Promotional Videos for Brand Awareness: All You Need to Know

alt="woman announcing promotions using a megaphone to symbolize the promotional video subject"
alt="woman announcing promotions using a megaphone to symbolize the promotional video subject"

There’s no doubt that promotional videos are a powerful marketing tool. But what if you’re not sure where to start? Or what if you’re not sure how to make a video that really packs a punch? 

This blog post is for you! We’ll take a look at everything you need to know about creating promotional videos, from the basics of production to the finer details of distribution and optimization. Let’s get started!

  • What is a promotional video?
  • What are the benefits of promotional videos?
  • Easy steps to create promotional videos
  • Tips to make your promotional videos stand out
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What is Promotional Video?

A promotional video is a marketing tool used to gain more attraction to a brand or business.

It is like a teaser video in terms of tone and style. It tells your brand story, showcases your products, and promotes your offer. It comes in handy to let your viewers picture your brand as beneficial.

Benefits of Promotional Videos

Promotional videos are effective marketing tools to use when you want your brand remembered. Why? Well, promotional video marketing has been proven as one of the most effective ways for companies looking to acquire new customers! 

 With all these amazing benefits and effectiveness at capturing the attention of viewers, it’s no wonder why more businesses start using them every day. Even if they don’t know exactly how it works yet (you can find out here).

  1. Boosting Brand Awareness

A promotional video is a trend. Customers today prefer to watch more videos before purchasing a product or service. Brands desire to be visible as much as possible to more people and establish a long-term marketing relationships. 

Thus, the goal of promotional videos is to boost your brand awareness.

alt="three male toy figures standing on jigsaw puzzle pieces with the term conversion rate at the open puzzle space in the middle"
  1. Conversion

Funny how a well-placed video can change the course of history. Take Amazon, for example; they know that conversion is crucial in their industry and use videos to raise prospects which often results in an increase in sales!

The bottom line is that your customer relationship-building efforts can pay off!

  1. Effective and Brilliant form of Marketing

You want your brand to be visible to more people, right? Actually, promotional videos can do more than that. You can promote your videos on YouTube, Facebook, and other social media so you can reach and engage more viewers. And in that way, it is effective and brilliant as your promotion videos are accessible to practically everyone.

  1. Reach More Viewers

You may be wondering how you can get your video seen by as many people as possible. The answer is right off the bat: promotion! Promotional videos not only reach those who would otherwise never see them but also boost the general mood of viewers in such a way that they feel compelled to share it with their friends and family, anything entertaining or useful enough for them personally. This means when you promote your videos online through social media sites like Facebook or Instagram etc., chances are high everyone will enjoy watching because there’s no one dull personality here waiting around lines at some event just looking forward until 3pm before getting home from work.

Easy Steps to Create Promotional Videos

You’ll learn step by step how to create promotional videos easily.

Step 1: Write your script

Create a promotional video for your business, answering these questions: 

1) Why are you creating the promo? Your goal could be brand awareness or educating customers about new products. 

2.) Who is going to see this filmstrip on their social media feed, and how can we reach them through our content strategy (i.e., Facebook)? 

3). What action do I want viewers of my videos/content to take after viewing it?”

You can now start writing your script, but an excellent promotional video script should:

  1. Grab your viewers’ attention
  2. Let them understand why you’re different
  3. Keep them engaged and take some desired action

To achieve this, you can follow this outline:

  1. Present the main problem your product or service solves
  2. Present your product or service and explain how it can solve the problem
  3. Present the unique value of why your product or service should be chosen
  4. End your promotional video with a call-to-action

If you don’t know how to use call-to-action (CTA) on videos, you can read more on this blog, Best 7 Tips on How to Use Powerful Call to Action for Videos”.

Step 2: Decide on the Length of the Promotional Video

Keep it short and sweet. You don’t have to mention every single benefit or feature in your video because the shorter the promotional clip – well, the more viewers will be more likely to finish watching till its end! At least consider going for 1-minute max on each one of these things if possible

Note that as a video producer, you only have 3-5 Seconds to capture someone’s attention.

Step 3: Voiceover Your Script

You can do it yourself, but make sure the voice-over is clear, fun, engaging, and high-quality. Otherwise, you can simply hire a professional that can do the voice-over, or you can install an AI voice-over app like Clipchamp (for free) that will not cost you much.

Step 4: Insert your Media and Customize your Video

Gather and upload the best video clips and photos you need for your promotional video. Then, you can customize your video by adding styles, transitions, effects, and text.

Step 5: Edit your Video

Start editing the visuals you had created in step 4. What you need to do are:

  • Cut or trim your promotional video
  • Add filters, effects, transitions, styles, and text
  • Set the desired mood

If you want someone to edit your video, we will be happy to help you!

Step 6: Add Music

You may not have thought about it, but adding music to your promotional video is a great idea. Music has the power to make people feel emotions and connect with others in ways that words alone cannot do!

Note: Cite legal/copyright infringement claims before placing any scoring on the video.

Want to know more about copyright guidelines for content? Check out by clicking on the link below.

READ:  A Video Creator’s Guide To Avoiding Legal Copyright Troubles

Tips to Make Your Promotional Videos Stand Out


  1. Keep Your Branding Consistent

When you want your video to stand out from the rest, use a professional tone that emulates your brand’s personality. It’s important for all of us as business owners or creators in general that our work is seen by its best side so it can sell itself properly!

  1. Highlight your brand authenticity.

Some brands forgot to focus on the importance of highlighting brand authenticity. A stronger connection with your viewers can be achieved when you are being genuine and real. It’s essential to preserve your reputation and represent your brand as honestly as possible!

  1. Focus on the Point.

It is a common mistake not to prioritize the most important information on a promotional video and just go over with what needs to be promoted. Surely, it comes down to a compelling introduction, stories, facts, and statements. Let your audience know that your brand is fantastic.

Create Your Promotional Video Now

Are you thinking of boosting your brand using promotion videos? 

Call us at Vidpros (805) 800-4594, we can help you create promotional videos for your own YouTube, Instagram, and other social media channels to increase awareness and engagement of your brand.

Get in touch and talk to us today!

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