As you probably already know, creating video content is a fantastic way to engage with your audience and share your message with the world. Let’s be real though, sometimes it’s a struggle to come up with new ideas all the time. Luckily there’s no need to reinvent the wheel! Repurposing your existing video content is a game-changer for your social media strategy. With little effort, you can extend the lifespan of your content, reach new audiences, and save time and resources.
Let’s dive into the 5 best ways to repurpose your video content for less work and more views.
Create Short-form Videos for Social Media
One of the most popular ways to repurpose video content is by creating short videos for social media. It’s no secret that businesses are active on not just one, but many different social media platforms. By repurposing video content and condensing it into bite-sized clips, you can create engaging and shareable videos that appeal to a wider range of viewers.
When selecting moments from your longer-form video to repurpose for short-form content, focus on the moments that are most likely to grab your audience’s attention. These might be funny, informative, or emotional moments that really resonated with your audience. Then, edit these moments down into short clips that are no longer than 60 seconds in length (or whatever the maximum length is for the platform you’re targeting). Be sure to keep your clips short and sweet, so that they’re easy for your audience to consume and share.
Once you have your clips, add some captions or text overlays to make them more engaging. You can also experiment with adding music, sound effects, or voiceovers to enhance the overall impact of your short-form videos. You can use bold, attention-grabbing text for emphasis. This is a nice way to highlight key takeaways or emphasize a funny punchline.
It’s important to keep in mind that each platform has a particular audience. Because each social media platform has its own unique style and audience preferences, you need to repurpose video content accordingly.
Here are some quick tips for the most popular social media platforms with short-form videos:
TikTok videos are known for their fun and creative content. To create awesome content for this platform, think about the current trending music and discussions and try to incorporate them into your videos. Use catchy music, humorous captions, and engaging visual effects to grab the audience’s attention. Short and snappy videos that are around 15-60 seconds in length perform well on this highly addictive short video platform.
Instagram Reels, on the other hand, is a more polished and visually pleasing video platform. To create content for Reels, you should focus on showcasing high-quality visuals, with a strong emphasis on visuals that you think are visually appealing. Think about using transitions, music, and text overlays to add to the visual appeal of your video content. Reels can be up to 90 seconds long, but slightly shorter videos tend to perform best.
YouTube Shorts is a relatively new platform for short-form video content. To create Shorts, focus on creating thoughtful and informative videos that are no longer than 60 seconds in length. You can use the same content from your longer-form Youtube videos, but make sure you edit them down to create bite-sized clips that focus on the most interesting parts. Use text overlays or captions to emphasize key points.
Social media policies are constantly changing, so be sure to check the time limits for each platform at the time that you are reading this article 🙂
Turn Your Videos into Podcasts
Another cool way you can repurpose videos is by turning them into a podcast. Podcasts are useful in reaching people who prefer to consume content in audio format, and they can also help you expand your reach to new audiences who might not have discovered your video content yet. Not everyone has the time or focus to watch a full-length video, but they might enjoy listening to a podcast while they’re commuting, working out, or doing household chores.
If you’re not sure where to start, check out some of the popular video podcasts that are already out there. Take a look at the format, length, and topics that they cover, and see if you can come up with a similar idea for your own business or brand.
If you want to turn your video content into a podcast, extract the audio track from your original video. You can do this using a free online tool like Kapwing or a more advanced audio editing software like Adobe Audition or GarageBand.
Once you have your audio file, you can edit it down to create a compelling podcast episode. Depending on the length of your original video, you might be able to create several podcast episodes from a single video, each one covering a different aspect of the original content. Just make sure each episode stands on its own as a piece of audio content.
While you can certainly use the same content from your video, you should still add some context and commentary to make it feel like a standalone episode. So to make your podcast more engaging and interactive, you can include interviews, Q&A sessions, or guest appearances in other episodes. This will add variety and diversity to your podcast series and attract more listeners.
Once you have created your podcast episodes, search for podcast directories to get an idea of where to submit your own show. For example, you can put them on a podcast hosting platform like Anchor, Buzzsprout, or Libsyn. These platforms will help you distribute your podcast to major podcast directories like Apple Podcasts, Spotify, and Google Podcasts and make it easy for your audience to find and subscribe to your podcast.
Create Written Content from Your Videos
If you’re more of a writer than a video creator, you can still repurpose your video content by turning it into written content. This usually includes blog posts and social media captions, but may even help with email newsletters or entire e-books. The possibilities are endless!
