Creating meaningful and impactful content requires having social media video editing software that can accomplish your goals, is compatible with existing systems, has the features you need, is easy to use, and fits within your budget.
Factors to Consider During Software Selection
There are many video editing tools on the market, so you need to weed through the options to find the right one. To do this, keep these questions in mind:
What Do You Want to Accomplish?
To narrow down your search, decide what you want to achieve and the type of video content you’d like to create. Simple smartphone footage is handled differently than professionally shot videos intended to educate or entertain. Longer videos often require the editor to fix mistakes, enhance color, synchronize sound and music, gloss over undesirable elements in the footage, add interesting transitions, and more.
Is it Compatible?
Check that the software you are considering is compatible with your operating system, camera, microphone, and any other devices you use to make content. It should support different formats and resolutions, and integrate with the other software programs you use and the platforms you want to post on.
Can I Use the Features With My Skill Level?
It’s easy to be seduced by a package stuffed with all the bells and whistles, but be honest about your skill level before falling in love with one of these tools. The snazzier, more technical features are tempting but are designed for use by professional editors who need complete control over how video clips are manipulated.
Some of the best video editing solutions also allow you to import directly to social media platforms. This feature can save you from a lot of headaches at the end of your project when you are ready to move on and might not have as much patience as you should.
Is It Easy to Navigate and Use?
Software designed for beginners will be easy to use, whereas the learning curve with software designed for professional editing can be steeper because there are more features to master.
How Much Does It Cost?
Video editing software packages run from free to very expensive–and everything in between. Price is usually driven by the features and functions included, which vary depending on the purpose the software was intended to serve.
In addition to cost, video editing software has various hardware and software requirements, so be sure you choose one that runs on your current system. Otherwise, be prepared to invest in the technology needed to run it.
Some software packages need to be purchased outright or offer a monthly subscription plan. Either way, make sure to budget accordingly.
Do You Really Have the Time?
The best video editing apps for social media are used by professionals, which is why using Vidpros is the way to go. Our video editors have years of experience creating and editing footage using the top software tools to create the highest-quality videos possible.
Wondering how long a social media video should be? Don’t miss our latest post!
