Video Twitter ads on X are performing exceptionally well at the moment. Recent data show that 89% of video advertisements receive significantly more engagement than still images or search engine ads.
X has evolved into a video-focused platform, and with over 350 million daily users scrolling through their feeds, video is no longer optional– it’s essential for self-serve advertisers. Here’s the challenge: you have about five seconds to grab someone’s attention before they scroll past.
This guide breaks down 10+ real video ads that worked on X. You’ll learn the strategies behind their success and get practical tips you can use.
How X’s platform evolution made video ads essential in 2025
More than 80% of users access X through their phones, and video content now accounts for the majority of what people watch during their sessions.
When Twitter became X, the platform introduced significant improvements, including better creator tools, pre-roll ads, increased transparency, and new features that made connecting with audiences easier than ever. The results speak for themselves: users spend 26% more time watching ads on X compared to other social media platforms, while advertising costs remain budget-friendly at around $2.09 per thousand views.
Vertical video ads have emerged as the clear winner, with over 100 million daily viewers and seven times more engagement than traditional ads.
Success on X comes down to capturing attention within the first three to five seconds, creating authentic content that feels genuine rather than overly polished, and engaging in real-time conversations around trending topics.
The platform’s algorithm rewards engaging videos as promoted ads that resonate with a broader audience, meaning great content can reach far beyond your initial investment through organic sharing and community interaction.
10+ Best X (Twitter Video) Ad Examples 2025
Category 1: Emotional storytelling ads
These ads connect with viewers by telling stories that evoke genuine emotions and a personal connection.
Mahindra’s CSR Initiative
Mahindra believes not all numbers are born for the balance sheet. As we spread our wings globally, we are most proud of the number of lives we’ve touched through our products & services. #ImpactBeyondNumbers #TogetherWeRise
— Mahindra Group (@MahindraRise) May 3, 2025
Mahindra’s #TogetherWeRise campaign featured children and focused on empowering girls, women, and communities through education programs.
The videos were effective because they showed real families actually benefiting from these programs, rather than just talking about helping people. High-quality visuals combined with genuine stories made viewers care about the message.
The important lesson is that when companies show they value more than just making money, people remember and become loyal new customers based on shared values, not just products. Mahindra smartly targeted emotions around children and future generations, which made parents, teachers, and community members want to share the videos with others.
This organic sharing spread the advertising campaigns much further than paid ads alone could reach. Corporate social responsibility content builds lasting, positive feelings about a brand that extend beyond immediate sales, demonstrating that purpose-driven messages naturally garner more attention, sharing, and brand visibility.
Category 2: Interactive and engaging formats
These ads encourage people to participate by clicking, voting, or responding, rather than just watching passively.
Starbucks Poll Campaign
Each season has a drink that shines. ⭐️ Here are the nominees for best seasonal drink:
— Starbucks (@Starbucks) February 21, 2019
Starbucks utilized interactive polls on X, where customers voted for their favorite seasonal drinks, rather than just announcing new menu items. This simple engagement strategy resulted in a 40% increase in sales, as voters felt personally invested in the outcome. When people helped choose a drink, they felt a sense of ownership over the decision and were more likely to buy it when it was launched.
The lesson is that getting customers involved first is more effective than trying to sell to them immediately. Polls create excitement and anticipation while delivering engaging content that makes people feel like valued participants rather than just targets for advertising.
After voting, customers naturally want to see which option wins and try the winning product themselves. Content creators can use this same approach by asking their audience to vote on future topics, product features, or decisions.
This real-time feedback ensures you’re creating content people actually want, reducing wasted effort on unpopular ideas.
McDonald’s AR Experience
Luma is honored to help celebrate the future of Lunar New Years with @McDonalds. We collabed with @karenxcheng , José @North, & a crew of talented creators to help bring to life their creative vision using Luma AI.
— Luma AI (@LumaLabsAI) January 13, 2023
🐰🧧 https://t.co/tMe4I5pzTM
McDonald’s created an innovative campaign that utilized QR codes to unlock augmented reality menu previews when scanned with a smartphone. Customers could virtually see their meals before ordering, watch cooking tutorials, play interactive games with user interaction, and customize their orders in a fun digital experience.
The campaign succeeded by transforming boring menu browsing into an entertaining experience with branded notifications that people wanted to share on social media. When experiences feel cool and futuristic, customers naturally share them with friends, which spreads the campaign organically without incurring extra advertising costs.
