Content marketing has proven to be an effective way to build your brand and reach out to your target audience for many years.
As content marketing grows in importance, one form that is gaining a lot of traction is video marketing. A recent study found that 83 percent of marketers feel video is more critical than it has ever been in terms of marketing.
Statistics indicate that 87 percent of businesses use video as a tool to market their products or services, regardless of whether it’s done professionally by a renowned editing company or a YouTube online video editor that can be accessed online.
So, let’s take a look at what video content marketing is, the role of professional video editors, and how much they earn.
Video Content Marketing – What Is It?
As the name suggests, video content marketing refers to creating video content by brands to showcase their online profile. Videos are usually published on either YouTube or a social network, though they can also appear in webinars, courses, live videos, or self-hosted videos. Videos can be published in a variety of ways.
A video made by a YouTube video editor online with a well-thought-out script can be a powerful tool for a brand to spread its message in a way that will enable the brand to reach out to a large audience in an easily accessible manner. This content strategy can be applied to both B2C and B2B markets.
One of the great things about video content marketing is that it has become more accessible and easier to do effectively as the years go by.
With so many options available to marketers, there is something for every type of business, especially if they commission online video editors.
Even those with limited to no traditional video recording or editing skills can use them well.
How professional video editors fit in
A video editor works as part of a post-production team and makes changes to previously recorded footage using specialized software to bring it up to date.
However, there is more to the video editor’s work than technical skills. For them to be able to interpret the exact message that is intended to be conveyed, they have to work closely with the film director, video, or vlog to get the clear message across.
A video editor has a lot of hats to wear. Some of these hats include cutting out unnecessary parts that don’t add value to the final product and keeping the elements vital to its success.
There is no doubt that video editing is a challenging, long-winded process that requires the editor to master or continually improve their skills with time.
When editing recorded footage, video editors also have to make crucial decisions about how the footage should be addressed. Unlike vlogs, the directors and producers of movies and commercials use several cameras to capture their images.
Choosing the best point of view and angle to focus on the product or message is the editor’s primary task, and then working their magic to produce high-quality video content based on the chosen point of view and angle.
How much do video editors earn?
Careers in video editing can be very lucrative, especially in the United States, for professional editors with the right skill sets.
Beginner freelance video editors make between $25 and $60 an hour or over $65,000 a year, while expert video editors online or offline make upwards of $100 an hour.
The national average for both in-house and freelance video editors is $66,186.
With videos phenomenally dominating online content formats, video editing is one of the fastest-growing content creation services, with an estimated 29% growth between 2020 and 2030.
It doesn’t come as a surprise since videos are the primary marketing tool instead of photos, and video streaming services are currently overwhelming the market.
Every year over 8,600 job positions for video editors are opened, whether freelance or in-house.
If this sounds tempting, it’s crucial to notice that most in-house video editors hold a bachelor’s degree in film.
However, mastering the editing software in demand can also help you score a good position.
How much do video editors earn around the world?
Do freelance and online video editors earn the same as their counterparts in the US?
Well, not quite.
Several factors affect the variance in pay rates for offshore video editors, such as foreign currency exchange rates, cost of living, economic standing, and labor pay standards, to name a few.
To get the current pay rates for video editors from countries reputed to have some of the best editing professionals, the Vidpros team researched the values from several references.
Sources for the data include freelance job site UpWork, professional social networking platform LinkedIn, international data research body Economic Research Institute, research and survey data from employers and workers, and government-run websites.
However, note that the data provided is an approximate representation by region and not a definitive guide to exact salary packages. Furthermore, it is based on the consolidation of researched figures, statistics, and data, subject to change depending on the fluctuations and movements of currency exchange values.
The amounts provided have been converted into US dollars and values are based on the prevailing exchange rates at the time of publication.
