Do you want your SaaS product videos to be engaging for B2B companies? They need to, and it’s not just you.
While our previous article provided a buffet of B2B SaaS video marketing examples, today, we’re zeroing in on the main course: SaaS product explainer videos.
We’re talking demos that dazzle, feature spotlights that shine, and use cases that make your target audience go “Aha!”
Why the laser focus? In the high-stakes world of B2B SaaS, your product isn’t just king – it’s the whole kingdom. The best SaaS product videos can differentiate between a prospect hitting “Buy Now” or “Bye Now!”
So, buckle up.
We’re about to dive into B2B SaaS product videos that work. Get ready to turn your software showcase from a snooze-fest to a must-see spectacle.
Types of B2B SaaS Product Videos
B2B SaaS product videos come in various formats, each serving a unique purpose in showcasing your software’s value. Let’s explore the different videos that can effectively demonstrate your product’s features and benefits. Explainer videos for SaaS are particularly effective in simplifying complex ideas and promoting products through engaging storytelling and informative visuals.
In-Depth Product Demos
These SaaS product videos show everything your software can do. They’re like a full tour of your product, showing how it works from start to finish. It’s great for helping people understand what your software does.
Purpose and benefits:
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They show how your software can solve problems.
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They help people feel more sure about buying your product.
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They can help sell your software by turning interested people into buyers.
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They can reduce customer support costs by teaching people how to use your product.
Example 1: Grammarly
Grammarly, which helps people write better, has a great demo on their website. You can type in some text and see how Grammarly fixes mistakes and suggests better words. It’s like trying the product before you buy it.
Example 2: Airtable
Airtable, a super-powered spreadsheet, has a short 3-minute video that shows its capabilities. The video shows how you can use Airtable to manage projects or keep track of real estate listings. It’s a quick way to see how flexible the product is.
Key takeaways from these examples:
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Good demos let people try out the product.
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Demonstrate the product’s versatility in various applications.
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It’s essential to have a clear next step, like signing up for a free trial.
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These demos are necessary for selling your product and making customers happy.
Feature Spotlight Videos
These are short videos that focus on one specific part of your software. A SaaS explainer video can be particularly effective in this context, as it simplifies complex technical concepts through visuals and storytelling. They show how one feature works and why it’s useful. It’s an excellent way to highlight new or essential parts of your product.
When and why use feature spotlights?
Use these when you add new things to your product. They help get people excited about new features.
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They’re great for showing specific groups of customers how your product can help them.
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These videos can teach current users how to use your product better.
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They work well on social media or in emails because they’re short and grab attention quickly.
Example 1: Slack’s Feature Spotlight
Slack made short videos about different parts of their chat app. One video shows how to set up automatic tasks for your team. It uses engaging animation and clear explanations to show how easy it is.
Example 2: HubSpot’s Marketing Hub Features
HubSpot made videos about its marketing tools. The videos show how to send emails and find good sales leads automatically. They also demonstrate the software in use, helping people understand its functionality.
Best practices learned from these examples:
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Keep videos short, around 1-1.5 minutes. It keeps people interested.
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Use clear pictures or animations. It helps explain complicated things.
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Show how the feature helps solve problems, not just how it works.
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Tell people what to do next, like trying the product for free.
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Make sure the video is appropriate for the people you want to watch it with. Use words and ideas they understand.
Product Update Announcements
A SaaS promo video can tell people what’s new when you change or improve your software. They keep your users in the loop and can get them excited about new stuff you’ve added.
Importance of keeping users informed through video:
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Videos are more interesting than just text. They help explain complicated changes better.
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Regular updates help users trust your company more. People are more likely to keep using your product when they feel informed.
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Videos can show precisely how new things work. It helps people start using new features faster.
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Telling users about updates can make them happier with your product and less likely to stop using it.
Example 1: Zoom’s Product Update Video
Zoom often makes videos about new features in its products. Recently, it made a video about new features. The video shows what’s on the screen and explains how to use the new settings, making it easy for people to understand the changes.
