TikTok has grown into a massive short-form video platform, with almost two billion monthly users accessing the app for content daily. Aside from being a source of entertainment, it’s a lucrative business channel. Content creators use TikTok to generate income, while businesses and agencies maximize its marketing potential to build awareness and grow sales.
To fully reap the platform’s benefits, you must follow the best tips for editing TikTok videos, such as using filters and effects, adding text and captions, incorporating trending sounds, narrating with voiceovers, and using a TikTok video editing service like VidPros to create the highest-quality videos possible.
The Benefits of TikTok
Knowing how to make and edit a TikTok video is advantageous for all content creators, businesses, and agencies. Here are some of the reasons why:
Engaging Content
TikTok’s unique format allows you to be extra creative in delivering your content. Products, services, and messages can be presented in an engaging way. For example, you can highlight the key features of your promotion by creating a video that shows each one off.
Wide Reach
TikTok is one of the fastest-growing social media platforms out there, with a user base that is spread out across the globe. This means that content creators and businesses can reach many potential customers.
Digestibility
The short-form nature of TikTok videos helps with digestibility–that is, it makes it easier (and faster) for people to consume the content you’re creating. Short videos are the most effective format for video content because people can get the information they need without spending too much time.
Tips for Editing TikTok Videos
Just shooting and uploading a video on TikTok may work for some, but to increase your chances of visibility and engagement, you’ll need to do some editing. Here are some tips for editing TikTok videos:
Make an Outline
Before you even shoot your video, it helps to have an outline that informs its look, treatment, and flow. This will act as a guide when you edit your video later on, ensuring that you stick to the intended concept and purpose.
Use B-Roll Footage
‘B-roll footage’ refers to supplementary clips that can add to the storytelling factor of your video. This can include behind-the-scenes footage or clips that you can incorporate to keep the video flowing or to add transitions. These are also a great way to inject some natural charm into your content.
Keep Videos Concise
The shorter your video is, the more likely people will watch it until the end. Keep this in mind when you edit; remove any unnecessary lulls and keep the transitions short so that you can catch–and keep–the attention of your viewers throughout the length of the video.
Add Trending Sounds
Adding trending sounds to your videos is an effective way to get them noticed by more people because your videos will show up under the popular audio. You can create a video that follows the beats of the trending song or simply use it as a background sound (e.g. if you’re speaking in the video).
Use Filters and Effects
TikTok has many filters and effects you can use to enhance your video or make it more fun. Explore the app’s extensive library and learn how to use the features.
Add Text and Captions
Text and captions increase the accessibility of your videos because they allow people to consume your content without sound.
Add Voiceovers
Voiceovers can make your videos more engaging. Rather than just watching a bunch of clips with little context, people can grasp content and messages more easily when a voice guides their experience.
Edit Engaging TikTok Videos with Vidpros
Editing TikTok videos can be intimidating—and a lot of work, on top of shooting the content itself. Our best tip is to utilize professional video editing services like VidPros to help you produce the best content. Book a sales call with us today to learn how we can help make your TikTok videos top-tier!
