Professional video editing is important for YouTube because of its vast amount of content. Even otherwise well-structured videos can fail to gain traction if the editing quality is subpar. High-quality editing is as equally important to a video’s success as the content of the video itself.
A professional editor’s goal is to polish already engaging content. This may not seem that important to the outsider at first glance, but it is analogous to tarnished silver being professionally cleaned. The silver already had value but is much more marketable after a thorough cleaning.
Here are some ways a professional YouTube video editing service can assist content creators in taking their content to the next level:
Enhancing Viewer Engagement
No matter how well-crafted an idea or video concept may be, poor editing can sink a video before it even has a chance to engage the viewer. YouTube algorithms place a high value on videos that are watched until the end, so it is crucial to hook the viewers as soon as possible and keep them watching.
Sometimes, all that is required is captivating graphics and clear sound. The content will do the rest. Other times, a video may require an intro trailer. This can function as a preview of what is to come, enticing the viewer to keep watching. Skilled editors are adept at choosing which parts of a video are most enthralling and can showcase them upfront.
Once a solid opening has been established, smooth transitions that fit into a coherent narrative are essential. A YouTuber may already have an idea of how they want to structure a video, but skilled editors can string together a more compelling video through careful selection and transitions. This enhances viewer engagement and keeps them watching, precisely what the YouTube algorithm rewards.
Building Brand Identity
Regular channel viewers may wonder how YouTubers edit videos. The most popular ones often don’t–they hire professional editors. It’s no secret that popular YouTube channels often use the same intro formula in each video. This isn’t only about engagement, as we mentioned above. It’s about creating familiarity. Viewers who know what they can expect from a creator are likelier to be loyal fans. If each video feels different, it can confuse the viewer and reduce the click rates of other videos in the creator’s library.
This isn’t to say that change isn’t a good thing. Many channels have died on the vine because of a failure to innovate. However, signature graphics and effects used throughout a creator’s content serve as hallmarks of a brand. Any changes should be introduced slowly and book-ended by familiar themes. This way, a content creator can try new ideas over time and keep what is successful.
Enhancing Revenue Opportunities
Earning money through YouTube ad revenue is only one potential way to make revenue through content creation. Many creators earn money through sponsorships and selling merchandise. Those sponsors will only associate their brand identity with a polished product.
Creators who have consistent viewership and a formula that works are a sponsor’s dream. Remember, YouTube advertising isn’t the same as advertising on television. Videos may continue to garner views for years, which means sponsors aren’t investing for today. They are investing for the future. Knowing that a creator is consistent helps advertisers sleep easier at night.
Similarly, selling merch that contains inside jokes or phrases known only to loyal fans relies upon these being used regularly. Professional editors know a good thing when they see it and can often help content creators enhance their strengths with selective editing.
Video Editing Subscription Services
At Vidpros, the relationship between an editor and creator is crucial. That is why we only assign our editors four clients each, ensuring at least two hours a day for each client. With so much time spent working with a single client, our editors can quickly understand what a creator wants.
An editor who knows where the story is going before the intro is even finished can provide fast and efficient service. This is the advantage behind Vidpros’ editing as a subscription service–it provides an editor who can grow alongside the creator while never being too busy with other clients to provide services as they’re needed. Check out our resources and see how Vidpros’ team of dedicated editors can help take your YouTube channel to the next level!