Example 2: Salesforce’s Release Highlights
Salesforce makes videos every three months about significant updates. These videos are about 5-10 minutes long. They show how new tools work, have customers discuss the changes, and include info from those who make the product. It helps users see how the new things can help them.
Strategies for compelling update videos:
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Keep videos short, usually under 3 minutes. It helps keep people interested.
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Use clear pictures or screen recordings to show how new features work.
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Explain how the new things will make users’ lives easier or better.
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Tell viewers what to do next, like trying the new features or asking questions.
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Make updated videos on a regular schedule. This way, users know when to expect new information.
These strategies help B2B SaaS companies tell users about updates in a way that’s easy to understand and makes users happy.
Use Case Scenarios
These videos show how people use your software in real life. SaaS explainer videos are essential tools for SaaS companies to communicate their product’s value effectively and visually engagingly. They give examples of how your product can solve problems in different jobs or industries, helping people see how your software could work for them.
Demonstrating real-world applications:
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Demonstrate the versatility of your software across different jobs and industries. It will help people see its versatility.
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Focus on problems that your customers often face. Show how your software can solve these problems.
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Include stories or quotes from genuine customers. It makes your examples more believable.
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When you can, use numbers to show how your software has helped; it proves it works.
Example 1: Salesforce’s Use Case Videos
Salesforce, which makes software for managing customer relationships, has videos showing how their product helps different businesses. One such video focuses on their data analytics tool and its impact on a global sporting goods retailer.
It demonstrates how this analytics solution helped the retailer provide data analysis capabilities to their large workforce of over 100,000 employees, consolidating multiple tools into a single platform. It highlights how the analytics tool improved data reliability, enabled more targeted marketing efforts and enhanced decision-making through in-store analytics.
It includes practical examples of how the retailer uses the analytics platform to increase productivity and develop effective strategies.
Example 2: HubSpot’s Industry-Specific Use Cases
HubSpot, which makes marketing and sales software, has videos for different types of businesses. One video is about how marketing agencies can use HubSpot. It shows how these agencies can use the software to work with clients, get things done faster, and find new customers. By focusing on what agencies need, HubSpot shows why their software is helpful for this specific group.
Tips for creating compelling use case videos:
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Make videos for specific types of customers or jobs. It makes sure the video is relevant to the people watching.
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Tell a story in your video. Show how a customer had a problem, used your software, and solved their problem.
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Keep videos short, about 2-3 minutes. It helps keep people’s attention.
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Use pictures or screen recordings to show how your software works in the specific situation.
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Clearly explain how using your software in this way helps solve problems and makes work better.
These tips and examples can help B2B SaaS companies create impactful videos demonstrating their software’s practical applications, showcasing what the product can do and why it’s worth buying.
Integration Demonstrations
These SaaS videos show how your software works with other tools. They’re essential because most businesses use many different software, and people want to know if your product will complement what they already use. SaaS video animation can simplify complex information, enhance brand recognition, and resonate emotionally with diverse audiences through storytelling and relatable hosts.
Showcasing compatibility and ecosystem:
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Show how your software works with other popular tools that your customers use.
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Connecting your software to other tools can help people work better and faster.
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Show all the different tools your software can work with. It helps people see how flexible it is.
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Use pictures or videos to show how your software connects with other tools.
Example 1: Zapier’s Integration Demonstration Videos
Zapier, which helps connect different software tools, makes videos showing how to do this. They have a video about connecting Trello (a project management tool) with Google Forms. The video shows each step of setting this up. It uses screen recordings and clear explanations to show how to do it and why it’s helpful.
Example 2: HubSpot’s Integration Videos
HubSpot makes marketing and customer management software and has videos about connecting their software to other tools. One video demonstrates how to integrate HubSpot with LinkedIn Sales Navigator. These videos explain what the connection does and how it can help businesses. By showing real examples, HubSpot helps people understand why connecting their software to other tools is beneficial.
Best practices for integration videos:
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Keep videos short, about 2-3 minutes. It helps keep people’s attention.
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Use clear pictures or screen recordings to show how the connection works.
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Clearly explain how connecting the tools helps people work better.
