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How Much Does It Cost To Start A Digital Marketing Agency


If you are wondering what could be an ideal digital media solution in this day and age, here’s a thought- provoking idea to ponder.

Over seven hours of the average person’s day are spent consuming online content, which is why businesses spend more than $350 billion every year on digital marketing to reach these people and increase sales.

Consider starting your own digital marketing agency to help companies reach prospective clients. You can also get a cut of their spending back in the form of income for the service, especially when you want to establish a reputation as one of the up-and-coming rockstars of lead generation for digital marketing agencies.

You can start a home-based agency and earn up to $150 per hour with a tiny investment.

What is a digital marketing agency?

Marketing skills are one of the most critical tools for the success of a business; however, there is much more to be learned to create a successful company.

There’s more to it than that, though!

The primary concern of any business owner is to ensure that they make money through their business. Digital marketing is no different from any other industry because the competition is fierce, just like in any other industry.

To attract customers to your agency, you will want your prices to be competitive to compete with your competitors. The fact remains, however, that for you to keep your agency running, you need to generate a profit to do so.

There is also the question of how to charge a client for your services, which is one of the most challenging questions that new digital agencies face.

Generally, when calculating the price of a product, it is crucial to ensure that it covers the cost of the service provided by the company and its overhead expenses as much as possible. If you are doing digital marketing, you can use your pricing model to determine how much your specific services will cost.

Remember that your digital marketing agency pricing model can make or break your business. Depending on how you approach, it can have an impact on many aspects of your agency, such as whom you hire and how you pitch.

Hence, whether you are a front-end or white-label digital marketing agency, you must choose a pricing model that aligns with your long-term goals to achieve them efficiently.

There is no doubt that a profit is a decent incentive, and every business needs one if it thrives and grows.

To help you establish a successful digital marketing agency, we have compiled a series of articles that will lead you through setting up your agency. The purpose of this guide is to provide you with as much information as you need about this topic.

Is the Creative Digital Marketing Agency Business Right for You?


Starting a business and establishing a digital marketing agency is a challenging task. There are pros and cons to consider before deciding if it’s the right choice for you.


Revenues are high

Low expenses due to minimal startup infusion of marketing materials and equipment.

Highly in-demand due to the growing number of multi-channel and diversity of clients.

Provides work flexibility


It is a highly competitive market with many established digital marketing agencies.

Technical skill sets are needed as digital marketing requires education and experience, for the most part.

Trends in the digital marketing industry

In terms of size and growth, by the end of the year 2022, the US will be the world’s biggest digital advertising market.

The US will account for almost half of what the $560 billion industry will generate in size and growth.

It is estimated that the US digital marketing industry will earn more than $20 billion in 2022, almost four times what it earned ten years ago.

It is predicted that digital ad spending will grow by an average of 10% per year in the US. This will exceed $340 billion by 2026, with an average annual increase of 10%.

Also, over 6,000 digital advertising agencies and almost 80,000 people are employed in this industry.

Challenges and trends in the industry

There are several trends in digital marketing that you should be aware of:

First, it is becoming increasingly popular to use data collection to create user profiles to create individualized marketing and content.

In recent years, there has been an increase in the production of segmented content based on the demographics and preferences of customers.

Digital marketing challenges

It is becoming more difficult for personalized marketing to take place due to privacy restrictions on data collection.

Due to the rapid evolution of digital marketing technology and trends, marketing agencies need help keeping up with the latest developments in the field.

You can check out our blog on how to market and promote your digital marketing agency.

Digital marketing platforms

There are six of the most prominent digital ad publishers in the US, and the top three are:

28.6% – Google

23.8% – Facebook

11.3% – Amazon

One vital aspect of digital marketing is the fact that a wide variety of people are involved in it from various walks of life.

It is estimated that 56% of digital marketing strategists in the US are male, while 44% are female.

A bachelor’s degree is the most common educational qualification for digital marketing strategists, followed by a master’s degree for 15% of them.

In terms of age, the average age of a digital marketing strategist is 39 years old.

If you start a digital marketing company, how much will you be able to earn from it?

The average hourly rate for a digital marketing agency is between $80 and $150.

If you are starting, you should try to stick to the low end of the range until you become more established.

Depending on the level of digital service and work complexity provided, your profit margin will be around 70% to 90%.

During your first two years of working from home, you can clock 30 hours a week at $80 an hour, which amounts to about $125,000 in annual revenue if you work from home for 30 hours a week.

Based on the 90% margin assumption, this would mean that there would be a tidy profit of over $110,000.

As your brand becomes more well-known and you start receiving referrals, you can reach 100 weekly hours at a rate of $120 an hour once you have gained recognition.

This is when you need to rent office space in a commercial building, hire staff, including other digital marketers, and reduce your margin to around 30%.

It would be an impressive amount of revenue that you’d be able to make with an annual income of nearly $625,000.

Sample breakdown of an essential digital marketing agency start-up costs: (Note: This is not a definitive cost estimate, rather a general table of cost estimate and may change depending on the services provided or added capital outlay)

alt="sample breakdown of costs for a basic digital amrketing agency start-up"

If you want to develop strategies for your social media campaigns, check out our blog for tips and ideas.

Are there any barriers that prevent you from entering the market?


A digital marketing agency faces some barriers to entry, and the biggest hurdles you will have to overcome will be the following:

An increasingly saturated market makes it difficult to compete

You need to fund your training out of your pocket.

The cost of starting a digital marketing business is a question that many people ask.

There are many startup costs for a digital marketing agency, ranging from a low startup cost of $1,800 to as high as $20,000 or even more.

In the low end of the spectrum, it is presumed that you will set up your digital marketing agency from home as a freelancer and already have a computer and already have been trained as a digital marketer, so you are already ready to start up.

You will only need a website and digital marketing software to get started.

It is important to note that the high end involves purchasing a computer, renting office space, and training and certification in digital marketing.

If you are interested in getting your digital marketing certification, you can enroll in an online program that will take between four and six weeks to complete and may cost you between $1,600 and $2,000.


In addition to providing excellent value to businesses, digital marketers can also provide businesses with a great deal of help, which is why digital marketing is a booming industry and will remain so for the foreseeable future.

Having a business that specializes in digital marketing can be very lucrative, and you can start from home with just a few investments and make a lot of money.

As long as you combine a great deal of creativity with excellent networking skills, you can grow your digital marketing company and gain recognition within the industry.

With the business knowledge you now possess, you should be able to put together a plan that will help you launch your new digital marketing agency and get it off to a great start.

So, what is a digital marketing agency to you? It is your key to success, especially when you master the trade and establish your reputation as a sought-after digital marketer.

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