If you want to create written content from your videos, start by watching your original video and taking notes on the key points you want to cover. These key points should be the main ideas or takeaways that you want your audience to get from your content. Then, use these notes to create an outline for your written content. Blog content outlines should be structured in a logical way, using headings and subheadings that capture the essence of your video. This will help you stay focused and organized as you write.
Depending on the length of your original video, you might be able to create several pieces of written content from a single video. For example, if your video is an hour long, you can break it down into four 15-minute segments, and create a series of four blog posts or social media captions.
For your blog posts, you can also add visuals like images, screenshots, or infographics to make your post more engaging. Make sure you write in a conversational tone, using your own voice and personality. This helps you create a personal connection with your readers and make your content more relatable. Similar to creating podcasts, be sure to add additional context and examples to make the content feel fresh and original. You want your written content to stand up on its own, rather than being a simple transcription of your video.
On the other hand, your social media captions should be short and attention-grabbing, highlighting a key point you noted earlier. You can also consider emojis or bullet points to make your captions more visually appealing and scannable.
Repurposing Content in Presentations and Webinars
If you regularly give presentations or host webinars, your video content can be a valuable asset. Whether you’re presenting to clients, colleagues, or potential customers, video can add visual interest and help reinforce key concepts.
You first need to identify the most relevant video clips for your presentation or webinar. Think about the main topics you want to cover and search through your video content to find clips that align with those topics. Here are a few kinds of videos that may be the most helpful for your presentations:
1. Showcasing your product or service: If you’re presenting a new product or service, you can use video clips to demonstrate its features and benefits. This can help your audience visualize how it works and what sets it apart from the competition.
2. Highlighting customer success stories: Sharing customer success stories builds credibility and inspires confidence in your brand. You can use video clips to showcase these stories and let your satisfied customers speak for themselves.
3. Adding variety to your presentation: Incorporating fun video clips into your presentation can help break up the monotony of a long talk and add some humor and variety to your message. In turn, it helps keep your audience engaged and focused on your content.
Once you choose the appropriate video material, edit these clips down to a length that works well within the context of your presentation or webinar. You don’t want your video clips to be too long and detract from your overall message. Focus on the most important parts of the video and cut out any unnecessary parts. You can also add captions or text overlays to make them easy to understand. Space them out fairly evenly across your webinar or presentation.
Create a Video Course With Your Content
Finally, if you have a lot of videos on a particular topic, you can consider repurposing content into a video series or course. This can be an awesome step for your business, as it allows you to share your expertise more in-depth, and most likely you can charge money for it! Who wouldn’t want to make some extra cash?
When you decide to create a course, outline what and how you want to teach. Review your existing video content to see what you can repurpose and identify which videos are most relevant and useful for your intended audience. If you need to fill in any gaps, you can edit your existing videos or film new ones.
Once you have your videos selected, organize them into a logical sequence that makes sense for your viewers. Think about how you want your audience to progress through the content and create a clear roadmap for their learning journey. This could mean grouping your videos by topic, arranging them in a step-by-step process, or creating modules that build on each other.
You can make the learning experience more engaging. Consider adding supplementary materials such as workbooks, quizzes, or assignments. This will help your audience to apply the concepts they learn in your videos and reinforce their understanding. You can also include additional resources such as links to relevant articles, books, or websites to provide more in-depth information.
Once you organize your video content and create supplementary materials, it’s time to build your course platform. You can host your video series or course on your own website or use an online learning platform like Udemy, Teachable, or Skillshare. These platforms provide tools to help you create and market your course, track student progress, and collect payments.
By organizing your content into a structured and comprehensive format, you can help your audience achieve their learning goals and take their skills to the next level. You also can further yourself as an authority in your field.
Repurposing Content: Get More with Less Effort!
Repurposing your video content is a great way to get more mileage out of your hard work and engage with your audience in new and creative ways. With these content repurposing ideas, you save time and resources while still providing value to your audience. Next time you’re struggling to come up with new content ideas, simply take a look at your existing video content and see how you can repurpose it into something new and exciting. Both your brain and your audience will thank you for it!
We’ve discussed clipping short-form videos for social media, turning your videos into a podcast, creating written content, using your videos in presentations and webinars, and even creating a full-on course– phew! There are plenty of ways to repurpose content and reach new audiences.
Here at Vidpros, we’ve crafted the perfect personalized editor service to take care of all of the video repurposing for you. If you make regular content that needs editing and repurposing, then contact us here.