The smart part about using AR through smartphones is that anyone with a regular phone can participate– no expensive special equipment needed. Just scan a QR code with your camera and the experience begins. This accessibility enabled more people to participate, maximizing the campaign’s reach and creating memorable moments that resonated with customers beyond just ordering food.
Category 3: Teaser and curiosity-driven campaigns
These ads create mystery and pique viewers’ curiosity enough to keep watching or wait for what comes next.
Tesla’s Vehicle Launch Teaser
— Tesla (@Tesla) October 5, 2025
Tesla created mysterious teaser videos featuring unclear images, such as a spinning car part and dark headlights, accompanied by only a countdown date, “10/7,” and no further explanation.
This cryptic approach made the campaign trend globally within hours as fans and car experts debated what Tesla would reveal next. The mystery worked brilliantly because when people don’t get complete information, their curiosity drives them to discuss, share theories, and stay engaged, waiting for answers.
Tesla garnered extensive free publicity through thousands of social media posts, articles, and videos created by curious followers. The lesson is that holding back information builds more anticipation than revealing everything immediately.
Tesla also released multiple teasers over several days, rather than just one video, which kept people checking back for new clues and maintained excitement over time. This sustained attention proves more valuable than a single viral moment that quickly fades away.
Amazon Prime Video’s Series Countdown
Reporting for duty. Countdown, a new original series, premieres June 25. pic.twitter.com/focwKGEDnU
— Prime Video (@PrimeVideo) April 29, 2025
Amazon Prime Video promoted their crime drama “Countdown” by releasing exclusive sneak peeks, behind-the-scenes footage, and character introductions gradually, rather than all at once.
The campaign achieved high engagement through branded hashtags, such as #CountdownPrime and #EverySecondCounts, keeping conversations alive week after week as new teasers were released. The strategy worked because exclusivity makes people feel special– when viewers get early access to content, they naturally want to share it with others, turning regular fans into enthusiastic promoters.
By spacing out content releases and utilizing hashtags, Amazon helped fans easily connect online to discuss theories and predictions about the show. This created a strong sense of community before the show even premiered, building anticipation that translated directly into viewership when the episodes actually launched.
The lesson is that holding back content strategically and releasing it piece by piece maintains excitement longer than dumping everything at once.
Category 4: Humor and entertainment-led ads
These ads make people laugh or smile, turning advertising into entertainment they actually enjoy watching.
Zomato’s Witty Content
chai mile na mile, cup milna chahiye 🏆🇮🇳@RanveerOfficial @Samanthaprabhu2 pic.twitter.com/qwiXTcWMAI
— zomato (@zomato) June 1, 2024
Zomato brought their famous brand humor to video by creating content with clever wordplay, relatable food moments, and playful takes on everyday dining experiences. Their success stemmed from maintaining a consistent, humorous, and distinctive voice across various digital platforms– short videos, influencer posts, and social media, which made their content instantly recognizable even before viewers saw the logo.
The humor was so entertaining that people couldn’t scroll past without watching to see what funny thing Zomato would say next. The important lesson is that having a strong personality helps build a loyal fan community, not just customers who make purchases.
When brands exhibit genuine personality, people form emotional connections and genuinely look forward to seeing more content. However, humor only works when it matches your brand identity and audience. Zomato’s witty style succeeds because it aligns with their young, urban customers and their position as a fun, accessible food delivery service.
Category 5: Promoted ads and direct response campaigns, ad creative
These ads clearly inform viewers of the desired action and offer specific deals or incentives to prompt immediate action.
Gopuff’s Delivery Promotion
America 🤝 Gopuff pic.twitter.com/48YORDsfvE
— Gopuff (@gopuff) July 4, 2025
Gopuff created collection ads in carousel format, featuring a clear $10 discount as the main attraction, with multiple slides showcasing different products and ways customers could utilize their service. This straightforward ad format increased click-through rates by 67% and reduced advertising costs, as the message was simple and visually appealing.
The success stemmed from combining an easy-to-understand offer with variety that showcased multiple product options without confusion. The lesson is that people don’t want to think hard about ads, when they immediately understand what you’re offering and see it displayed attractively, clicking becomes natural.
Gopuff also tested different versions of its ad copy, experimenting with various discount amounts, product combinations, and designs to determine what worked best. This testing approach helped them stop spending money on unsuccessful versions and focus the budget on winners.
The winning ads used bright colors that stood out on phone screens, displayed prices prominently so that savings were obvious, and included clear action buttons that told people exactly what to do next.
