A good, high-quality camera–such as a DSLR, an action camera, or a mirrorless camera–is a smart investment that will help your YouTube videos look more professional. With so many options available, high-quality cameras come in an array of price points for any budget and type of content creator. Pairing well-filmed footage with the basic editing needed for YouTube videos will help your content stand out from others.
When uploading YouTube videos, the primary goal is to engage your audience and increase brand awareness. The type of camera you choose should suit your brand with a film style that matches the content. Well-shot and edited videos are more likely to increase the watch time of your content, allowing you to grow your audience.
Once you feel good about the quality of your footage, using a YouTube editing service like Vidpros can help take your content to the next level!
Choosing a Camera
All of the types of popular cameras used for content creation are available at a wide range of prices. If you are just starting, you may want to work up to more expensive equipment with time.
The good news is you can access great film technology without breaking the bank. Let’s break down the most commonly used cameras by YouTube creators!
Smartphones and Webcams
If you are relatively new to the content creation scene, upgrading your phone and investing in the latest model might be more practical. Smartphone camera technology is surprisingly sophisticated and reliable. Many lighting set-ups have smartphone attachments, making them easy to use on tripods, elevating the footage’s quality.
Some creators still rely on external webcams. While not as trendy anymore, there are a number of high-quality webcams on the market that are used for recording or streaming YouTube videos.
DSLR Cameras
Digital Single-Lens Reflex (DSLR) cameras are a popular staple in film and photography. They have interchangeable lenses that make them more versatile and they have a longer battery life. Because they tend to be bigger cameras, they may not be the best to use when shooting on the go. Additionally, the footage may be more challenging for beginners to edit.
Mirrorless Cameras
Unlike DSLR cameras, Mirrorless cameras do not rely on mirrors to reflect the subject’s image into the viewfinder. One advantage of using mirrorless cameras is that they are more compact and lightweight.
But the biggest advantage is that the electronic viewfinder provides a more accurate representation of what the footage will look like once it’s captured–making the video editing process a breeze.
Mirrorless cameras boast a multitude of video-enhancing features, making them a steeper investment than a DSLR. Content creators report a shorter battery life as a downside.
Action Cameras
Action cameras are just that–cameras for action! Often compact, highly durable, and even waterproof, these cameras are a go-to choice for sports and fitness content creators. These cameras can be worn on the body, giving hands-free POV-style footage.
Point-and-Shoot Cameras
These basic, affordable cameras can produce great results and are great for filming on the go, but they need more sophisticated settings and lens options you will have with mirrorless or DSLR cameras.
In Closing
Premium footage is the first step in content creation. Editing your YouTube videos will help keep your content organized, focused, and allow your audience to connect with your channel. Professional-quality videos will see a higher number of engagement metrics, such as more likes, comments, shares, and follows.
Want to learn more about Vidpros’ expert techniques to increase user engagement and retention? Schedule a call with one of our editors today!
