Best Focal Length for Real Estate Video

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Choosing the right focal length is crucial for capturing your property’s best angles. Learn which lens to use.

You need a particular skill to create an attention-grabbing real estate video. It should showcase the property’s best features, create a sense of spaciousness, and leave viewers wanting to see more. Whether you’re a professional agent or selling your home, understanding focal length can significantly enhance your video. 

Integrating AI real estate video editors into video editing processes can streamline tasks like color correction, stabilization, and even automated highlight reel creation, ensuring that your real estate videos stand out in a crowded market.

Let’s dive in and take your video to the next level by unlocking the power of focal length

What is Focal Length?

Focal length refers to the distance, usually measured in millimeters (mm), between the lens of the camera and the point where the image comes into focus. It determines how far the “focusing point” is from the lens and affects the size of objects in your photo. In photography, the focal length also controls the angle of view and magnification, determining what can be captured by the lens and how subjects appear in the final image.

Open Up the View for Real Estate Videos

What is the most essential rule for real estate videos? Use a wide-angle lens! This kind of lens, usually between 16mm and 35mm, lets you show more of the room at once. This is key to showing how the rooms are arranged, how they connect, and how big the whole place feels. Imagine a comfy living room – a wide lens lets viewers see everything, from the kitchen to the fireplace area.

Using a vast camera setting (like 16mm) can bend the picture at the edges. This can make straight walls look curvy, and the room seem much bigger than it is. To avoid this weirdness, use a slightly less wide setting, like 20mm or 24mm. These settings will still show much of the room without making it look strange.

Close-ups Capture the Goods

Big, wide shots show everything, but remember to zoom! Get tight on excellent details like fancy doorknobs, pretty fireplaces, or cute reading nooks. Imagine a gorgeous kitchen island. Zoom in to show off the amazing countertops and shiny appliances. Viewers will love seeing things up close.

Drone Views: See it All from Above

Drone footage makes real estate videos awesome! Filming from way up high gives viewers a unique bird’s eye view of the whole property. They’ll see the entire yard, the fabulous pool, and even the whole neighborhood. Rules for drones can be different depending on where you are, but the cool factor a drone adds is unbeatable. Especially for fancy houses, drone videos are worth it; however, drone real estate video costs can change depending on the client’s preferences and how good the videographer is. 

Mastering Focal Length: Top Tips for Stunning Real Estate Videos

Experiment with different focal lengths to find the perfect angle for each part of the property. While wide-angle lenses are considered the best focal length for real estate video, capturing spacious interiors, closer shots can highlight intricate details.

Maintain a consistent style throughout your video to create a polished look. This includes using the same focal length and composition for a cohesive viewing experience.

Once you’ve captured your footage, don’t overlook the power of editing. Professional real estate video editing services like Vidpros can enhance your footage with smooth transitions and other editing magic, making your video more engaging and enjoyable. Consider outsourcing real estate video editing services, like Vidpros, that are reputable and offer high-quality solutions.


Remember, the best focal length depends on the specific property and the story you want to tell through your video.  By understanding the impact of different focal lengths and using them strategically, you can create stunning real estate videos that leave a great impact on potential buyers.


Want to showcase your listings with impactful real estate videos? Vidpros can help you craft the perfect story using the right focal lengths to capture every detail and leave viewers wanting more. Contact them today!

 

About the Author

Mike

Michael Holmes is the founder and CEO of Vidpros, a trailblazer in video marketing solutions. Outside the office, Michael nurtures a growing community of professionals and shares his industry insights on the blog.

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