Proven Tips for Creating a Successful Kickstarter Video

kickstarter video production

Table of Contents

Table of Contents

This article covers Kickstarter and product videos, and those crafted by professional agencies. It explains what they are, their purposes, and how to make effective ones. Key elements include storytelling, product shows, and clear calls to action. It provides tips, examples of successful videos, and guidance on choosing the right video production agency.

Well-made videos have convinced me to trust brands and make purchases before. Read on if you want to learn how to create compelling clips that can drive sales and build brand trust.

What is a Kickstarter video?

Kickstarter Video

A Kickstart video is critical for the success of a Kickstarter campaign, serving as a cornerstone in showcasing the project, explaining the idea, demonstrating features, and persuading potential backers to invest.

Kickstarter videos significantly boost the success of crowdfunding campaigns on sites like Kickstarter, where regular people raise money for their creative ideas and projects.

These clips act as powerful secret weapons that build trust by allowing makers to showcase their passion and expertise, crafting credibility with backers. They put new products center stage by demonstrating cool features and uses, helping backers envision how it will improve their lives.

Including raving customer reviews or influencer shoutouts provides valuable social proof that makes people feel good about pledging support. Campaigns with clips simply convert more backers at higher rates because killer footage gets people genuinely excited to pledge.

Additionally, fun or inspiring content are highly shareable online, spreading like wildfire to reach far more potential backers.

What is the purpose of Kickstarter content?

A funding pitch video is crucial for introducing your product and getting potential backers excited about your crowdfunding campaign. It showcases your unique offering, how it works, and why it stands out authentically and engagingly.

These are powerful tools for connecting with backers, increasing engagement, and significantly boosting the chances of reaching your funding goal.

Incorporating a well-thought-out marketing strategy into the creation of your pitch deck video can further align it with your broader marketing goals, ensuring that it not only resonates with your target audience but also seamlessly integrates into your overall efforts to reach potential customers.

How long are Kickstarter videos typically?

When developing one, hook the audience immediately. Highlight key benefits, use illustrations effectively, keep it concise for around 2 minutes, and build trust through product demos and creator insights. A well-made pitch deck video creates a personal brand connection and consistently improves campaign success rates.

How do you make a Kickstarter video?

Want to create outstanding Kickstarter videos? Here are the essential elements to focus on:

  • Tell a compelling story: Craft an engaging story that connects with your audience. Introduce the problem your product solves, demonstrate it in use, and highlight all the excellent unique features. But keep the storytelling relatable – make people feel a personal connection.

  • Show the product in action: Give followers an up-close look at how your product works its magic. Use live footage, animations, or whatever graphics make it stand out. Ensure the product demo is clear, concise, and easy to follow. Incorporating inspirational and expressive background music can significantly enhance the mood and effectiveness of your product demonstration.

  • Include a strong call to action: Don’t be shy. Give a bold, direct call for people to back your project. A simple “pledge now” or “become a backer” can work well. Just make sure that the call-to-action is prominent and inevitable.

You’re on the path to success when you nail those three key elements – storytelling, visual product demonstration, and a motivating call to action.

Your Kickstarter video will grab attention and excite people to support your idea. It will memorably communicate the value proposition. Before long, the backers (and funds) will start rolling in. Producing compelling product videos is a crucial strategy for making an effective crowdfunding campaign video, aiming to inform, inspire, and convince netizens to support your project.

Examples of successful Kickstarter campaigns

Here are some great examples of Kickstarter campaigns that were very successful with their content:

  • Pebble: The Smartwatch – This campaign raised $10 million in 2012, making it one of the biggest ever on Kickstarter. The video demonstrated the smartwatch’s essential features, such as customizable watch faces, long battery life, and compatibility with both iOS and Android. It gave backers everything they needed to see to get interested.

  • Exploding Kittens – A fun card game that set a $10,000 goal but made over $8 million in just one month. The silly, entertaining video captured the game’s spirit perfectly. However, the smart move was to use influencers and social media to spread the message widely.  

