Which link in bio tools are best for improving your brand’s visibility?

link in bio tools

Table of Contents

Table of Contents

TLDR: This comprehensive guide explores the power of link in bio tools, evaluates four popular options (Linktree, Link in Bio by Later, bio.fm, and Beacons.ai), compares their features and pricing, and ultimately crowns bio.fm as the best free choice for creators seeking a flexible, user-friendly solution to boost their online presence.

The link in bio is a powerful tool, guiding social media followers beyond platform limits to a carefully curated online presence. It guides people to see your full online presence beyond that single social site.

Since many platforms don’t allow clickable links in regular posts, the link in your bio becomes a valuable space—a direct way to show off products, share important information, and get people interested and engaged.

As someone deeply involved in creating online content, I struggled with sharing only one link in my bio landing page. Discovering “link in bio” tools opened up new ways for creators like me to showcase all our work online properly.

I looked at four popular “link in bio” tools – Linktree, Link in Bio by Later, bio.fm, and Beacons.ai. To find the standouts, I reviewed their features, pricing, and real-world uses.

I’ll reveal which “bio link tool” proved to be the best free option at the end.

Get ready to make your entire online presence shine and take your content sharing to new heights as I explore these tools.

What is Link in Bio?

The link in bio is the small but mighty clickable web address found in a social media bio. An instagram bio link is particularly important as it can drive traffic and connect with followers, offering opportunities to add multiple links, customize the page, and optimize it for SEO. It is a powerful gateway, allowing people to move beyond the social platform and see your online presence.

A link in bio can send visitors to specific web pages, helping more people see your content and take desired actions.

For a business, it provides a direct path to a product page and online store, allowing actual sales. Content creators can use it to promote new blog posts, podcasts, and other fresh material to captivate their audience.

But there’s more.

These links give valuable data through detailed tracking, letting users see what’s working and upgrade their strategy over time. They act as a central hub, combining all user’s different content and interests into one smooth experience, making it easier to access and navigate everything.

Plus, a link in bio boosts brand presence by sending followers to tailored content they connect with, keeping them engaged and reaching more people. From scheduling appointments to making money through email lists or tip jars, this simple link packs a big punch.

The link in bio is a flexible, essential tool. It raises online presence, transforming basic profiles into exciting gateways to new opportunities.

Must-Have Link In Bio Tools For Brands & Creators


Linktree Homepage

Linktree allows you to add multiple links to a single master link, housing unlimited other links and content. With customization options and valuable analytics, it transforms that single bio link into a powerful asset.

Key Features & Pricing:

  • Unlimited link hosting, even on the free plan.
  • Customizable link titles, thumbnails, etc.
  • Analytics to track clicks and engagement.
  • Paid plans start at $5/month for advanced features.


  • Simple and easy to use.
  • Unlimited links on free plan.
  • Good customization options.


  • The free plan has limited features.
  • Paid plans can get expensive.
  • No dedicated creator tools.

Link in Bio by Later  

Link in Bio by Later Homepage

Link in Bio by Later is an Instagram marketing tool including a “Link in Bio” feature that turns a single bio link into a streamlined content hub for all your links.

Key Features & Pricing:

  • Customize your links page appearance.
  • Add links, photos, videos easily.
  • Analytics to track performance.
  • Link tracking to monitor the performance of your shared links on social media platforms.
  • Free plan includes a basic Link in Bio.


  • Free option available.
  • Advanced analytics and tracking.
  • All-in-one Instagram marketing tool.


  • Limited to one link page per Instagram account.
  • More features require paid plans.
  • Focused solely on Instagram.


bio.fm homepage

With bio.fm, you can build a whole micro-website within your bio link to showcase videos, links, opt-in forms, and more.

Key Features & Pricing:

  • Unlimited links and bio blocks.
  • Embed videos, playlists, opt-in forms.
  • Email marketing integration.
  • Promote your blog post directly from your bio link.
  • 100% free to start, paid plans from $5/month.


  • Intuitive, no coding required.
  • Generous free plan with unlimited links.
  • Good customization and branding.


  • Analytics is relatively basic.
  • Paid plans needed for advanced features.


Beacons.ai Homepage

Beacons.ai provides an all-in-one suite of tools for creators – link in bio, website builder, email marketing, and more to build their online presence.

Key Features & Pricing:

  • Customizable link in bio landing pages with custom links to drive traffic to your website and other online profiles.
  • AI content tools and automation.
  • Integrated website builder.
  • Free plan, paid plans start at $8.33/month.


  • Comprehensive feature set for creators.
  • AI and automation tools.
  • Integrated website builder.


  • Steeper learning curve than essential tools.
  • Most features require a paid plan.
  • Higher pricing, not ideal for beginners.

