While standard advertisements depend on bold visuals and catchy slogans to grab attention, ASMR promotional videos work differently by creating intimate sensory experiences that trigger relaxation and emotional connection. These whisper-quiet campaigns tap into the natural human response to gentle sounds and visuals.
ASMR marketing videos are becoming increasingly popular as brands discover their power to create unique sensory experiences that boost digital engagement. Creating an engaging promo video with ASMR elements requires understanding how these specialized promotional assets work exceptionally well across multiple platforms, including YouTube, social media channels, and branded content hubs.
The most effective approach to mastering ASMR marketing is studying successful campaigns from leading brands. Here are some of the most impactful ASMR promotional videos from recent years, plus actionable insights for creating your sensory marketing content.
What is an ASMR promotional video?
An ASMR promotional video is a marketing piece designed to trigger Autonomous Sensory Meridian Response, that pleasant tingling sensation some people experience when hearing certain sounds or watching specific visual triggers. The purpose is to create a calming, intimate connection with viewers while subtly promoting a product, service, or brand message.
Categories of ASMR marketing videos include:
- Product showcase videos highlighting textures, sounds, and tactile qualities of items.
- Unboxing videos featuring the satisfying sounds of packaging being opened.
- Process videos showing step-by-step creation or assembly with accompanying sounds.
- Testimonial videos with customers speaking in soft, whispered tones about their experiences.
- Ambient videos create relaxing environments that associate positive feelings with a brand.
Essentially, any marketing video that uses gentle audio triggers, soft visuals, and intimate presentation styles to create emotional bonds with audiences while delivering brand messages.
Now, let’s explore some ASMR promotional video examples that demonstrate why this approach has become essential for modern marketing strategies.
10 ASMR promotional video examples to learn from
1. IKEA: “Oddly IKEA” Campaign
IKEA created one of the most ASMR-iest ad campaigns with their 25-minute video targeting college students. A female narrator whispers about dorm-friendly products while touching, tapping, and scratching them.
They showed everything from sheet fitting to tapping on desk lamps. Viewers can experience the product’s sensory qualities instead of just the features. IKEA saw a 5% increase in both in-store and online sales after the campaign.
This turns product demos into personal experiences, so viewers feel like they’re testing products in a quiet, cozy space.
2. Michelob Ultra: “The Pure Experience” Super Bowl Ad
Michelob Ultra made ASMR mainstream with their Super Bowl ad featuring Zoe Kravitz, which was talked about for days after and caused Google searches for ASMR to go through the roof. The 45-second spot showed Kravitz whispering into dual microphones while tapping her nails on a beer bottle, opening it with a click, and pouring the beer to create fizzing sounds.
The ad was designed to stand out in a high-energy Super Bowl, unlike traditional video ads that compete for attention through volume and intensity by being calm and intimate.
3. KFC: ASMR Colonel Sanders Commercial
KFC created one of the first major ASMR-inspired commercials featuring George Hamilton as Colonel Sanders. The video incorporated classic ASMR elements, including whispering, hypnotic hand movements, fabric sounds from folding silk handkerchiefs, and mouth sounds while eating crispy fried chicken.
KFC’s approach connected the comfort associated with ASMR to their food products, creating a strong emotional link between relaxation and their brand. The campaign demonstrated how even established brands can experiment with new sensory marketing techniques to reach younger audiences.
4. Apple: “Shot on iPhone” ASMR Series
Apple released four ASMR videos as part of their “Shot on iPhone” campaign, each showcasing the device’s audio recording capabilities. The series included “Whispers from Ghost Forest,” “Satisfying woodshop sounds,” “Crunching sounds on the trail,” and “A calm rain at camp.”
All videos were shot and recorded using iPhone XS and iPhone XS Max devices, demonstrating how consumers could create their own ASMR content. This dual-purpose approach promoted the product while providing practical inspiration for users, effectively turning customers into brand ambassadors.