USA $66,186
Average gross salary – $66,186
Average hourly rate – $32
Average annual bonus – $1,754
Entry-level video editor (1-3 years of experience) average salary – $47,469
Senior level video editor (8+ years of experience) average salary – $81,674
Poland $19,846
Average gross salary – $19,846
Average hourly rate – $9.60
Average annual bonus – $530
Entry-level video editor (1-3 years of experience) average salary – $14,359
Senior level video editor (8+ years of experience) average salary – $24,706
India $13,965
Average gross salary – $13,965
Average hourly rate – $6.75
Average annual bonus – $371
Entry-level video editor (1-3 years of experience) average salary – $10,216
Senior level video editor (8+ years of experience) average salary – $17,577.
Philippines $7,740
Average gross salary – $7,740
Average hourly rate – $3.86
Average annual bonus – $260
Entry-level video editor (1-3 years of experience) average salary – $6,214
Senior level video editor (8+ years of experience) average salary – $12,221
Brazil $19,634
Average gross salary – $19,634
Average hourly rate – $10
Average annual bonus – $625
Entry-level video editor (1-3 years of experience) average salary – $15,261
Senior level video editor (8+ years of experience) average salary – $27,636
Mexico $15,250
Average gross salary – $15,250
Average hourly rate – $7.15
Average annual bonus – $465
Entry-level video editor (1-3 years of experience) average salary – $10,778
Senior level video editor (8+ years of experience) average salary – $19,471.
Malaysia $17,151
Average gross salary – $17,151
Average hourly rate – $8.38
Average annual bonus – $460
Entry-level video editor (1-3 years of experience) average salary – $12,556
Senior level video editor (8+ years of experience) average salary – $21,605.
Argentina $12,623
Average gross salary – $12,623
Average hourly rate – $6.06
Average annual bonus – $333
Entry-level video editor (1-3 years of experience) average salary – $9,324
Senior level video editor (8+ years of experience) salary – $16,044.
Vietnam $10,490
Average gross salary – $10,490
Average hourly rate – $5.06
Average annual bonus – $340
Entry-level video editor (1-3 years of experience) average salary – $7,251
Senior level video editor (8+ years of experience) average salary – $15,175
Canada $51,077
Average gross salary in Canada – $51,077
Average hourly rate of $24.59
Average annual bonus – $1,368
Entry-level video editor (1-3 years of experience) average salary – $37,037
Senior level video editor (8+ years of experience) average salary – $63,726
Belarus $4,285
Average gross salary – $4,285
Average hourly rate – $2.35
Average annual bonus – $103
Entry-level video editor (1-3 years of experience) average salary – $3,190
Senior level video editor (8+ years of experience) average salary – $4,996
Czech Republic $21,432
Average gross salary – $21,432
Average hourly rate – $10.37
Average annual bonus – $572
Entry-level video editor (1-3 years of experience) average salary – $15,493
Senior level video editor (8+ years of experience) average salary – $26,657
Singapore $24,899
Average gross salary – $24,899
Average hourly rate – $22.84
Average annual bonus – $1,252.56
Entry-level video editor (1-3 years of experience) average salary – $16,119
Senior level video editor (8+ years of experience) average salary – $29,382
Romania $13,244
Average gross salary – $13,244
Average hourly rate – $6.37
Average annual bonus – $354
Entry-level video editor (1-3 years of experience) average salary – $9,633
Senior level video editor (8+ years of experience) average salary – $16,574
China $27,847
Average gross salary – $27,847
Average hourly rate – $13.56
Average annual bonus – $745
Entry-level video editor (1-3 years of experience) average salary – $20,383
Senior level video editor (8+ years of experience) average salary – $35,070
Denmark $51,802
Average gross salary – $51,802
Average hourly rate – $24.89
Average annual bonus – $1,372
Entry-level video editor (1-3 years of experience) average salary – $37,120
Senior level video editor (8+ years of experience) average salary – $63,868
South Africa $28,477
Average gross salary – $28,477
Average hourly rate – $13.71
Average annual bonus – $754
Entry level video editor (1-3 years of experience) average salary – $20,599
Senior level video editor (8+ years of experience) average salary – $35,443
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