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Competitive Analysis

Consider TubeBuddy, VidIQ, and Tubics for Competitor Analysis

competitor analysis

YouTube has 2.49 billion monthly active users, making it a crowded and competitive platform for creators. Understanding and implementing video marketing is a crucial strategy for YouTube creators to stand out in this crowded platform.

Fortunately, TubeBuddy, VidIQ, and Tubics offer rich competitor analysis features that enable creators to track their competition, uncover winning strategies, and fuel their channel growth with powerful video optimization tools.

This article will help you understand how to use this feature of the three best YouTube optimization tools. We’ll explore what makes each tool unique and how to use its features to gain valuable aha moments into your rivals’ strategies and adapt your content and approach accordingly.


What is YouTube Competitor Analysis?

The purpose of competitive analysis on a YouTube channel is to gain insight into the products, sales, and marketing strategies of major opponents. It shows you what works for them by examining their popular videos, the words they use, and the plans they follow. This process lets you understand their strengths and weak points.

Then, you can copy good parts of their approach for your videos. Studying rivals give you hints on content trends people like. With these visions, you can make smart moves to grow your own YouTube video presence and beat them. Conducting a thorough competitive analysis is crucial in identifying opportunities to outperform opponents in a crowded and competitive market.

TubeBuddy Competitor Analysis: Uncover your rivals’ secrets.

TubeBuddy Competitor Analysis

TubeBuddy is a well-known YouTube optimization tool, and its Competitor Monitoring feature is a standout. It allows you to track up to 10 competitor accounts (or unlimited if you have the Enterprise plan) and see how your performance stacks up.

Key Features:

  • Competitor Tracking: Monitor your competitors’ latest content uploads, subscriber counts, and view metrics.

  • Reverse-Engineering Success: Analyze what’s working for your rivals and apply those realizations to your channel.

  • In-Depth Analysis: Conduct a comprehensive evaluation of market metrics, video content, audience engagement, target keywords, and overall video marketing and SEO strategies to differentiate your business and improve your strategy on YouTube.

  • Upload Alerts: Get instant notifications when your counterparts publish new content so you can quickly respond.

How to use TubeBuddy’s Competitor Analysis?

Getting started with TubeBuddy’s Market Mapping is simple:

  • Open the TubeBuddy menu in your YouTube Studio and select “Competitors.”

  • Add the YouTube accounts you want to track by pasting their URLs.

  • Choose how you’d like to receive notifications (email, in-app, or text) when your competitors upload new videos.

  • You can access the Competitor Scorecard once you identify your competitors.

It shows a side-by-side comparison of your channel and your competitors’ key social media metrics, like total views, subscribers, and video uploads. These findings can reveal where your competitors are outperforming you and uncover the strategies behind their success.

Example and Use Case:

You’re a gaming YouTuber, and you notice another channel in your niche is growing fast. By adding the video titles from that channel to your TubeBuddy Competitor Analysis, you might discover their recent videos about a new game update are doing incredibly well.

Armed with this information, you can quickly take relevant keywords and create your content around that topic using similar keywords and clip styles. It allows you to capitalize on the trending content and potentially steal some of their subscribers.


  • Easy to set up and use.

  • Provides comprehensive competitor details and inputs.

  • Offers real-time notifications for new competitor uploads.

  • Allows you to track up to 10 competitors (or unlimited with the Enterprise plan).


  • Limited to 10 competitors on the Legend plan.

  • Competitor performance data may not be as detailed as some other tools.

VidIQ Competitor Analysis: Discover your rivals’ top-performing content.

VidIQ Competitor Analysis

VidIQ is another popular YouTube optimization tool, and its Competitor Analysis feature gives you a close look at how your competition is performing. Direct competitors are businesses that offer a product or service that could serve as a close substitute and operate in the same geographic area, and VidIQ aids in analyzing these indirect competitors by providing wisdom into their content strategies and performance metrics.

Key Features:

  • Competitor Channel Tracking: Add up to 6 competitor YouTube accounts (20 with the Boost plan) to monitor their growth.

  • Trending Footage Analysis: See which of your competitors’ videos get the most views and engagement.

  • Keyword Insights: Discover the keywords and search terms your competitors use to drive traffic.

How to use VidIQ’s Competitor Analysis?

