YouTube Shorts are a great way to boost your content and gain new viewers. Some editing tips to draw in more viewers include utilizing audio features, optimizing text, and using trending filters.
YouTube Shorts are simple to edit because they’re only sixty seconds long! The best part? You can use previously edited footage from longer content and pare it down to create intriguing shorts that compel your viewers to watch more of your content. Editing a YouTube video does affect views, even when it comes to Shorts because they are a quick snapshot of your style and brand.
Because Shorts have a similar uploading style to TikTok and Instagram, so they can be further tweaked using the app’s editing tools and audio files. Of course, you can also choose to record and upload on the spot!
Working With Editing Agencies
When working with a YouTube video editing agency, YouTube Shorts are worth strategizing for and including in the initial editing process. Vidpros’ team of expert editors can help you develop a content game plan that reflects the current trends so you can grow your audience.
Tips For Editing Shorts
Vidpros is filled with expert editors who know exactly what it takes to draw in an audience. We’ve compiled a list of our top tips for boosting your engagement with YouTube Shorts here:
Optimize Text
Because these videos are short-form and are only fifteen to sixty seconds long, you can use text to fill in the gaps of what isn’t included in your script or voiceover. This can provide important context to the viewer or give a quick call-to-action.
You can also use text to provide captions to what you are saying, making your content more accessible to viewers. Your text can even be timed to pop up exactly where you want it to!
Use Audio
Background audio clips are a great way to bump your video up in popularity by selecting current trending songs. This is because shorts are discoverable by their sound clips!
Using trending songs can save you from a major headache down the line. When you upload music to YouTube, you run the risk of copyright infringement. This can demonetize your videos or even have them removed.
You can also adjust the sound of the audio clips and the volume of your voice so that neither competes with the other. Choose audio based on the vibe of your short. The music you use in your short-form content is also a great way to express your personal branding.
But that’s not all–you can even record voiceovers in clips where there is existing dialogue. Similarly to text, this is a reliable way to include context where it’s lacking.
Filters
Just like other major social media platforms, YouTube Shorts allows you to use various filters over your clips. You can use filters to enhance the colors of your footage in traditional editing software, or you can use them to express some personality and partake in whatever is currently trending.
Ready to Publish
When you are feeling good about your Short, the next step is to choose a title and caption before publishing. Title and caption your Short to pull viewers in; the character count is smaller here, so be concise and use your tags wisely.
Don’t forget–like long-form YouTube videos, you will need to specify whether your content was made for kids or not.
Successful YouTube Shorts should direct your viewers to your other content, increasing overall views and engagement. Schedule a consultation with Vidpros so our skilled editors can help you maximize your YouTube presence, keep your content enjoyable, and keep your retention rates high!
