Since its inception, TikTok has proved to be an effective marketing tool for both individuals and corporations alike. This is why TikTok influencers, small businesses, activists, and comedians are continuously looking for ways to make professional videos.
Making a professional TikTok video involves key steps like establishing your niche, writing a script or storyboard, setting up the scene, shooting, editing, and uploading the video. Recording and editing videos for TikTok requires a great deal of creativity, technical expertise, and an understanding of your target audience. Here are the key steps to creating an engaging, professional TikTok video:
Identify Your Niche
Sometimes, you can cast too wide of a net. When you post a wide range of content without an established audience or niche, it can be hard to maintain a core audience. You need to identify a unique niche and focus on it. So, start by defining the theme for your TikTok videos.
It could be anything from technology to culinary, lifestyle, comedy, or educational content. Figure out what inspires you and what you can be an ‘authority’ on. TikTok is home to influencers who range from cat behaviorists to professional chefs to dancers! Nail down what your ‘thing’ is to set the tone for your TikTok account.
Outline Your Story and Write a Script
Even the most experienced actors and TV personalities rely on a script to ensure their stories maintain a logical flow. Therefore, plan your content in advance by preparing a script.
This helps to organize your thoughts and keep the story clear and logical. TikTok videos can be ten minutes long at most, but most viewers won’t stick around for an entire ten minutes. Start with a script that ranges between thirty seconds to three minutes, and read it aloud before filming.
Obtain the Necessary Equipment
Making a professional video requires filming equipment, such as cameras, lighting, and at least one microphone. Familiarize yourself with these tools, as they can increase your video’s quality.
You don’t have to buy all the devices right when you start out‒you can lease them from a local film company or a fellow content creator.
Shooting
Before you begin shooting, you need to consider the visuals of your video. The location you choose for your video depends on the theme of the story and your target audience.
Pick a location that matches your content and take note of lighting, background, acoustics, and other aesthetic elements for quality purposes. Offering quick tips and tricks in your professional field? A plain backdrop might be perfect. Shooting a recipe video? Consider filming in a clean, well-lit kitchen.
Record your video in keeping with the script and storyboard you’ve prepared. Test the audio and lighting before you begin filming, and experiment with different camera angles for visual intrigue.
Editing
Once you’ve recorded your footage, you need to edit it for quality. You can use the built-in editing features and functionalities provided by TikTok or other advanced video editing programs like Adobe Premiere Pro.
If you’re not a professional video editor, hire professionals. For instance, some creators are tempted to hire a Fiverr TikTok video editor for their projects, only to wind up with an editor less tech-savvy than they hoped for. Luckily, with VidPros, you are guaranteed professional, high-quality edits every time. Instead of hiring a freelancer who can be difficult to vet, work with a VidPros editor to get professional videos faster.
Previewing and Revising
Before you upload the video, watch it carefully, noting any areas that require adjustments. If you want to make changes, contact your VidPros editor. It’s that simple!
Uploading and Sharing
You can now upload the video to your TikTok profile. This process involves clicking the ‘+’ sign and choosing the edited video. All that is left is to write an interesting caption, choose a thumbnail, and upload it!
Next Steps
Making a professional TikTok video takes creativity, attention to detail, and knowledge of your target audience. Fortunately, you can now rely on professional video editors from VidPros for your TikTok videos!
Wondering how to edit your TikTok videos after posting? Don’t miss our latest post!