  • Darkfade Flashlight – Asked for just €15,000 but made almost €400,000. The exciting intro video highlighted all the advantages of the flashlight over the standard ones. It addressed common issues well to grab backers’ interest.

From smartwatches to card games to important causes, these footage used the right things – storytelling, showing features, and clear calls to action. They drew fans in and had them take out their wallets.

How do you make an effective Kickstarter video?

Here are some tips for generating a donation appeal video that will really grab people’s attention:

1. Get to know your audience: Research who your patrons are. Understanding them helps you tailor the content, tone, and style to connect with potential backers.

2. Tell a story: Storytelling is significant for getting followers interested and emotionally connecting with your project. Share your personal journey, the challenges, and the impact you’ll make.

3. Show, don’t just tell: Give people a close look at your product. Highlight all the great features and benefits to show why it’s worth backing.

4. Call them to action: Don’t beat around the bush. Give a clear, motivating call to action for viewers to pledge or become backers. Make it straightforward.

5. Keep it short: Aim for 5 minutes or less to hold attention spans. Quick and engaging is critical.

6. Excellent visuals/audio: Make your video look professional. It builds credibility and trust.

7. Optimize for social media: Make sure your video is ready for YouTube, Vimeo, etc, with good titles, tags, and eye-catching thumbnails.

8. Make a trailer: A slick 30-second trailer is perfect for building excitement on social media.

9. Use hashtags: Use relevant hashtags in titles and descriptions to boost visibility and reach more people.  

10. Consider hiring professionals: Consider hiring video experts to create high-caliber content that fits your budget and meets your needs. Feel free to book a call with Vidpros, a fractional video editing company.

Follow these tips, and your backer reward video will really appeal to crowds. It will speak directly to your audience, share your inspiring story, and showcase that product’s magic – all while driving people to open their wallets.

What is a product video?

product video

A product video is a marketing tool that showcases a product’s unique features and benefits engagingly. Formulating product videos is crucial for connecting with the audience on a human level, showcasing the real people behind the business, and sharing success stories from real customers, thereby improving brand awareness and sales.

It demonstrates how the product works and aims to persuade viewers to buy it by highlighting its advantages over competitors. In this context, marketing videos serve as a powerful tool for engaging potential customers, providing them with valuable insights into the product.

A compelling product video generates excitement and guides potential customers toward purchasing. Furthermore, a product video ad plays a significant role as a marketing tool, visually showcasing the product’s unique features and communicating its benefits to potential customers.

Video marketing is strategically used to increase sales through video advertisements, tailoring efforts to the type of content and understanding the importance of product videos in increasing conversions and helping people understand products better.

Different types of product videos

  • Explainer Videos: These are designed to make complex topics very easy to understand, acting as a bridge between your product and your audience. Think animated shorts with a friendly voice walking you through all the details, showcasing how businesses use customized, relatable, and branded explainer videos to target specific audiences. They’re great for increasing customer understanding and engagement by highlighting a product’s features and benefits in a fun, simple way, ultimately leading to higher conversions.

  • Product Demos: Instead of getting too technical, these videos have an energetic host passionately showing off your products and what they can do. Maybe with some cool animations, too. They make products feel relatable and human.

  • Testimonials: Let your biggest fans do the selling. Testimonial clips feature a talking head interview or real-life customers raving about how excellent your product is. The ultimate trust-builder.

  • Animations: Animated videos let your creativity run wild with storytelling. Complex ideas become simple, eye-catching photos that stick in viewers’ minds.

  • Behind-the-scenes: Pull back the curtain with a glimpse into how your product gets made. These exclusive looks build excitement and make audiences feel that insider connection.

  • Motion Graphics/3D: For technical, patented products, these videos use cutting-edge animation to showcase the nitty-gritty details and set you apart.

  • Unboxing: Watching someone crack open a new product never gets old. Unboxing videos capture that kid-on-Christmas moment in an engaging, relatable way.