N26 Banking App
Whatever’s on your bucket list this year, you can start saving for it. With Spaces, for example, you can save automatically setting up a rule and keep track of your progress. Open a Space here: https://t.co/jMYtqflR8q#iN26 #budgeting pic.twitter.com/rZ5Gpqy1Bl
— N26 (@n26) January 24, 2022
N26, a digital bank, created videos showcasing its app’s drag-and-drop features in action, rather than just claiming it was easy to use. The videos began with questions like “Tired of complicated banking?” to capture attention and prompt viewers to reflect on their current frustrations.
This combination of relatable questions and actual product demonstrations was effective because it engaged people on two levels– emotionally through shared problems and logically by visually demonstrating the solution and seeing someone navigate the app smoothly in just seconds, which built trust far better than written descriptions ever could.
The lesson is that showing beats telling every time, especially for apps and technology, where people are naturally skeptical of “easy to use” claims. The question approach also helped identify the right customers automatically– people who answered “yes” mentally were primed to pay attention, while those uninterested filtered themselves out naturally. This efficient targeting focused attention on viewers most likely to download and complete sign-ups.
Category 6: Brand awareness and storytelling
These ads focus on making people remember and feel good about a brand through compelling stories and experiences.
Airbnb’s Twitter Threads Campaign
meet grant, the host of this rock solid airbnb—straight out of our caves category 🏜 pic.twitter.com/1C5QEgVpx2
— Airbnb (@Airbnb) January 25, 2023
Airbnb created multi-tweet video threads with amplify sponsorships, showcasing beautiful destinations with real local stories, rather than single promotional posts. Each tweet in the thread revealed more about a location’s culture and unique Airbnb properties available there, building a complete narrative across multiple posts.
This storytelling approach increased bookings, especially for featured destinations, by keeping audiences engaged through several posts that built emotional connections and desire with each addition. The lesson is that using platform-native formats, such as threads, works better because they align with how people already use the platform.
Threads feel natural on X since users regularly share longer stories in this way, making Airbnb’s content appear as valuable travel information rather than blatant advertising. The smart strategy was delivering content value directly in the feed without immediately forcing people to leave X or click away.
By building trust and excitement first through engaging stories, Airbnb made viewers genuinely want to learn more and book stays naturally.
Spotify’s Wrapped Campaign
Spotify Wrapped is here! Thank you for an amazing 2024!!!! You're not ready for the music I have coming for 2025 🤡 pic.twitter.com/akOcOiKUuR
— Nii (@littleniibb) December 4, 2024
Spotify’s Annual Wrapped campaign produces premium video content with personalized summaries of each user’s listening habits throughout the year, beautifully designed and made easy to share on social media. The campaign trends globally every year because millions of users voluntarily post their results, giving Spotify massive free promotion without paying for ads.
Personalization makes each person feel special and recognized, while the shareable format turns individual music stories into a worldwide cultural event. The lesson is that when content focuses on users rather than the brand, people are eager to share it themselves. Spotify smartly shifted attention from “check out our service” to “look at YOUR unique music story,” making users the stars instead of the company.
Creating an annual tradition also builds anticipation that deepens over time– people now expect and excitedly wait for Wrapped each December. This guaranteed moment when millions actively engage with your brand is an incredibly valuable marketing opportunity that grows stronger every year.
Category 7: Product demonstration excellence
These ads demonstrate how products work in real-life situations, proving their value through visual demonstrations.
Yemeksepeti’s Dynamic Product Ads A/B Test Success
Heyecanlı bir maç akşamının keyfini ikiye katlayacak indirim Yemeksepeti'nde!⚽ SEPETTE100 kupon kodunu kampanyalı restoranlarda defalarca kullanarak 100 TL indirimli yemek yemenin tadını Yemeksepeti'yle çıkar.😉
— Yemeksepeti (@yemeksepeti) March 3, 2024
Sipariş ver: https://t.co/UTb8Npolwz pic.twitter.com/cIlMi79NFS
Yemeksepeti, a food delivery service, ran two different video ads simultaneously– one showcasing traditional Turkish cuisine and another featuring burgers and fast food, both promoting the same delivery service.
This segmentation strategy boosted click-through rates by 67% because each ad matched what different audience groups actually wanted to see. People interested in traditional food saw those ads, while younger customers interested in fast food saw burger content, making each ad feel personally relevant and helping target users effectively.