DIY WordPress Option

For those seeking complete control and customization, the WordPress route offers a powerful DIY solution to create a personalized link on your bio page that aligns perfectly with your brand identity.

While it demands some technical skills, the rewards are immense – you gain full autonomy over design, functionality, and ownership, shielding you from the constraints of third-party platforms.

Popular link page tools must integrate better with WordPress or allow much customization. A better option is using a WordPress plugin like SeedProd, the top drag-and-drop page builder. SeedProd makes building a sleek, on-brand link landing page easy in minutes without coding. Choose from 300+ templates, then drag and drop elements to design your unique page.

Furthermore, WordPress’s vast plugin ecosystem enables advanced features like analytics tracking, e-commerce, and appointment scheduling to elevate your link in the bio page. With seamless integration, you can craft a tailored online presence that meets your vision and requirements.

Head-to-Head Comparison 

Behold a side-by-side look at how these top “link in bio” tools measure up against each other on some of the most crucial features:

Head to Head Link in Bio Comparison Table

As the table illustrates, these tools allow users to create a customizable landing page within their bio link, enabling them to host multiple links, multimedia content, and more. However, they differ in terms of their additional capabilities and pricing structures.

Pricing Models Explained

Comprehending the pricing models of these tools is crucial, especially for those seeking a free or low-cost option:

Linktree: Offers a straightforward pricing structure with a free starter plan and a paid Pro plan starting around $5/month.

Link in Bio by Later: This is comparably more expensive, with the free plan limited to essential links in bio functionality. Paid plans range from $16.67 to $133/month.

bio.fm has an excellent free plan, and you can upgrade for even more awesome features. Paid plans are priced similarly to Linktree.

Beacons.ai: Offers a free plan and paid Creator and Store plans ranging from $8.33 to $75/month.

If cost is a significant concern, Linktree, bio.fm, and the free Beacons plan may be better options.

Specific Use Cases

Each of these tools can be an ideal choice for different specific use cases based on their capabilities:

Linktree is an excellent choice for anyone seeking a simple way to streamline their bio and centralize their online presence across various social platforms.

Link in Bio by Later is tailored for Instagram creators and influencers looking to maximize their potential on that platform.

Bio.fm provides more flexibility for sharing content and links modernly, making it perfect for those aiming to showcase their brand effectively.

Beacons.ai offers the most comprehensive features, making it ideal for creators who desire advanced tools such as website builders, email marketing, and AI capabilities on top of link in bio functionality.

These are robust “link in bio” options with varying capabilities to fit diverse needs and budgets for social media content sharing. Their diverse features and pricing meet the needs of both basic and advanced users.

The Best Free Link in Bio Tool

In the search for the ultimate free “link in bio” tool, specific criteria reign supreme:

  • Effortless usability.
  • A wealth of rich features.
  • The potential for future growth.

Through this lens, bio.fm emerges as the indisputable champion.

Bio.fm’s free-forever plan is a generous hub, offering unlimited bio link pages and “bio blocks” to embed any conceivable content – videos, images, opt-in forms, and beyond. The ability to craft a whole micro-site experience within your bio link isexceptional. Also, bio.fm allows users to showcase important links, driving traffic to essential content and creating a seamless user experience for their audience.

Yet, its true brilliance lies in its intuitive nature. With drag-and-drop simplicity and no coding barriers, a fully customized, brand-resonant content hub is just minutes away.

While the free analytics are modest, bio.fm’s premium upgrades, starting at a mere $5 monthly, seamlessly unlock more robust tracking capabilities as your needs evolve.

Competitors like Linktree constrain customization and content versatility, while tools like Beacons.ai reserve premier features for paid tiers.

By delivering an all-in-one solution with unmatched flexibility and personalization freedom – at the unbeatable price of $0 – bio.fm reigns as the superior free “link in bio” tool, empowering creators to boost their online presence without compromise.

Capping Off

The link in bio has become indispensable for businesses, creators, and influencers in social media. It is a powerful gateway, guiding followers beyond a single platform into a carefully curated online presence, driving traffic, boosting conversions, nurturing deeper audience connections, and amplifying brand presence. These tools can host multiple links, offering followers a variety of destinations and options from a single link, ultimately improving user experience and engagement.

When choosing the correct link in bio tool, consider your specific needs and goals. Consider ease of use, customization, content embedding, integrations, and pricing that meet your current needs and future growth goals.

The link in bio has emerged as a cutting-edge innovation, transforming humble profiles into captivating gateways to your carefully crafted online presence. Use the right “link in bio” tool to maximize your online potential.

About the Author

Mylene Dela Cena

Mylene is a versatile freelance content writer specializing in Video Editing, B2B SaaS, and Marketing brands. When she's not busy writing for clients, you can find her on LinkedIn, where she shares industry insights and connects with other professionals.

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