustler.
Capping off
You have 12 must-watch marketing YouTube channels that will transform your digital marketing skills there. From SEO magic to social media mastery, these channels cover all the bases you need to succeed.
The world of digital marketing is constantly evolving, and these channels are just the tip of the iceberg. Keep exploring, learning, and, most importantly, implementing what you’ve learned.
Ready to take your digital marketing game to the next level? Subscribe to these channels, hit that notification bell, and prepare to soak up severe marketing knowledge. Your future self (and your boss) will thank you.
