Gary Vaynerchuk, better known as Gary Vee, is considered one of the most influential voices in social media today. You may know him as a video blogger, entrepreneur, and marketing consultant who has grown a massive following over the last decade.
If you’ve ever watched his videos, then you know just how engaging this guy can be. He knows precisely how to grab his audience’s attention and leave a lasting impression on you.
But what makes Gary Vee’s videos so effective? And how can you create videos that are just as engaging and impactful?
It’s not as hard as you may think! Let’s break down how you can do it too…
11 key tips and techniques for Gary Vee style video
1. Keep it Short and Sweet
Gary Vee’s video style is often short and to the point. Most of his videos are under three minutes, which makes it easy for his audience to consume his content before moving on to the next video.
When you create your videos, think about the key message or takeaway that you want to use. Then, focus on communicating that message clearly and concisely, without adding unnecessary fluff or filler.
Keep in mind that most people have very short attention spans online. If your video is too long, your audience loses interest quickly. By keeping your videos short and sweet, you keep your audience’s attention and make it easier for them to remember your message.
2. Use Eye-Catching Visuals
Visuals are a powerful tool for making your videos pop. Gary Vee often incorporates animations, graphics, and fun typography in his videos to make them more interesting and catchy.
When using visuals in your videos, think about how you can use them to enhance your message and make it more impactful. What part of your message do you want to highlight? For example, you might use emojis and add subtitles to bring your messages to life.
3. Tell a Story
Gary Vee often shares personal stories and experiences, which makes his content feel human. For example, in one of his videos, he shares the story of how he started his first lemonade stand when he was a kid. He talks about the lessons he learned from that experience and how they helped him in his career to this day. By sharing personal stories like this, he’s able to connect with his audience on a deeper, more relatable level.
When you tell a story in your videos, think about how it relates to your message or takeaway. What lessons can your audience learn from your story? And how can you use your story to showcase your brand? Be sure to keep your story concise and focused, and try to find a balance between personal anecdotes and actionable advice.
4. Use Humor to make videos like Gary Vee
Humor is a great way to make your videos more entertaining and memorable. Gary Vee is known for his sense of humor and often uses jokes to make his content more entertaining. He isn’t afraid of being silly and instead tries to make his audience laugh.
You don’t always have to be serious in your videos to be taken seriously! Try to share funny moments or thoughts in your next social media video.
5. Be Consistent – find a brand identity for your content
Consistency is key when it comes to sharing video content. Gary Vee often posts multiple videos per week on social media platforms like Tiktok, Instagram, and YouTube to stay relevant with his audience.
When you create your own videos, aim to establish a consistent schedule and stick to it. Whether you release new videos every week or every month, make sure you communicate your schedule to your audience and stick to it as much as possible. By being consistent, you build anticipation among your viewers to ensure that they keep coming back for more.
6. Provide Value
Gary Vee is known for his informative and educational content that provides real value to his followers. His videos usually share positive and motivational encouragement.
If you want to make videos that people will continue watching, make sure to provide value in each one. Whether that means you teach them something new, share unique insights, or provide smart advice, give the viewers something that will help them. Make sure you have a clear vision for creating value for your viewers and subscribers as this really is the key to getting people coming back to your content, regardless of whether it is Youtube, Tik Tok, Instagram, or any other channel on the internet. If you change someone’s life for the better, they come back for more.
7. Use a Call-to-Action
A Call to Action (CTA) is a powerful way to encourage your audience to engage in further interaction with your content. Gary Vee often uses a Call to Action at the end of his videos to encourage his viewers to like, comment, and share his content.
Make your Call To Action clear and simple. When you create your videos, make sure to include a clear call-to-action at the end. This could be asking your audience to subscribe to your channel, follow you on social media, or leave a comment. By doing so, you increase the chances that your audience will take the next step in their journey with you.
8. Engage with Your Audience
When you engage with your audience, you create a loyal following. Gary often responds to comments and questions on social media, helping to build a sense of community and connection with his followers.
After posting your videos to social media, make sure to engage with your followers by replying to comments and messages. This will help build trust around your brand. Ask your audience for their opinions and feedback, and take the time to listen and respond to their ideas and suggestions. Make sure you go into depth and show your audience you care. If someone asks something interesting, answer in-depth. Everyone can see the comments in a Youtube feed, so you’re actually giving value to a lot of people by answering one – magic!
9. Use High-Quality Audio and Video
High-quality audio and video are essential to make you appear professional when creating video content. Gary Vee’s videos are always well-produced with clear audio and high-quality visuals.
Poor audio and video quality are distracting and take away from your message. When you create your videos, make sure to invest in a good microphone and camera. There are many options on the market at different price points, so find something that works for you. The results are worth the initial investment.
10. Collaborate with Others
Collaborating with other influencers and creators is a great way to expand your audience and bring different worlds together. Gary often collaborates with other influencers and thought leaders to create content.
When collaborating with others, make sure to choose partners who share your values and have a similar audience. This will ensure that your content is relevant to and liked by both audiences. By working with others, you can create new kinds of content that would not be possible on your own.
11. Be Yourself in your Social Media Content
Possibly the most important aspect of creating engaging videos is to be authentic and true to yourself! Gary Vaynerchuk is known for his unfiltered approach and willingness to share his opinions, even if they’re controversial or unpopular. This authenticity makes him appealing to his audience.
Consider what makes you unique and what sets you apart from others in your industry. Share your personal experiences and opinions, and don’t be afraid to show your personality. Have a weird quirk or hot take on a topic? This is your free pass to talk about it. By being yourself, you stand out from other content creators.
It’s your turn for social media success
With a little creativity and effort, you too can create videos that are just as engaging and impactful as Gary Vee’s. Give a few of these tips a try the next time you film a video.
At the end of the day, remember to stay true to yourself and your message. Your brand is based around you, so give yourself some credit for how and where you can add value, and double down on your strengths.
If you feel a little overwhelmed by the process of creating videos, don’t worry. Even Gary Vaynerchuk has his team! Professional video editing can help you edit and refine your videos for maximum results. Feel free to book a chat with our Vidpros manager Jo to discuss what your next possibilities could be. We are more than happy to help!
