Comparing Software Companies in Video Localization

Video content dominates 82% of internet traffic, making adapting your videos for a global audience crucial. To resonate with viewers worldwide, you need specific tools and services to master video localization, which goes beyond mere language translation.

If you need more time to adapt your content for international markets, we’ve researched for you. This guide examines five leading companies revolutionizing video localization, ranked by their technologies, services, pricing, and customer satisfaction. We’ll explore how these industry leaders can help you tap into non-English speaking markets and maximize your video content’s global impact.

A deep dive into the top 5 video localization services companies

Rask.ai

Rask.ai is an AI-powered video localization platform packed with features to streamline the content adaptation process for global audiences. The software can automatically transcribe and translate your content into over 130 languages as soon as your video is uploaded, making it easy to localize video content. Rask.ai also allows you to enhance existing videos by transforming them into localized versions to better engage with diverse audiences.

Alongside translating your content, Rask.ai allows you to generate subtitles, dub videos with AI-powered lip-sync technology, and clone voices in 29 languages. Once you’re happy with the final product, you can export high-quality localized video and share it across various platforms and markets.

Pros and best features include:

• AI-powered translation and dubbing in over 130 languages.

• Voice cloning capabilities for maintaining personal voice across languages.

• Automated speech-to-text transcription.

• Advanced video editing tools.

• Subtitle generation and translation.

• Scalability for simultaneous multi-language translations.

• Significant cost reduction compared to traditional localization methods.

• Rapid processing of hours of content in minutes.

• Customization options with various editing tools and voice presets.

Cons of Rask.ai:

• Pricing may be steep for individual creators or small businesses.

• The quality of AI translations may vary depending on language pairs.

• Limited human-in-the-loop options in lower-tier plans.

Pricing: Rask.ai offers tiered pricing plans starting with:

• Creator plans at $50/month (billed annually) for 25 minutes of content.

• Creator Pro ($120/month for 100 minutes)

• Business ($600/month for 500 minutes), and custom Enterprise solutions.

Each plan offers increasing features and capabilities to suit different localization needs.

Case Study:

Gerd Leonhard, a renowned futurist and public speaker with about 300,000 YouTube followers, used Rask.ai to expand his global reach. Utilizing the platform, he successfully dubbed hour-long videos into Spanish, German, Portuguese, Polish, Hindi, and Catalan.

It allowed Leonhard to save thousands of dollars and countless hours on localization efforts while preserving his voice across languages. He noted, “Now, Rask AI translates my English videos into any language using my voice,” demonstrating how the platform can help content creators overcome language barriers and significantly expand their global influence.

Papercup

Papercup is an AI-powered video dubbing platform revolutionizing how companies localize content for global audiences.

Founded in 2017, the company uses cutting-edge AI technology to translate and dub videos automatically into multiple languages, creating high-quality localized videos. Papercup ensures that cultural references are appropriately adapted, enhancing viewer engagement and ensuring the content is relatable and culturally appropriate. 

Alongside automated script translation, Papercup offers ultra-realistic AI voices in over 100 languages, customizable voice control for brand consistency, and even voice cloning capabilities for special projects. Papercup can handle all aspects of dubbing, including content distribution, once you’re happy with the final product.

Pros and best features include:

• Enterprise-grade AI dubbing with human refinement.

• Over 100 ultra-realistic AI voices across multiple languages.

• Customizable voice control for brand consistency.

• Hybrid approach combining text-to-speech and speech-to-speech technologies.

• Voice cloning capabilities for special projects.

• Post-production and video editing services.

• Significant reduction in dubbing turnaround times.

• Cost-effective compared to traditional dubbing methods.

• Scalability for large video catalogs.

• Ethical commitment to fair usage of voice data.

Cons of Papercup:

• Pricing may be higher than some fully automated solutions.

• The custom pricing model may lack transparency for smaller clients.

• Limited self-service options for individual creators or small businesses.

Pricing: Papercup offers custom pricing based on a per-minute rate with project-specific adjustments. Factors affecting the cost include:

• The length and complexity of the content.

• The combination of technology used.

• Specific turnaround times and post-production needs.

Interested clients are encouraged to book a free consultation for personalized quotes.