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Tell viewers what to do next, like trying out the connection or asking for more information.
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Use words in the video title and description that people might search for when looking for help connecting tools.
These tips can help B2B SaaS companies make compelling videos about how their software connects with other tools. It will show how flexible their software is and why using it with different tools is helpful.
Comparison Videos
These videos show how your software differs (and is better!) from other options. You might compare your product to competitors or show how it’s improved from older versions. It helps people see why they should choose your software. SaaS explainer video production is essential for creating high-quality comparison videos that effectively demonstrate the value of your product.
Note: While comparison videos can be compelling, they may only sometimes be available due to factors such as marketing strategy changes or legal considerations. Always ensure your comparisons are up-to-date and fair.
Highlighting advantages over competitors or previous versions:
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Show what makes your product unique compared to others.
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If you compare it to older versions of your product, show how it’s improved.
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Be honest in your comparisons. It helps people trust your company.
Dos and don’ts of comparison videos:
Do:
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Be truthful. Don’t exaggerate.
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Focus on the essential features that your customers care about.
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Use pictures and charts to make things easy to understand.
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Include stories from genuine customers.
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Tell viewers what to do next, like trying your product.
Don’t:
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Don’t say bad things about other companies.
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Make the video simple enough.
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Don’t be unfair in your comparisons.
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Remember to update your video when things change.
These tips can help B2B SaaS companies create compelling comparison videos demonstrating their software’s capabilities and value, assisting potential customers to understand why their product is the best choice.
Now that we’ve covered the various types of B2B SaaS product videos, it’s crucial to understand how to gauge their impact. Let’s explore the essential metrics and tools for measuring the effectiveness of your video content.
Measuring SaaS Video Marketing Strategy Effectiveness
To ensure your B2B SaaS product videos are hitting the mark, consider tracking these key metrics:
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View Count and Watch Time – Measure how many people are watching your videos and for how long.
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Engagement Rate – Track likes, comments, and shares to gauge audience interest.
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Click-Through Rate – Monitor how many viewers take action after watching your video.
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Conversion Rate – Measure how many viewers become leads or customers after watching.
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Feedback and Comments – Analyze viewer feedback for insights on improving your videos.
Tools like Google Analytics, YouTube Analytics, or dedicated video marketing platforms can help you track these metrics and optimize your video strategy. Incorporating a SaaS video marketing strategy, like those used by Zendesk and DocuSign, can further enhance your efforts by effectively showcasing your software’s capabilities and improving customer understanding.
Quick Tips for Best SaaS Product Videos
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Speak their language – Skip the jargon and clearly show how your product makes work easier.
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Be the problem-solver. Demonstrate how you tackle real business issues, using concrete examples and data to back it up.
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Look good, feel good – Create visually appealing videos with clear audio, but remember to keep them engaging. Tell a story your viewers will want to follow.
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Guide the way – Always end with a clear next step. Whether it’s a free trial or a chat with your sales team, make it easy for viewers to take action.
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Iterate and improve – Monitor your videos’ performance, and be bold in tweaking and enhancing them over time.
Remember, great B2B SaaS product videos aren’t just about showcasing features—they’re about connecting with your audience and solving their problems. The best explainer videos simplify complex technical concepts through engaging visuals and clear messaging, enhancing customer understanding and boosting conversions.
Capping Off
Great B2B SaaS product videos are more than flashy visuals – powerful tools that can make or break your marketing efforts. You can significantly boost engagement and conversions by creating tailored videos that showcase your product’s value, solve specific problems, and guide viewers to take action.
Take inspiration from our discussed examples and apply these lessons to your product videos. Remember, the key is to highlight your unique value proposition, demonstrate real-world applications, and keep your audience engaged with clear, concise messaging. Effective video marketing is crucial for a SaaS company to showcase company culture, build trust, and increase brand awareness.
Ready to level up your B2B SaaS product videos but need some help?
Try Vidpros, a fractional video editing company that can help bring your vision to life. With our expertise, you can create professional, impactful videos that showcase your product’s potential.