5. BMW: “ASMR Calm Wash”
BMW made a 2-minute ASMR video of their X7 SUV going through a car wash, with mesmerizing colors and cosmic sound design. The idea was to relax during stressful times, with BMW saying cars are “a haven” where you can “wash away all your worries”.
The video features a close-up of bubbles, soapy windows, and dripping suds to create a multisensory relaxation experience. This positioning of BMW vehicles as a source of comfort and tranquility, rather than just transportation, appeals to people seeking emotional well-being.
6. Dove Chocolate: First Brand ASMR Campaign
Dove Chocolate was the first brand to use ASMR marketing, recognizing early the potential of the ASMR phenomenon in advertising, with two experimental videos in China. The campaign aimed to convey the brand’s “silky smoothness” through pleasurable tingling sensations, much like enjoying Dove chocolate.
The videos featured hand movements, eye gazing, plastic crinkling, chewing sounds, and whisper vocalizations. Dove even partnered with neuroscientists to study the physiological effects of their ASMR videos on viewers, to prove they are serious about this marketing approach.
7. Ritz Crackers: “Taste It With Your Ears”
Ritz Crackers launched an ASMR campaign in South Korea, resulting in a 33% increase in sales. The video featured a model opening, snapping, and eating Ritz Crackers, accompanied by super-immersive sound recording of the crispiness.
The video garnered 3.6 million views on YouTube in six weeks and helped establish Ritz’s YouTube channel as a go-to destination for sensory content, and inspired fan-made parody versions. Instead of just saying ‘crispiness’ in traditional ads, Ritz let people experience it through sound, and proved that sensory marketing can drive real sales.
8. McDonald’s: Grand Big Mac ASMR Video
McDonald’s Canada released a 4-minute ASMR video to promote their limited-time Grand Big Mac. The video puts the viewer in the experience of eating at McDonald’s, specifically the sounds of the new burger cooking.
This works for limited-time offers and product launches to create a sense of urgency through sensory appeal.
9. Reese’s: “Reese: The Movie” Feature-Length Film
Reese Canada created an 82-minute ASMR feature film starring five ASMR artists who are well-known figures in the ASMR world, including ASMR Darling, Gibi ASMR, and Matty Tingles. The movie was about “The Reese Ritual”, the five-step process of eating Reese’s Peanut Butter Cups.
They supported with a 12-minute preview during the season premiere of “The Handmaid’s Tale” and across multiple platforms. This is an example of how brands can create engaging ASMR content that’s both entertaining and product promotional, effectively blurring the line between ad and content.
10. Applebee’s: “One Hour of Soothing Grilling Sounds”
Applebee’s created a 60-minute ASMR video featuring the sounds of ribs, chicken, shrimp, and steak sizzling on a grill. The campaign aimed to help consumers associate the soothing sounds with Applebee’s comfort food menu, while reaching their core target audience of millennials.
The long form allowed viewers to use the video for relaxation and unconsciously associate the restaurant’s food with comfort. This shows how ASMR content can serve two purposes, marketing and utility, and provide value to the audience beyond the sales message.
How to create an ASMR trend promotional video
Choose your video production tools
The right video editing software can turn basic audio recordings and simple visuals into professional ASMR promotional content. When working with limited budgets, services like Vidpros offer video editing along with user-friendly online editor options for those preferring self-service solutions for content creators who want to try ASMR marketing but don’t have technical skills.
Must-haves for ASMR video creation:
-
High-quality audio recording and editing for capturing subtle sounds.
-
Screen recording to document product interactions and textures.
-
Visual storytelling tools to plan your sensory experience journey.
-
Stock audio libraries with nature sounds, ambient noise, and gentle textures.
-
Collaboration features to work with ASMR artists and sound designers.
Professional audio equipment is key for ASMR content as the whole experience relies on sound quality and clarity.