The lesson is that testing different creative approaches for the same product reveals what works for various audience segments, rather than assuming one message fits everyone. Your customers are diverse, so your advertising should reflect that variety.
Cultural preferences vary significantly across demographics; what appeals to one group might completely miss with another. By respecting these different preferences and testing carefully, Yemeksepeti effectively reached its entire diverse customer base without accidentally turning off any group with irrelevant content.
Coinbase’s Minimalist QR Code
Brilliant or wasteful? Coinbase spent somewhere around $7M for a #SuperBowl ad with just a QR code. pic.twitter.com/eAb9TViGVu
— The Recount (@therecount) February 14, 2022
Coinbase created one of the most talked-about ads ever with just a simple bouncing QR code on a blank screen, no voiceover, no explanation, and no branding until the end– just retro sound effects.
The mysterious first ad crashed Coinbase’s app when over 20 million people scanned the code within one minute during the Super Bowl because curiosity was too intense to resist. The lesson is that simplicity and mystery can often surpass expensive, elaborate productions when executed boldly and differently.
The ad had no fancy graphics, celebrities, or storytelling– just pure curiosity that drove massive engagement. Sometimes, less really is more, especially when your approach stands out completely from that of your competitors. The strategy worked brilliantly because it made viewers active participants instead of passive watchers by forcing them to scan if they wanted answers.
This interaction created a memorable experience that traditional commercials couldn’t match, proving that being dramatically different is more effective than being conventionally polished.
What makes X Twitter Ads work: Lessons from successful campaigns
Successful X video ads follow clear patterns that separate winners from failures.
The best ads utilize the right ad format, specifically a vertical 9:16 aspect ratio, and stay under 15 seconds, as this aligns with how people naturally use their phones. Since 85% of viewers watch on mobile devices without sound, captions and text overlays are necessary, not optional extras.
The first three to five seconds must immediately capture attention with movement, surprise, or bold statements, because that’s when people decide whether to continue watching or scroll past. Videos should focus on one clear message rather than cramming multiple ideas together, and they should include specific calls to action that tell viewers exactly what to do next.
Authenticity beats perfection– real stories from regular people often perform better than expensive studio productions because viewers trust genuine content more. Emotional storytelling is more effective than listing product features, and timing content around trending topics can lead to massive engagement spikes.
The biggest mistakes include:
Using generic stock footage
Creating lengthy explanations that lose attention
Ignoring mobile viewing experiences
Mismatching audio with visuals
Success comes from respecting how people actually use X rather than forcing traditional advertising approaches onto the platform.
Step-by-step guide to creating campaign-winning X video ads
Start by defining your campaign goal and marketing objectives before filming anything– whether you aim for brand awareness, community engagement, or direct sales, as each requires a distinct approach.
Find your unique angle that separates you from competitors by studying what they’re doing and identifying gaps you can fill with your own perspective.
Test three to five different opening hooks to see which stops scrollers most effectively, leading with movement, contrast, surprise, or bold questions that grab attention immediately.
Optimize everything for mobile viewing using the vertical 9:16 format and add captions, as 85% of viewers watch without sound, ensuring your message works perfectly even when muted.
Run A/B tests changing one variable at a time, focusing on engagement rates rather than just view counts, then ruthlessly cut underperforming content while doubling down on winners.
Use X’s native features like polls for interaction, threads for longer stories, and replies to trending topics to make your content feel natural on the platform.
Post during peak hours when your target audience is most active, using Ads Manager to start with conservative manual budgets to learn what works with your bidding strategy, then switch to automated optimization once you have solid performance data.
Keep videos under 60 seconds so they auto-loop for repetition. Use the H.264 codec at a minimum resolution of 720p. Place your logo visibly but subtly in the upper left corner without overwhelming the actual content.
Capping off
Success on X in 2025 doesn’t require massive budgets– just creativity, authentic storytelling, and technical quality that respects your audience.
The winning formula is simple: grab attention in the first few seconds, deliver value quickly, and respect people’s time. Brands that win understand that professional execution and platform optimization matter more than expensive Hollywood production values.
Every technical detail counts, from aspect ratios and captions to compelling hooks and X’s specifications. These elements combine to create standout performance in crowded feeds.
Your competition is already creating video content on X. The question isn’t whether you should make video ads, but whether yours will capture attention and convert.
Need professional video editing that makes your X ads stand out? Vidpros specializes in creating scroll-stopping video content optimized for social platforms. Book a free call with Vidpros and discover how professional video editing can transform your X advertising performance without the Hollywood budget.