Case Study:

The World Poker Tour (WPT) partnered with Papercup to overcome challenges with traditional dubbing methods for their 24-episode seasons. By using Papercup’s AI dubbing solution, WPT achieved remarkable improvements:

• Reduced dubbing time by 50%, cutting time-to-market significantly.

• Realized substantial cost savings compared to traditional localization methods.

• Met the stringent quality standards set by major streaming platforms.

• Gained strategic partnership benefits, including support for WPT’s distribution strategy.

Marc Dion, Director of Distribution at World Poker Tour, praised the collaboration, stating, “Papercup has solved a lot of pain points from traditional dubbing. […] We’ve cut our time to market in half, and costs have certainly been much lower than traditional localization space.”

This case study demonstrates Papercup’s ability to deliver high-quality, cost-effective AI dubbing solutions that meet the demands of even the most discerning clients in the competitive world of global content distribution.

ElevenLabs

ElevenLabs is an AI-powered audio and voice technology platform revolutionizing content localization and voice synthesis.

ElevenLabs also excels in multimedia localization, adapting both audio and visual elements to meet the cultural and linguistic preferences of different audiences.

Their suite of tools includes AI Dubbing Studio, Voice Cloning, Speech-to-Speech, Text-to-Speech, and Sound Effects Generation. Create multilingual audio content using advanced AI to maintain the original speaker’s voice and style across languages, ensuring resonance with the audience in their native language.

Alongside AI dubbing across 29 languages, ElevenLabs offers voice cloning capabilities, thousands of text-to-speech voices in 32 languages, and a comprehensive audiobook and podcast creation workflow.

When you’re satisfied with the final product, you can fully hold ElevenStudios to manage dubbing services.

Pros and best features include:

• AI Dubbing Studio for translating audio and video content across 29 languages.

• Voice Cloning for creating digital replicas of voices.

• Speech-to-Speech allows voice conversion with delivery control.

• Text-to-speech offering thousands of voices in 32 languages.

• Sound Effects Generation for creating audio effects and instrumental tracks.

• Automatic Speaker Detection for accurate voice matching in multi-speaker content.

• Customization options for fine-tuning voice settings and audio tracks.

• Flexible editing capabilities for transcripts and translations.

• Support for dubbing from various platforms (YouTube, Twitter, TikTok, etc.).

• ElevenStudios for fully managed dubbing services.

Cons of ElevenLabs:

• The free tier is limited to 10,000 characters per month.

• Higher-tier plans may be costly for individual creators or small businesses.

• Some advanced features are only available in higher-priced plans.

Pricing: ElevenLabs offers a tiered pricing structure starting with:

• Free plan (10,000 characters/month).

• Starter ($5/month), Creator ($22/month)

• Pro ($99/month)

• Scale ($330/month) plans.

An Enterprise option with custom pricing is available for organizations needing tailored solutions.

Case Study:

Never Too Small, a media company with over 2.5 million YouTube subscribers, faced challenges in reaching non-English speaking audiences. Using ElevenLabs’ AI dubbing technology, they successfully expanded their content into multiple languages, preserving their original videos’ authenticity and emotional depth.

It led to a significant increase in international viewership and opened up new monetization opportunities through global sponsorships and advertising agreements. The partnership demonstrates ElevenLabs’ ability to help content creators break language barriers while maintaining brand identity and emotional connection with their audience.

VEED

VEED is an AI-powered video editing platform revolutionizing content creation and localization. Their flagship offering is an AI dubbing tool that instantly translates spoken audio in videos, including animated video, to multiple languages. You can create multilingual video content using advanced AI without costly voice actors, generating voiceovers and subtitles.

VEED provides a structured approach to localizing video content, ensuring that every aspect of the video is adapted to resonate with the target market.

Alongside AI dubbing, VEED offers automatic subtitle generation with 98.5% accuracy, text-to-speech avatars for personalized content, AI text-to-video generation, and music and sound effect integration. You can export your high-quality video directly from your browser, with no software installation required.

Pros and best features include:

• Seamless multilingual voiceover solutions.

• Instant matching subtitles in multiple languages.

• Comprehensive AI toolkit for content creators.

• Browser-based editing is accessible from anywhere.

• High accuracy in translation and subtitle generation.

• Ability to handle various video formats and sizes.

• Text-to-speech avatars for personalized content.

• AI text-to-video generation.

• Music and sound effect integration.

• Clean audio and eye contact correction (in higher-tier plans).