Create a script and storyboard focused on sensory elements
ASMR promotional content starts with identifying your core triggers and desired emotional response. Map out a storyboard that prioritizes audio elements, tactile demos, and visual triggers that support your brand message.
Think about which product features naturally lend themselves to ASMR—textures, sounds, processes, or experiences that can be shown through gentle interaction and close-up.
Record, produce, and edit the content
Once you have your sensory strategy, focus on the technical side of ASMR video production. Good microphones, controlled environments, and attention to background noise are key to great content.
During filming, focus on the basics of great ASMR content: clear audio, gentle movements, and a consistent pace. The magic happens in post-production, where audio levels, ambient sounds, and visual timing can be tweaked to perfection. You can also incorporate high-quality stock footage to enhance visual storytelling and create seamless transitions between product demonstrations.
FAQs
What are the benefits of ASMR videos?
ASMR videos offer significant advantages for both creators and viewers. For brands, they create deeper emotional connections with audiences, increase engagement times, and help products stand out in crowded markets while significantly improving brand visibility across digital platforms. ASMR content also generates strong organic sharing and discussion on social media platforms. For viewers, these videos provide stress relief, better sleep quality, and a sense of personal connection with brands through intimate sensory experiences.
Do ASMR videos get monetized?
Yes, ASMR videos can be monetized through multiple revenue streams. On YouTube, creators earn through ad revenue, channel memberships, and Super Chat donations. Brands invest heavily in ASMR marketing campaigns, often integrating these videos into their broader paid advertising strategies, with some companies like Reese’s creating feature-length ASMR films. Also, ASMR content creators frequently secure sponsorship deals, affiliate partnerships, and brand collaborations that provide substantial income opportunities.
What is the power of ASMR?
The power of ASMR lies in its ability to trigger genuine physiological responses that create emotional bonds between viewers and content. ASMR activates the parasympathetic nervous system, reducing stress hormones and promoting relaxation. This natural response makes audiences more receptive to brand messages while associating positive feelings with products or services. The intimate, personal nature of ASMR content also builds trust and loyalty in ways traditional advertising cannot achieve.
Why is ASMR so powerful?
ASMR is powerful because it bypasses traditional advertising resistance by creating authentic sensory experiences rather than pushy sales messages. The whispered, gentle nature of ASMR content triggers relaxation responses that make viewers more open to brand connections. Also, ASMR videos often have longer watch times than regular content, giving brands extended opportunities to build relationships with audiences. The growing ASMR community also provides built-in engagement and sharing potential for marketing campaigns.
As online sensory marketing continues in 2025, and the ASMR trend shows no signs of slowing down, it represents a powerful opportunity for brands to create unique sensory experiences that boost digital engagement. The key is understanding your audience’s preferences and creating authentic content that prioritizes relaxation and connection over aggressive selling.
Capping off
ASMR marketing offers brands a unique way to connect with audiences through gentle, intimate experiences that traditional advertising cannot match. The examples we’ve explored show how major companies have successfully used sensory triggers to build emotional bonds with consumers while driving real business results.
Creating effective ASMR promotional content requires careful planning, quality equipment, and skilled editing to achieve the right balance of relaxation and brand messaging. The audio quality alone can make or break an ASMR video, which is why many brands choose to work with specialized video production teams.
Whether you’re launching a new product, building brand awareness, or looking to stand out in a crowded market, ASMR promotional videos can help you create memorable experiences that viewers want to watch and share, building a meaningful connection that goes beyond traditional advertising. The intimate nature of this content format naturally builds trust and loyalty in ways that conventional ads struggle to achieve.
If you’re ready to explore ASMR marketing for your brand but need expert guidance on production and editing, consider partnering with experienced professionals who understand the unique requirements of sensory content creation. Vidpros specializes in helping content creators and brands produce high-quality promotional videos that capture attention and drive engagement.
Book a call with Vidpros today to explore how sensory marketing can transform your brand’s promotional strategy and create deeper connections with your audience.