  • Teasers: Think of a movie trailer, but for products. These bite-sized videos drive hype, clicks, and brand buzz for upcoming releases.

  • Documentaries: Forget dry corporate stuff. Documentaries use real human stories to give in-depth, emotional context to your industry. 

  • Webinars: For real product experts, webinars are detailed educational videos showing your expertise and building audience authority.

That’s the variety. So whether you need to explain, entertain, build trust, or generate some hype, there’s a product video style to hit the mark.

How do you make a good product video?

Here are the critical ingredients for creating product videos:

1. Clear messaging: This video must clearly explain what the product is, how it works, and why viewers should care. No confusing language allowed. The value, features, and benefits must be as apparent as possible.

2. Eye-catching photos: We’re talking high-grade, smooth, professional-looking visuals here. Clear images, slick animations, and graphics stand out on the screen. This product deserves great artworks to showcase its best sides.

3. Emotional appeal: Don’t just state the facts. This video has stirred some feelings. Get viewers excited, curious, and wanting it now. Great storytelling, a catchy soundtrack, and original flair – that’s how you emotionally hook them.

The secret ingredients are those three elements – clear communication, appealing looks, and emotional impact. Together, they’ll engage your audience, drive home the value, and have them rushing to make that purchase. An irresistible combination that doesn’t just look good but truly resonates and gets results.

Examples of well-executed product videos

Here are some excellent product video examples that really nailed it:

1. Apple Vision Pro Launch: This 9-minute video from Apple introduced their Vision Pro headset through masterful storytelling. It painted a vivid picture of how the product enriches lives, hitting all the right emotional notes for Apple fans.

2. Annabhumi Atta: With clear, relatable messaging, this video tapped into a massive problem for Indian households, making soft, fresh rotis that stay that way. Simple but brilliant for connecting with the target audience’s needs.

3. GoPro HERO11 Launch: Talk about inspirational. This brand video makes you feel the adrenaline and adventure of GoPro’s world. It humanizes the brand amazingly and leaves you wanting to be part of it.

From big tech giants to feisty startups, these videos nailed the holy trio– vivid storytelling, clear communication, and imagery that sang. They grabbed your emotions and didn’t let go. That’s the product video magic that burns brands into your mind.

How do you make a product video?

Creating a compelling product video requires clear communication of the product’s value through appealing images and an emotionally engaging approach. 

The video should instantly explain the product, how it works, and why viewers need it, using high-quality graphics and inventive storytelling that resonates with the target audience’s needs and pain points. A well-scripted story, professional production quality, and a motivating call to action are also essential. 

By deeply understanding the buyer persona, the video can compel viewers to take action while showcasing the product in its best light.

What is a video production agency?

man setting up a camera for a video production agency

Product video agencies specialize in creating compelling videos that effectively showcase and sell products. They excel at bringing offerings to life through captivating images, stories, and innovative strategies tailored to the target audience.

These agencies handle all aspects of production, from conceptualization to distribution, ensuring professional quality and impactful storytelling that resonates emotionally and highlights critical product features.

Through their expertise in captivating audiences and driving brand excitement, they deliver videos that can influence purchasing decisions and generate desire for the products being showcased.

These agencies cater to the unique needs of online businesses by producing marketing and product videos that enhance video commerce experiences and video marketing strategies, crucial for the triumph of businesses operating online.

Services offered by video agencies

These video companies are full-service video-making experts. From coming up with ideas to finishing the final product, they have the entire process covered to make your vision a reality that amazes people. Here’s how they get it done:

1. The Idea Masterminds: Before any filming starts, the agency’s intelligent thinkers get to work creating the perfect resourceful idea. They’ll plan the story, writing a tight script that perfectly fits your brand’s identity and message. Careful planning to set the stage for a great video.

2. The Production Experts: Once the plan is set, it’s time for the production team to use their skills. Filming, animating, editing – they’ll use all their talents and tools to bring the storyboards to life. Creating those impressive visuals and sounds into a smooth, engaging video experience.

