Content creators, businesses, and agencies are flocking to TikTok to leverage its wide reach and marketing potential. But to truly maximize its benefits, it’s important to learn how to properly make and edit a TikTok video in a way that engages your target audience.
Making a TikTok video is simple–all you have to do is open the app, upload content or record clips, then tap the check mark and upload. Of course, this might not get you the results that you want. The magic truly comes in short-video editing for TikTok, which involves using effects, adding text or voiceovers, and incorporating music, among other tricks.
In this guide, we’ll walk you through how to create and edit content for the platform and give you tips for editing TikTok videos.
Types of TikTok Videos
Before we get into how to make and edit a TikTok video, it helps to understand the common formats that the content on the platform comes in. You can use these as a guide when you decide what type of videos you want to produce.
Conversations
Conversations are videos that involve you talking to the camera. These are some of the simplest types of content on the app and often involve very little editing because they are short clips uploaded in full.
Trending Audios
Trending audio videos are clips that are anchored on a popular sound on the app. Content in this category is flexible, but it typically follows a format that is attached to the audio at hand.
Reviews and Recommendations
Reviews and recommendations are popular on TikTok because they are experiences from actual people. This is particularly common in niches related to food and travel.
Behind-the-Scenes and Day-in-the-Life
Many content creators and businesses create behind-the-scenes and day-in-the-life content to establish rapport with their audiences. It reveals that there are actual people behind products and services!
Processes and How-To’s
Process and how-to videos are great content for brands that want to highlight key features of their products and services. They’re an alternative to the usual infomercials as they provide a more practical look into the products at hand.
Creative Content
The beauty of TikTok is that it nurtures all types of talent and content. You can create almost anything you want, provided you don’t break any rules. Creators are making skits, vlogs, music mash-ups, and more–the sky’s the limit!
How to Make a TikTok Video
Once you know the type of TikTok video you want to create, it’s time to get recording!
Next, here are the steps to making a TikTok video after downloading the app and creating an account:
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Open the TikTok app.
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Tap ‘Create’ (the plus sign) at the bottom center of the screen.
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Select a video recording length, then tap the red ‘Record’ button to start filming. Alternatively, you can upload clips you’ve already shot from your camera roll.
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Tap the check mark.
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Make additional edits (more on that later!).
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Add a caption and choose a cover.
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Post your video.
How to Edit a TikTok Video
Making a TikTok video is easy, but the bulk of the effort before uploading goes to editing the video. Here are some helpful tips on editing your content for the app:
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Choose the right audio: Use a trending sound or pick music that fits the tone and concept of your message.
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Keep the video short: Remove unnecessary clips and reduce lulls. Keep your video snappy and concise for maximum engagement.
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Use filters and effects: Explore TikTok’s variety of filters and effects to make your videos more appealing and entertaining.
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Add text and captions: Make your videos more accessible by adding text and captions for better understanding.
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Narrate with voiceovers: Spice up your video by adding voiceovers or text-to-speech narration to increase appeal.
Leave the TikTok Video Editing to Vidpros
For tech-savvy creators, making and editing TikTok videos is easy. Still, it can get complicated, especially if you’re trying to achieve certain goals for your organization.
This is where services like VidPros come in handy–when using a TikTok video editing service, you can leave the dirty work to us. Find out how VidPros can help you edit your TikTok content today!