To access VidIQ’s Competitor Analysis, click the VidIQ button in your browser and select the “Competition” tab. You can add the accounts you want to track by pasting their URLs.

After you set up your competitors’ profiles, you can access plenty of details, such as their total views, subscriber count, and average views per hour for their latest uploads. It can help you identify which content resonates most with their target audience and uncover opportunities to create similar, high-performing videos.

Example and Use Case:

Let’s say you’re a tech reviewer, and you notice one of your competitors has a video about the latest smartphone that’s quickly racking up views and subscriber growth. By using VidIQ’s Competitor Analysis, you can dive deeper into the performance of that video, seeing that it’s receiving an impressive 70 views per hour.

This information suggests the content is still relevant and engaging to viewers. Armed with this understanding, you can create your review of the same smartphone for a similar target audience, optimizing your video with similar keywords and styles to capitalize on the demand for that type of content. Discoveries from VidIQ can also inform a creator’s YouTube strategy, helping to build a new and improved approach based on using competitive facts to enhance video marketing.


  • Intuitive and easy to use.

  • Provides detailed performance metrics for competitor videos.

  • Offers discoveries into competitor keywords and search trends.

  • Accessible through both the browser extension and web app.


  • Limited to 6 competitor accounts on the Pro plan (20 with Boost).

  • Some users may find the figures overwhelming or complicated to interpret.

Tubics Competitor Analysis: Find out what content your opponents are crushing it with.

Tubics Competitor Analysis

Tubics is a lesser-known but competent YouTube optimization tool, and it offers a comprehensive approach to tracking and understanding your YouTube views and competition.

Key Features:

  • Competitor Analysis: Tubics thoroughly analyzes competitors’ YouTube channels, content, and strategies, providing users with facts into their competitors’ strengths and weaknesses. This includes a deep dive into every aspect of their YouTube channels to help users identify close YouTube rivals and analyze their overall performance.

  • Keyword Tracking: The tool allows users to monitor their competitors’ keyword strategies and improve their own.

  • Auditing and Analysis: Tubics offers auditing and analysis features to help users understand their competitors’ content performance and optimize their content strategy accordingly.

  • A/B Testing: Tubics provides A/B testing for thumbnails, allowing users to test different thumbnail designs and optimize their content for maximum engagement.

How to Use Tubics’ Competitor Analysis?

To start with Tubics’ Competitor Analysis, users must set up their competitor profiles within the tool. It involves adding the URLs of the accounts they want to track and configuring the records they want to monitor.

It helps users gain valuable insight into their competitors’ strategies, identify market trends, and make data-driven decisions to enhance their YouTube videos and accounts performance.

“The competition tool is slightly pointless. It shows you how you compare to a competitor’s channel regarding view, subscribe, and published video counts. I was hoping it would help me to identify strategic opportunities for creating better videos.” – a review from Sam Frost, Digital Marketing Consultant.


The competitor analysis features of TubeBuddy, VidIQ, and Tubics are just one part of the tough optimization tools these platforms offer. However, this single feature can be a game-changer for YouTube creators looking to stay ahead of their competition, adapt their content strategy, get more views, and fuel their channel’s growth.

Each tool provides unique capabilities when it comes to competitor tracking and analysis. 

  • TubeBuddy excels at real-time competitor monitoring and alerts, allowing users to respond to their rivals’ new content quickly. 

  • VidIQ dives deeper into identifying top-performing videos and informative keyword insights. 

  • Tubics takes a more comprehensive approach, with advanced features like content auditing and A/B testing to help optimize a creator’s strategy.

A YouTube channel’s specific needs and goals will determine the best tool. 

Capping Off

Creators focusing on rapid response and straightforward competitor comparisons may gravitate towards TubeBuddy. Those seeking granular data and performance awareness may find VidIQ more appealing. Channels looking to take a data-driven, analytical approach to content optimization may benefit most from Tubics.

Incorporating tough competitor analysis capabilities can provide immense value to marketing efforts regardless of the tool chosen. Knowing how your competitors operate will help you improve your videos, keywords, and overall channel growth.

Picture of Mylene Dela Cena
Mylene Dela Cena

Mylene is a versatile freelance content writer specializing in Video Editing, B2B SaaS, and Marketing brands.
When she's not busy writing for clients, you can find her on LinkedIn, where she shares industry insights and connects with other professionals.

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