How to make engaging video content that capture your audience’s attention

With the deluge of content strewn all over the internet, how can video content creators stand a chance to win and engage audiences to view their content? You may be producing and posting a lot of videos but why does it not perform as expected?

In this blog, we uncover what could be the reasons why your videos do not resonate with audiences and discuss the key details of how you can avoid churning out mediocre or poor-quality content and ensure that your video content is consumed regularly.

There are a variety of reasons for it such as lack of pre-production planning, substandard recording equipment, poor recording resolution and incorrect editing software or hardware are just a few of the many issues that could affect video quality or output.

But other than the ones mentioned above, there are more uncommon factors that could slip through an untrained and inexperienced content creator and what makes it more daunting is that there are a lot of brands using videos as well.

Unless you come up with more engaging and entertaining content that stands out, only then can you spur the interest of your audience to watch your video content.

This becomes an even more challenging proposition for businesses who expect their video content to deliver brand awareness, otherwise, they would just be wasting money, time and effort for nothing.

What’s holding back your video content from performing online?

For businesses, it’s really important to prioritize their video marketing efforts and at the same time, ensure their video content performs well online to realize their return on investment.

Here are the most common yet neglected issues that are impacting video content and how they can be leveraged when creating engaging video content.

Does it have the professional “touch”?

First impressions last and this is something important for brand awareness. Businesses need to understand that just because they are pushing a lot of marketing videos online does not mean that it is delivering their desired results and, of course, ROI.

While anyone can create content using nothing more than a smartphone does not make them a marketing or social media expert.

Many brands make the mistake of not setting a distinction between what is professionally-made video content and a random shot that catches people’s attention on social media but is nothing more than raw footage posted online.

Whether you are doing content for a vlog or business-related material, it is important to always make it impactful and deliver your brand message effectively because anything less will reflect negatively on your brand image.

Truth be told, trends and fads come and go. What may be viral today may be outdone and gone by tomorrow. So, do not limit yourself to a single concept or idea, rather adapt to the call of the changing times.

Here’s how you can start making impactful and engaging video content.

Determine objectives, set and manage expectations

What are your objectives for your video content and what do you expect to achieve from it? This means that video content should consider the broader business objectives such as aiming for brand awareness, converting leads or sales, etc.

Understanding the main objectives for developing content serves as the foundation for determining your target audience, how to execute your video concepts to achieve desired behaviors and how you expect your content to resonate and be shared by your viewers.

Brainstorm video ideas

More heads are better than one, so they say. This is entirely true as collective and great ideas are often the product of group brainstorming sessions.

Your goal at this stage is not to develop complete concepts, but rather to generate ideas for viral or trending content and scrutinize its origins.

Conduct the brainstorming sessions in an open but peaceful space to make people focus, share thoughts and get as many ideas as possible through different perspectives whether it be in contrasts, comparisons, or unexpected relationships or connections.

Set clear expectations regarding the aims and objectives of the session so everyone can focus on their thoughts and open their minds to their ideas and avoid straying far from the topics discussed.

Be the facilitator and make sure to take notes so everyone gets reminded about their ideas and be able to narrow down brilliant ideas to focus on and serve as the basis for your creative and conceptual plots.

You may invite people outside of your circle to participate, when possible, to generate more varied perspectives.

Conduct a number of fun and enriching activities to stimulate their creative juices. Be prepared to welcome any idea, no matter how far-fetched just as long as it is tied to your general objectives and all ideas are worthy of scrutiny and developed into specific content ideas and concepts.

Review and organize content plan ideas

After the brainstorming session, it’s time to get back to your notes, summarize and review all ideas.

Revisit your framework by going through your content objective, target audience, brand message and key performance indicators and make an assessment based on your project criteria such as impact, success factors, novelty and creative delivery.

Don’t forget to always stay grounded with what is realistic and within your budget, as well as consider ideas that may not be relevant at present, but could be amazing in the future.

Determine the ideas that meet all your set criteria best, organized by order of importance and get started!

With your content ideas all set, you can go ahead with the pre-production phase – select your video format, talents to showcase, gear and location, storyboard and script, then initiate the process to start engaging and entertaining your audience.

Call to action: Are you prepared to create amazing video content? We can help you with that, call us today!

Table of Contents

alt="image of a married couple which is relevant to the title of the article on how to edit wedding videos"

How To Edit: Amazing Quality Wedding Videos

The best wedding videos are a special and unique form of video content that captures one of the most important and emotional days in a couple’s life. An experienced editor should edit them to reflect the day’s joy and love while highlighting unique details and memorable moments. However, creating a truly fantastic wedding video takes more than just technical skill and experience, it also requires a deep understanding of the emotions, personalities, and styles of the couple. For many couples, their wedding day is one of their most important and emotional days. However, creating a truly fantastic wedding video that

Read More »
alt="alex hormozi becomes the spotlight in the blog title design with texts of the title based on the Hormozi-style format"

Learn the Secrets of Alex Hormozi-Style Video Captions

Creating captions for your videos is a great way to make them more accessible to a broader audience, and it can also boost your search engine optimization (SEO) efforts. But if you’re new to captioning, the process can seem overwhelming. But ask yourself, do you need help creating captions for your videos? Do you want to make your videos more accessible to a broader audience and boost your SEO efforts? What’s more, creating captions for your videos can be daunting, especially if you’re new to the process. You may need help figuring out where to start or how to format

Read More »
alt="a complete set of video equipment and accessories serving as the backdrop for the title image of the blog article"

Get To Know The Secret Weapons Of Popular Vloggers

It can be difficult for many content creators on several platforms, such as YouTube and Tik Tok to establish a strong presence and attract a consistent audience. However, popular vloggers have found success by utilizing specific techniques and tools. This article will explore the secret weapons that have propelled these vloggers to fame. From advanced filming equipment to efficient editing software, their strategies have taken their content to the next level, making them gain a more significant following on numerous online platforms. But what are these “secret weapons”? Popular vloggers and YouTubers have several “secret weapons” that help them create

Read More »
alt="image of the blogger creating video content as the backdrop of the title design of the blog article"

The Untold Benefits of Becoming A Vlogger Today

Are you considering becoming a vlogger but need to know if it’s the right move for you? Vlogging, or video blogging, has become increasingly popular in recent years, and for a good reason. It can be a fun and creative outlet, but there are also many untold benefits to becoming a vlogger today. Firstly, many people need to be made aware of the potential benefits of vlogging. Many individuals need to take advantage of the opportunities that vlogging can provide, such as building a personal brand, improving communication skills, gaining a sense of community, earning an income, and promoting personal

Read More »
alt="Vidpros logo2"

Need help with video editing?

Vidpros can help with our vetted on demand team. Want to know more?