• Stock audio & video library (in higher-tier plans).

Cons of VEED:

• Limited subtitle hours in lower-tier plans.

• Some advanced features are only available in higher-priced plans.

• 4K export quality only available in Business and Enterprise plans.

Pricing: VEED offers a tiered pricing structure starting with:

• Basic plan at $12 per user/month (billed annually)

• Pro ($24/month)

• Business ($59/month)

• Custom-priced Enterprise plans.

A free plan is also available for users to try the platform before committing to a paid subscription.

Client Testimonials:

VEED has received praise from industry professionals. Max Alter, Director of Audience Development at NBCUniversal, stated: “VEED has been game-changing. It’s allowed us to create gorgeous content for social promotion and ad units easily.”

Laura Haleydt, Brand Marketing Manager at Carlsberg Importers, also noted: “I love using VEED. The subtitles are the most accurate I’ve seen on the market. It’s helped take my content to the next level.”

These testimonials demonstrate VEED’s ability to efficiently create high-quality, multilingual content by meeting the needs of both large media companies and brand marketers.

Elai

Elai is an AI-powered video creation platform revolutionizing content production across multiple industries.

Founded in 2021, the company quickly established itself as a leader in the space, with its flagship product, Elai Builder, earning the #1 product of the day spot on ProductHunt in 2022, revolutionizing video marketing.

Elai’s platform also allows for the adaptation of content to align with specific cultural preferences, ensuring that marketing campaigns resonate authentically with diverse audiences. Create top-quality videos with advanced AI for custom avatars, multilingual dubbing, and interactive content.

Alongside AI dubbing for multilingual video translation, Elai offers custom avatar creation, text-to-video conversion, real-time chat integration, AI Storyboard generation, and voice cloning technology.

You can export high-quality video and even integrate it into your applications using Elai’s API.

Pros and best features include:

• AI dubbing for multilingual video translation.

• Custom avatar creation and a library of over 80 pre-made avatars.

• Text-to-video conversion.

• Real-time chat integration.

• AI Storyboard generation.

• Auto-translation capabilities.

• Voice cloning technology.

• Interactivity features for engaging content.

• PPTX-to-video conversion.

• API access for seamless integration.

• High-quality output with professional, polished results.

• Superior customer support.

• Multilingual support for global content creation.

Cons of Elai:

• Limited free plan with only 1 minute of free credit.

• Some advanced features are only available in higher-priced plans.

• Relatively new company, still building its track record.

Pricing: Elai offers a tiered pricing structure starting with:

• Free plan

• Basic ($23/month)

• Advanced ($100/month)

• Custom-priced Enterprise plans.

A 20% discount is available for annual billing on paid plans.

Notable Clients:

Elai has an impressive client roster with significant industry players. Domino’s, the global pizza chain known for its technological innovations, uses Elai’s platform. Other notable clients include:

• MacPaw is a respected software development company.

• C2FO is a financial technology company.

• TravTus is an AI-powered travel platform.

• Sigma Software is a primary international IT services and consulting company.

This diverse client base demonstrates Elai’s ability to meet the needs of businesses across different sectors, from food delivery to software development and financial services.

Comparison of localization types to localize videos

Localization is a crucial aspect of content creation, especially in today’s globalized world. It involves adapting content to meet the cultural, linguistic, and societal norms of a specific target audience. Effective video localization goes beyond word-for-word translation, requiring adaptations to cultural nuances, humor, and societal norms.

There are different types of localization, each with its own set of challenges and benefits.

For instance, while some content may only need minor adjustments, other content might require a complete overhaul to resonate with the local audience. Optimizing localized content for search engines can significantly enhance SEO rankings and improve visibility across different regions.

Capping off

Video localization is changing fast thanks to improvements in AI. Each company we’ve examined offers unique strengths, from Rask.ai and Papercup’s comprehensive approach to ElevenLabs’ voice preservation, VEED’s user-friendly platform, and Elai’s innovative avatar creation.

As global content demand grows, these AI-driven solutions will become increasingly crucial, offering speed and cost-effectiveness while benefiting from human oversight for cultural nuance to better connect with the target audience. The future of video localization is promising, with technology poised to break down language barriers and open new possibilities for global communication.

For content creators and businesses aiming to expand globally, now is the time to explore these innovative solutions and connect with diverse audiences worldwide.