3. The Finishing Touches: But the video journey continues after editing. The agency’s finishing experts apply all the final touches. Adjusting colors for consistency, fine-tuning sound, polishing, and enhancing. They’ll refine every last detail until your video is genuinely champion-level.

Through every phase, the ideas, the filming, the fine-tuning– these full-scale video companies respect the craft. They put incredible levels of creativity and technical skill into making your video more than just “content”…a masterpiece that wows audiences.

How do you choose the right video agency?

Choosing the right video partners is crucial for bringing your vision to life. But with so many options, how do you know you’re making the best choice? Here are the big things to look out for:

1. Great Past Work: Look at their portfolio and example videos. Get a natural feel for their unconventional skills, styles, and the types of projects they’ve done well. If they have relevant experience in your industry, even better. Shows they understand your audience and current trends.

2. Reasonable Pricing: Of course, budget is essential. But don’t choose the cheapest option. Low-quality videos can actually hurt your reputation more than help. Look at their complete package and if it fits your culture, not just the bottom line cost.

3. Good Communication: Smooth teamwork is everything. You want an agency that really listens to understand your vision and goals. When choosing a language model, ask about their approach to updates, feedback, and transparency, and ensure that they can consistently convey your brand’s message and values.

Some other essential things to consider:

  • Define your goals upfront to see if they’re the right fit to achieve them.

  • Review their team. Ensure they have a strong lineup of writers, videographers, animators, and editors.

  • Look at testimonials and case studies- get the inside scoop on their past wins and satisfied clients.

  • Creative spark- don’t settle for ordinary. You want an agency that will ignite fresh, innovative ideas that impress.

  • Online savvy- choose a team to maximize your video’s reach and impact online.  

  • Flexibility- agencies should be able to adapt their process to your changing needs.

  • Logistics- gear, editing workflow, voiceovers, the whole package. Make sure their operations align.

Do your research on all those areas, and you’ll be living the video dream. An agency with the complete package – skills, style, communication, budget fit, and groundbreaking vision aligned with your brand.

Examples of reputable video agencies

1. Venture Videos: This company has won awards for making great videos. They have worked with many different clients, both businesses selling to other businesses and businesses selling to regular people. Companies like Amazon, Box, Europa, The NHS, and Natwest have hired them. Venture Videos is really good at telling stories in a way that connects with people and gets results.

2. Trendy Grandad: This video company makes videos that look nice and help businesses make more money. Big names like National Geographic, Aviva, and Barclaycard have used their services. Trendy Grandad is known for creating top-quality videos that perfectly represent brands and make their marketing work better.

3. UCY Films: This is one of the best video companies. They specialize in making high-quality videos for brands and companies in various industries, including technology. Microsoft, Johnson & Johnson, Bloomberg, and other international companies have worked with UCY Films. They have an excellent reputation for making exceptional videos that speak to people and drive results.

These respected video agencies have proven themselves by delivering top-quality video content for all clients. They are creative, skilled, and excellent at telling compelling stories and communicating visually in ways that get results.

Capping Off

Videos are powerful tools for businesses of all sizes.

Kickstarter videos help rally supporters and funds for new ideas. Product videos showcase offerings in an engaging way that drives sales. And professional video agencies have the skills to create high-quality, compelling videos tailored to each business’s needs.

Investing in well-made videos is crucial whether you’re an entrepreneur seeking crowdfunding or an established company launching a new product. They allow you to connect with your audience, tell your story, and highlight the value of what you’re offering.

So, if you’re looking to take your business to new heights, consider using the power of video. With the right approach and execution, videos can be trailblazers for achieving your goals and reaching new levels of victory.

Sharing these videos on social media platforms can significantly enhance visibility and engagement with your target audience, making it an essential strategy for digital marketing success.

About the Author

Mylene Dela Cena

Mylene is a versatile freelance content writer specializing in Video Editing, B2B SaaS, and Marketing brands. When she's not busy writing for clients, you can find her on LinkedIn, where she shares industry insights and connects with other professionals.

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